Search results
Title Základy marketingu Author info Miroslav Karlíček a kolektiv Author Karlíček Miroslav
Issue data Praha : Grada Publishing , 2018. - 285 s. : il., tab., 24 cm Issue 2., přeprac. a rozš. vyd. ISBN 978-80-247-5869-5 Note Bibliografia s. 275-285. Bibliografické odkazy Keywords marketing Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 377506 Univerzita Mateja Bela Economic reading room In-Library Use Only 377507 Univerzita Mateja Bela Department of absent lending Title The proceedings of the international scientific conference for PhD. students and young scientists Merkúr 2016 Subtitle Virt, November 30 - December 2, 2016 Author info rec. Gabriela Pajtinková Bartáková, Miroslav Karlíček Another authors Pajtinková Bartáková Gabriela (Recenzent)
Karlíček Miroslav (Recenzent)
Corporation Merkúr 2016 . medzinárodná vedecká konferencia pre PhD. študentov a mladých vedcov , Bratislava , 30.11.-02.12.2016 Issue data Bratislava : Vydavateľstvo Ekonóm , 2016. - 243 s. Issue 1. vyd. ISBN 978-80-225-4324-8 Language Slovak Country Slovak Republic Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (2) - PUBLIKAČNÁ ČINNOSŤ 
book
Title Modifikovaná diagnostická metóda VID Par.title A modified diagnostic method VID Author info Ján Čmelík, Zuzana Čmelíková Author Čmelík Ján 1976- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Čmelíková Zuzana (50%)
Source document The proceedings of the international scientific conference for PhD. students and young scientists Merkúr 2016 : Virt, November 30 - December 2, 2016. S. 27-36. - Bratislava : Vydavateľstvo Ekonóm, 2016 / Pajtinková Bartáková Gabriela ; Karlíček Miroslav ; Merkúr 2016 medzinárodná vedecká konferencia pre PhD. študentov a mladých vedcov Keywords organizačná kultúra - corporate culture - organizational culture diagnostické metódy diagnostic methods Language Slovak Country Slovak Republic systematics 330 Public work category AFD No. of Archival Copy 37913 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
unrecognised
Title Marketingová komunikace Subtitle jak komunikovat na našem trhu Author info Miroslav Karlíček a kolektiv Author Karlíček Miroslav
Issue data Praha : Grada , 2016. - 221 s. : gr., obr., sch., tab., 24 cm Issue 2. aktualiz. a dopl. vyd. ISBN 978-80-247-5769-8 Note Bibliografia s. 215-221. Bibliografické odkazy Keywords marketing marketingová komunikácia - communication in marketing - marketing communication public relations - styk s verejnosťou - komunikácia s verejnosťou Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 658 658.8:316.77 339.138 659.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 0, at library only 3 
book
Call number Location Sublocation Umiestnenie Info 357726 Univerzita Mateja Bela Economic reading room In-Library Use Only 368292 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 387086 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title E-Marketing of cultural tourist attractions in the conditions of globalization on the example of museums Author info Kristína Pančíková, Ján Orieška Author Pančíková Kristína 1990- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Orieška Ján 1948- (50%) UMBEF01 - Katedra cestovného ruchu
Source document The proceedings of the international scientific conference for PhD. students and young scientists Merkúr 2016 : Virt, November 30 - December 2, 2016. S. 171-179. - Bratislava : Vydavateľstvo Ekonóm, 2016 / Pajtinková Bartáková Gabriela ; Karlíček Miroslav ; Merkúr 2016 medzinárodná vedecká konferencia pre PhD. študentov a mladých vedcov Keywords kultúrne atraktivity - cultural attractions globalizácia - globalization informačné technológie - information technology Language English Country Slovak Republic systematics 338.48 Annotation Following the globalization process, tourism businesses and organizations implement e-marketing, which is also interesting for museums as cultural attractions on the tourism market. The aim of paper is to analyse selected electronic marketing tools of Slovak museums and examine the relationship between their application, founder, size, number of visitors and revenues of museums. The paper analyses the data obtained from research of websites and profiles of museums on social networks in June 2016, as well as data from the annual reports of museums from 2014. There is used correlation analysis to assess the dependence of variables. The results show that the using electronic marketing tools depends on the size and the revenues of museums. There is confirmed moderate direct correlation between the number of e-marketing tools and the number of museum visitors. The number of museums visitors is growing with the increasing number of using e-marketing tools in Slovak museums URL https://of.euba.sk/55-veda-a-vyskum/publikacna-cinnost/publikacie-of/339-the-proceedings-of-the-international-scientific-conference-merkur-2016 Public work category AFD No. of Archival Copy 41493 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Merkúr 2015 Subtitle the proceedings of the international scientific conference for PhD. students and young scientists, Virt, December 3-4, 2015 Author info rec. Gabriela Pajtinková Bartáková, Miroslav Karlíček Another authors Pajtinková Bartáková Gabriela (Recenzent)
Karlíček Miroslav (Recenzent)
Corporation Merkúr 2015 . the international scientific conference for PhD. students and young scientists , Virt , 03.-04.12.2015 Issue data Bratislava : Vydavateľstvo Ekonóm , 2015 Issue 1. vyd. ISBN 978-80-225-4179-4 Language Slovak Country Slovak Republic Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (2) - PUBLIKAČNÁ ČINNOSŤ book
Title Investičná politika vybraných hotelov na Slovensku Par.title Investment policy of the selected hotels in Slovakia Author info Miroslav Hruška Author Hruška Miroslav 1989- (100%) UMBEF01 - Katedra cestovného ruchu
Source document Merkúr 2015 : the proceedings of the international scientific conference for PhD. students and young scientists, Virt, December 3-4, 2015. S. 118-126. - Bratislava : Vydavateľstvo Ekonóm, 2015 / Pajtinková Bartáková Gabriela ; Karlíček Miroslav ; Merkúr 2015 the international scientific conference for PhD. students and young scientists Keywords cestovný ruch - turizmus - tourism investičná politika investment policy Language Slovak Country Slovak Republic systematics 338.48 Public work category AFD No. of Archival Copy 34535 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Diagnostika organizačnej kultúry v nadnárodných spoločnostiach Par.title Diagnosing organizational culture in multinational companies Author info Ján Čmelík, Milota Vetráková Author Čmelík Ján 1976- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Vetráková Milota 1950- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Merkúr 2015 : the proceedings of the international scientific conference for PhD. students and young scientists, Virt, December 3-4, 2015. S. 34-43. - Bratislava : Vydavateľstvo Ekonóm, 2015 / Pajtinková Bartáková Gabriela ; Karlíček Miroslav ; Merkúr 2015 the international scientific conference for PhD. students and young scientists Keywords cestovný ruch - turizmus - tourism nadnárodné spoločnosti - nadnárodné obchodné spoločnosti - nadnárodné korporácie - multinational companies - multinational corporations - multinational business enterprises - international business enterprises dotazníky OCAI - OCAI questionnaires organizational climate Language Slovak Country Slovak Republic systematics 338.48 Public work category AFD No. of Archival Copy 36640 Repercussion category VLACSEKOVA, Dominika - MURA, Ladislav. Effect of motivational tools on employee satisfaction in small and medium enterprises. In Oeconomia Copernicana. ISSN 2083-1277, 2017, vol. 8, no. 1, pp. 111-130.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Merkúr 2014 Subtitle the proceedings of the international scientific conference for Phd. students and young scientists, Virt, December 4 -5, 2014 Author info zost. Peter Drábik ... [et al.]; rec. Gabriela Pajtinková Bartáková, Miroslav Karlíček Another authors Pajtinková Bartáková Gabriela (Recenzent)
Karlíček Miroslav (Recenzent)
Corporation Merkúr 2014 . medzinárodná vedecká konferencia pre doktorandov a mladých vedeckých pracovníkov , Virt , 04.-05.12.2014 Issue data Bratislava : Ekonóm , 2014 ISBN 978-80-225-3993-7 Language Slovak Country Slovak Republic Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (2) - PUBLIKAČNÁ ČINNOSŤ book
Title Implementation of the balanced scorecard in the companies in the Slovak Republic Author info Katarína Dubcová Author Dubcová Katarína 1988- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Merkúr 2014 : the proceedings of the international scientific conference for Phd. students and young scientists, Virt, December 4 -5, 2014. S. 59-65. - Bratislava : Ekonóm, 2014 / Pajtinková Bartáková Gabriela ; Karlíček Miroslav ; Merkúr 2014 medzinárodná vedecká konferencia pre doktorandov a mladých vedeckých pracovníkov Keywords balanced scorecard (BSC) meranie výkonnosti - performance measurement strategický manažment - strategic management Language Slovak Country Slovak Republic systematics 33 Public work category AFD No. of Archival Copy 31944 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (1) - PUBLIKAČNÁ ČINNOSŤ unrecognised
