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Title Marketing Strategy and Competitive Positioning Author info Graham J. Hooley, John A. Saunders, Nigel F. Piercy Author Hooley Graham J.
Co-authors Saunders John A.
Piercy Nigel F.
Issue data Pearson Education ; Harlow , 2004. - xxiv, 622 s. : grafy, obr., tab., 24 cm Issue 3rd ed. ISBN 0-273-65516-7 , 0273 65516 7 Note Bibliografia s. 584-605. Autorský, firemný a vecný register. Keywords marketing marketingové stratégie - marketing strategy konkurencia - competition strategické plánovanie - strategic planning marketingové plánovanie - marketing planning Language English Country Great Britian systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 247069 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only Title Marketing strategy and competitive positioning Author info Graham J. Hooley, John A. Saunders, Nigel F. Piercy Author Hooley Graham J.
Co-authors Saunders John A.
Piercy Nigel F.
Issue data Harlow : Pearson Education , 1998. - xiii, 482 s., obr. : tabuľky, 24 cm Issue 2. ed. ISBN 0-13-371253-2 Note Bibliografia s. 447-466. Menný a vecný register a register korporácií Keywords strategický manažment - strategic management marketing cielený marketing - target marketing manažment - management Language English Country Great Britian systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 3, at library only 1 book
Call number Location Sublocation Umiestnenie Info 250654 Univerzita Mateja Bela Department of absent lending 250655 Univerzita Mateja Bela Department of absent lending 250656 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only 250657 Univerzita Mateja Bela Department of absent lending