Search results
Title Proč už neplatí tradiční marketing Author info hlavní autor a editor: Kamran Kashani; spoluautoři: Jean-Pierre Jeannet ... [et al.] ; [z anglického originálu ... Vilém Jungman, Jan Prochádzka] Author Kashani Kamran
Another authors Jeannet Jean-Pierre (Author)
Issue data Brno : Computer Press , 2007. - xvi, 171 s. : il., tab., 23 cm Issue 1. vyd. ISBN 978-80-251-1536-7 Note Bibliografické odkazy. Register Keywords marketing hodnotové reťazce - value chains marketing služieb - marketing of services - service marketing Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.8 658.8:005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 373793 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only Title Global Marketing Strategies Author info Jean-Pierre Jeannet, H. David Hennessey Author Jeannet Jean-Pierre
Co-authors Hennessey H. David
Issue data Houghton Mifflin Company ; Boston , 2004. - XXI+613 s. : diagr., grafy, mapy, tab., 24 cm Issue 6th ed. ISBN 0-618-31059-2 Note Index s. 577-613. Keywords marketingové stratégie - marketing strategy Language English Country United States of America systematics 339.138::355.43 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 250085 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only Title Cases in global marketing strategies Author info Jean-Pierre Jeannet, H. David Hennessey Author Jeannet Jean-Pierre
Co-authors Hennessey H. David
Issue data Houghton Mifflin Company ; Boston , 2004. - VI+[280 s.] : grafy, fotogr., tab., 23 cm Issue 6th ed. ISBN 0-618-31060-6 Keywords marketingové stratégie - marketing strategy Language English Country United States of America systematics 339.138::355.43 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 250086 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only Title Cases in Marketing Management Author info Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet Author Dalrymple Douglas J.
Co-authors Parsons Leonard J.
Jeannet Jean-Pierre
Issue data New York : John Wiley & Sons , c1992. - x, 597 s. : il., 24 cm Issue 1st ed. ISBN 0-471-54746-8 Keywords marketing manažment - management Language English Country United States of America systematics 339.138 005 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 262616 Univerzita Mateja Bela Economic reading room In-Library Use Only
