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Title Marketing management Author info Philip Kotler, Kevin Lane Keller; [překlad Tomáš Juppa, Martin Machek] Author Kotler Philip
Co-authors Keller Kevin Lane
Another authors Juppa Tomáš (Translator)
Machek Martin (Translator)
Issue data Praha : Grada Publishing , 2013. - 814 s. : il., port., tab., 29 cm Issue [4. vyd.] ISBN 978-80-247-4150-5 Note V knihe uvedené 14. vydanie sa týka originálu. - Bibliografické odkazy Keywords marketingový manažment - marketing management riadenie vzťahov so zákazníkmi - customer relationship management - CRM obchodné značky - brand names products - brand names - commercial brands - trademarks Form. Descr. učebnice vysokých škôl - textbooks (higher) Language Czech Country Czech Republic systematics 339.138 658.8:005 005.346 658.626 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 6, currently available 1, at library only 5 
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Call number Location Sublocation Umiestnenie Info 339298 Univerzita Mateja Bela Department of tourism In-Library Use Only 345062 Univerzita Mateja Bela Universal reading room In-Library Use Only 345063 Univerzita Mateja Bela Economic reading room In-Library Use Only 345064 Univerzita Mateja Bela Department of absent lending 363481 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 390211 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Marketing Management Author info Philip Kotler ... [et al.] Author Kotler Philip
Co-authors Keller Kevin Lane
Brady Mairead
Goodman Malcolm
Hansen Torben
Issue data Harlow : Pearson Education Limited , 2012. - 1022 s. : il., 28 cm Issue 2nd ed. ISBN 978-0-273-74361-3 Note Bibliografické odkazy. Register Keywords marketing manažment - management Language English Country Great Britian systematics 005 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 334320 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Strategic Brand Management Subtitle a European Perspective Author info Kevin Lane Keller, Tony Apéria, Mats Georgson Author Keller Kevin Lane
Co-authors Apéria Tony
Georgson Mats
Issue data Harlow : Pearson Education Limited , 2012. - 940 s. : grafy, il., schm., tab., 25 cm Issue 2nd ed. Edition Prentice Hall Finacial Times ISBN 978-0-273-73787-2 Note Bibliogr. odkazy. Reg. Keywords strategický manažment - strategic management marketingový manažment - marketing management Language English Country Great Britian systematics 005 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 331291 Univerzita Mateja Bela Department of tourism In-Library Use Only 340903 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Strategic Brand Management Author info Kevin Lane Keller, Ambi M.G. Parameswaran, Isaac Jacob Author Keller Kevin Lane
Co-authors M.G. Parameswaran Ambi
Jacob Isaac
Issue data Noida : Pearson Education , 2011. - 695 s. : il., 26 cm Issue 3rd ed. ISBN 978-81-317-5689-8 Note Bibliogr. odkazy. Reg. Keywords obchod a ekonomika - business and economics strategický manažment - strategic management Language English Country India systematics 005 658.626 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 10, currently available 9, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 332193 Univerzita Mateja Bela Economic reading room In-Library Use Only 332194 Univerzita Mateja Bela Department of absent lending 332195 Univerzita Mateja Bela Department of absent lending 332196 Univerzita Mateja Bela Department of absent lending 332197 Univerzita Mateja Bela Department of absent lending 332198 Univerzita Mateja Bela Department of absent lending 332199 Univerzita Mateja Bela Department of absent lending 332200 Univerzita Mateja Bela Department of absent lending 332201 Univerzita Mateja Bela Department of absent lending 332202 Univerzita Mateja Bela Department of absent lending Title Marketing management Author info Philip Kotler, Kevin Lane Keller; [přeložili Štěpánka Černá, Viktor Faktor, Tomáš Juppa] Author Kotler Philip
Co-authors Keller Kevin Lane
Another authors Černá Štěpánka (Translator)
Faktor Viktor (Translator)
Juppa Tomáš (Translator)
Issue data Praha : GRADA Publishing , 2007. - 788 s. : il., 29 cm Issue 1. vyd. ISBN 978-80-247-1359-5 Note Na tit. s. uvedené 12. vyd. patrí anglickému originálu. - Bibliogr. odkazy. Register Keywords marketing manažment - management vysokoškolské učebnice - učebnice vysokých škôl textbooks (higher) Language Czech Country Czech Republic systematics 339.138(075.8) 005.5 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 6, currently available 2, at library only 4 
book
Call number Location Sublocation Umiestnenie Info 292698 Univerzita Mateja Bela Department of tourism In-Library Use Only 304893 Univerzita Mateja Bela Economic reading room In-Library Use Only 304894 Univerzita Mateja Bela Department of absent lending 304895 Univerzita Mateja Bela Department of absent lending 308677 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 312904 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only
