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Title Principles and practice of marketing Author info Jim Blythe Author Blythe Jim
Issue data London : SAGE Publications , 2014. - xxvii; 772 s. : obr., 27 cm Issue 3rd ed. ISBN 978-1-4462-7400-2 Note Register Keywords marketing public relations - styk s verejnosťou - komunikácia s verejnosťou reklama reklama a propagácia - advertising and promotion Language English Country Great Britian systematics 339.138 659.187 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 345727 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Consumer behaviour Author info Jim Blythe Author Blythe Jim
Issue data London : SAGE Publications , 2013. - xx; 450 s. : obr., 27 cm Issue 2nd ed. ISBN 978-1-4462-6645-8 Note Bibliografické odkazy. Register Keywords zákaznícke správanie marketing zákazníci - customers spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour spotrebitelia - consumers Language English Country Great Britian systematics 339.138 658.893 658.891 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 345920 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 346149 Univerzita Mateja Bela Economic reading room In-Library Use Only
