Search results
Title Using the concept of SoLoMo marketing in digital environment to increase brand awareness and communication with customers Author info Pavol Križo, Karol Čarnogurský, Mária Sirotiaková Author Križo Pavol (35%)
Co-authors Čarnogurský Karol (35%)
Sirotiaková Mária 1960- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 551-561. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018 Keywords zákazníci - customers digitálny marketing - digital marketing Facebook mobile online marketing digital environment Language English Country Slovak Republic systematics 005 Annotation © 2018, Springer Nature Switzerland AG. In today’s digital age, businesses are doing a lot of their activities online. The internet always brings new possibilities in every area and the area of integrated marketing communication is one of the most developing fields. An important role is played by social media with links to user geolocation and mobile devices, i.e. mobile marketing. These marketing techniques are based on attracting attention to the brand, product, or particular business. The aim of this paper is to examine and point out the effect of ads on Facebook’s social network using mobile marketing tools. The data were obtained with the conducted survey and the internal documents of the selected company. The results confirmed the premise that using the latest marketing communications in the digital environment greatly increases brand awareness and geolocation. The target is therefore to create user-friendly content and get its attention. Such a way of integrated marketing commun Public work category AFD No. of Archival Copy 43437 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
article
Title Assessment of bossing in secondary environment of the Slovak republic in category social relations area and area of working life Author info Milan Droppa ... [et al.] Author Droppa Milan (25%)
Co-authors Chocholáková Anna (25%)
Čarnogurský Karol (25%)
Sirotiaková Mária 1960- (25%)
Source document Human resources management and ergonomics. Vol. 12, no. 1 (2018), pp. 59-69. - Žilina : Žilinská univerzita v Žiline : 2018 Keywords social relations pracovný život - work life mobbing bossing Language English Country Slovak Republic systematics 005 URL http://frcatel.fri.uniza.sk/hrme/archi-sk.html Public work category ADF No. of Archival Copy 42595 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
unrecognised
Title Foreign language and cross-cultural competence of managers and management students responding to Slovak economy requirements Par.title Cudzojazyčná a interkultúrna kompetencia manažérov a študentov manažmentu pre potreby hospodárskej praxe na Slovensku Author info Iveta Kontríková Author Kontríková Iveta 1963- (100%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Current trends and challenges in economics and management : conference proceedings of the international conference The message of John Paul II held on 21. to 22. April 2016 in Poprad. S. 131-137. - Ružomberok : VERBUM - vydavateľstvo Katolíckej univerzity v Ružomberku, 2017 / Mihalčová Bohuslava ; Bílý Jiří 1954- ; Mazur Piotr ; Diačiková Anna ; Madzik Peter ; Čarnogurský Karol ; Chocholáková Anna ; Current trends and challenges in economics and management medzinárodná konferencia Keywords cudzie jazyky - foreign languages Slovak economy Language English Country Slovak Republic systematics 330 Public work category AFD No. of Archival Copy 39904 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Using selected tools of competition analysis in Slovak SMEs Author info Lucia Bartková, Katarína Zimermanová, Ladislav Kulčár Author Bartková Lucia 1983- (34%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Zimermanová Katarína 1976- (33%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Kulčár Ladislav 1953- (33%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Current trends and challenges in economics and management : conference proceedings of the international conference The message of John Paul II held on 21. to 22. April 2016 in Poprad. S. 24-33. - Ružomberok : VERBUM - vydavateľstvo Katolíckej univerzity v Ružomberku, 2017 / Mihalčová Bohuslava ; Bílý Jiří 1954- ; Mazur Piotr ; Diačiková Anna ; Madzik Peter ; Čarnogurský Karol ; Chocholáková Anna ; Current trends and challenges in economics and management medzinárodná konferencia Keywords podnikateľské prostredie - business environment marketingová analýza - marketing analysis SMEs Language English Country Slovak Republic systematics 330 Public work category AFD No. of Archival Copy 39903 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Managerial trends in the development Author info rec. Jiří Duda, Aneta Bobenič Hintošová ... [et al.] Another authors Duda Jiří (Recenzent)
Bobenič Hintošová Aneta (Recenzent)
Cichobłaziński Leszek (Recenzent)
Čarnogurský Karol (Recenzent)
Dunay Anna (Recenzent)
Eger Ludvík (Recenzent)
Egerová Dana (Recenzent)
Hrdá Veronika (Recenzent)
Hrdličková Andrea (Recenzent)
Ircingová Jarmila (Recenzent)
Chebeň Juraj (Recenzent)
Kadlečíková Mária (Recenzent)
Kádeková Zdenka (Recenzent)
Kozáková Jana (Recenzent)
Kučerová Renata (Recenzent)
Lančarič Drahoslav (Recenzent)
Lušnáková Zuzana (Recenzent)
Madzík Peter (Recenzent)
Maroš Milan (Recenzent)
Mihalčová Bohuslava (Recenzent)
Munk Michal (Recenzent)
Nagyová Ľudmila (Recenzent)
Gavrila-Paven Ionela (Recenzent)
Adina Pastiu Carmen (Recenzent)
Rovný Patrik (Recenzent)
Savov Radovan (Recenzent)
Stojanová Hana (Recenzent)
Tlučhoř Jan (Recenzent)
Urbánová Mária (Recenzent)
Ubrežiová Iveta (Recenzent)
Corporation ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" . international scientific conference , 7. , Nitra , 01.-02.06.2017 Issue data Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management , 2017. - 949 p. Issue 1.vyd. ISBN 978-80-552-1739-0 Language English Country Slovak Republic URL Link na zdrojový dokument Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (2) - PUBLIKAČNÁ ČINNOSŤ article
Title Current trends and challenges in economics and management Subtitle conference proceedings of the international conference The message of John Paul II held on 21. to 22. April 2016 in Poprad Author info rec. Bohuslava Mihalčová, Jiří Bílý ... [et al.] Another authors Mihalčová Bohuslava (Recenzent)
Bílý Jiří 1954- (Recenzent)
Mazur Piotr (Recenzent)
Diačiková Anna (Recenzent)
Madzik Peter (Recenzent)
Čarnogurský Karol (Recenzent)
Chocholáková Anna (Recenzent)
Action Current trends and challenges in economics and management . medzinárodná konferencia , Poprad , 21.-22.04.2016 Issue data Ružomberok : VERBUM - vydavateľstvo Katolíckej univerzity v Ružomberku , 2017. - 312 s. Issue 1. vyd. ISBN 978-80-561-0440-8 Language English Country Slovak Republic Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (3) - PUBLIKAČNÁ ČINNOSŤ 
book
Title Particularities in human resources management in multinational companies Author info Milota Vetráková, Lukáš Smerek Author Vetráková Milota 1950- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Smerek Lukáš 1986- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Managerial trends in the development. Pp. 259-264. - Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management, 2017 / Duda Jiří ; Bobenič Hintošová Aneta ; Cichobłaziński Leszek ; Čarnogurský Karol ; Dunay Anna ; Eger Ludvík ; Egerová Dana ; Hrdá Veronika ; Hrdličková Andrea ; Ircingová Jarmila ; Chebeň Juraj ; Kadlečíková Mária ; Kádeková Zdenka ; Kozáková Jana ; Kučerová Renata ; Lančarič Drahoslav ; Lušnáková Zuzana ; Madzík Peter ; Maroš Milan ; Mihalčová Bohuslava ; Munk Michal ; Nagyová Ľudmila ; Gavrila-Paven Ionela ; Adina Pastiu Carmen ; Rovný Patrik ; Savov Radovan ; Stojanová Hana ; Tlučhoř Jan ; Urbánová Mária ; Ubrežiová Iveta ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference Keywords ľudské zdroje - human resources nadnárodné spoločnosti - nadnárodné obchodné spoločnosti - nadnárodné korporácie - multinational companies - multinational corporations - multinational business enterprises - international business enterprises sociológia - sociology manažment - management národné hospodárstvo - národná ekonomika - national economy Language English Country Slovak Republic systematics 31 Annotation One of the results of globalization process, which includes Slovak Republic as well, is the formation of multinational companies whose business activities are beyond national boundaries. The national economy is influenced by the global environment which creates and changes conditions for working people. Employees get opportunities for the development and gaining intercultural competences by working in a multinational company. It also brings advanced technologies, know-how, business partners and other important organizational elements and their cultural and social differences. The demand for employees and managers, who are able to work in a multicultural area increases as well as demands on their abilities and skills. Motion of people, information, ideas, products and innovations through different countries requires competent and flexible managers who are able to manage diversity, to deal with unexpected situations, to manage the work of employees of different cultures and to quickly adapt to dynamically changing conditions. Therefore, human resources management in multinational companies gets international dimension induced by the actions taken in the intercultural environment. The aim of this paper is to present the views of domestic and foreign experts in international human resources management. It is based on the comparison of the theoretical knowledge with the results of survey among managers of selected enterprises belonging to multinational companies in Slovak Republic URL Link na zdrojový dokument Public work category AFD No. of Archival Copy 41989 Repercussion category MUSOVÁ, Zdenka - MATIOVÁ, Veronika. Eco-labels as the potential competitive advantage of businesses in Slovakia. In Proceedings of 10th annual international scientific conference : competition, Jihlava, 17th - 18th May 2018. Jihlava : College of polytechnics Jihlava, 2018. ISBN 978-80-88064-37-4, pp. 324-333.
RUMANKO, Boris - LUSNAKOVA, Zuzana - SAJBIDOROVA, Maria - LENCESOVA, Silvia. Case study of diagnostic methods and their use in employee selection. In 15th annual international Bata conference for Ph.D. students and young researchers (DOKBAT) Zlin, 07th November 2019. Zlín : Tomaš Baťa University, 2019. ISBN 978-80-7454-893-2, pp. 925-933.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Case studies of involvement of volunteers in organized events Author info Kristína Pompurová, Marta Valihorová, Andrej Malachovský Author Pompurová Kristína 1983- (34%) UMBEF01 - Katedra cestovného ruchu
Co-authors Valihorová Marta 1973- (33%) UMBEF06 - Katedra odbornej jazykovej komunikácie
Malachovský Andrej 1974- (33%) UMBEF01 - Katedra cestovného ruchu
Source document Current trends and challenges in economics and management : conference proceedings of the international conference The message of John Paul II held on 21. to 22. April 2016 in Poprad. S. 300-310. - Ružomberok : VERBUM - vydavateľstvo Katolíckej univerzity v Ružomberku, 2017 / Mihalčová Bohuslava ; Bílý Jiří 1954- ; Mazur Piotr ; Diačiková Anna ; Madzik Peter ; Čarnogurský Karol ; Chocholáková Anna ; Current trends and challenges in economics and management medzinárodná konferencia Keywords dobrovoľníci - volunteers organizované podujatia - organized events Language English Country Slovak Republic systematics 330 Public work category AFD No. of Archival Copy 39902 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Consumer' s perception of ethical aspects of marketing activities Author info Zdenka Musová, Hussam Musa Author Musová Zdenka 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Musa Hussam 1968- (50%) UMBEF04 - Katedra financií a účtovníctva
Source document Managerial trends in the development. online, pp. 642-678. - Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management, 2017 / Duda Jiří ; Bobenič Hintošová Aneta ; Cichobłaziński Leszek ; Čarnogurský Karol ; Dunay Anna ; Eger Ludvík ; Egerová Dana ; Hrdá Veronika ; Hrdličková Andrea ; Ircingová Jarmila ; Chebeň Juraj ; Kadlečíková Mária ; Kádeková Zdenka ; Kozáková Jana ; Kučerová Renata ; Lančarič Drahoslav ; Lušnáková Zuzana ; Madzík Peter ; Maroš Milan ; Mihalčová Bohuslava ; Munk Michal ; Nagyová Ľudmila ; Gavrila-Paven Ionela ; Adina Pastiu Carmen ; Rovný Patrik ; Savov Radovan ; Stojanová Hana ; Tlučhoř Jan ; Urbánová Mária ; Ubrežiová Iveta ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference Keywords etika - ethics ethical marketing mix unethical marketing practice consumer’s perception Language English Country Slovak Republic systematics 33 Annotation Current long-running and dynamical global trends in the macro-environment influence marketing activities of enterprises as well as the planning and the implementation processes of marketing strategies. Marketing has always been criticized for using certain unethical practices which harm the consumer, the enterprise that uses them, and have a negative effect on the whole society. A low quality, dangerous, or otherwise inappropriate product, high prices, hard sale or misleading and deceptive marketing communication, do not have a positive influence on a customer. Therefore, there is a growing demand of the enterprises for establishing such corporate rules that will enable employees to get oriented in marketing ethic. Using market opportunities with regard to the ethical dimension of business, is a great challenge these days. Creating an ethical marketing mix is the responsibility of marketing employees. Therefore, this paper synthesizes our knowledge of the given topic, findings how the Public work category AFD No. of Archival Copy 41264 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised