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Title Marketing 4.0 Subtitle moving from traditional to digital Author info Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Author Kotler Philip
Co-authors Kartajaya Hermawan
Setiawan Iwan
Issue data Hoboken : John Wiley & Sons , c2017. - xix, 184 s. : il., 24 cm ISBN 978-1-119-34120-8 Note Register Keywords marketing internetový marketing - internet marketing príručky handbooks Language English Country United States of America systematics 658.8 648.8:004.738.5 (035) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 364083 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Winning global markets Subtitle how businesses invest and prosper in the world's high-growth cities Author info Philip Kotler, Milton Kotler Author Kotler Philip
Co-authors Kotler Milton
Issue data New Jersey : John Wiley & Sons , 2014. - xxi; 264 s., 24 cm Issue [1st ed.] ISBN 978-1-118-89381-4 Note Bibliografické odkazy. Register Keywords ekonomika - economics medzinárodný marketing - international marketing investovanie - investment economy investície - investments Language English Country United States of America systematics 336 339 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 348592 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Marketing Author info Philip Kotler, Gary Armstrong; [z anglického originálu ... preložili Hana Machková ... [et al.]] Author Kotler Philip
Co-authors Armstrong Gary
Another authors Machková Hana (Translator)
Issue data Praha : Grada , 2014. - 855 s. : obr., tab. Edition Expert ISBN 978-80-247-0513-2 Note Dotlač 2014, 2011, 2009, 2007, 2006. - Terminologický slovník Keywords marketing učebnice - textbooks textbooks Language Czech Country Czech Republic systematics 658.8 (075.8) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 359546 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Marketing management Author info Philip Kotler, Kevin Lane Keller; [překlad Tomáš Juppa, Martin Machek] Author Kotler Philip
Co-authors Keller Kevin Lane
Another authors Juppa Tomáš (Translator)
Machek Martin (Translator)
Issue data Praha : Grada Publishing , 2013. - 814 s. : il., port., tab., 29 cm Issue [4. vyd.] ISBN 978-80-247-4150-5 Note V knihe uvedené 14. vydanie sa týka originálu. - Bibliografické odkazy Keywords marketingový manažment - marketing management riadenie vzťahov so zákazníkmi - customer relationship management - CRM obchodné značky - brand names products - brand names - commercial brands - trademarks Form. Descr. učebnice vysokých škôl - textbooks (higher) Language Czech Country Czech Republic systematics 339.138 658.8:005 005.346 658.626 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 6, currently available 1, at library only 5 
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Call number Location Sublocation Umiestnenie Info 339298 Univerzita Mateja Bela Department of tourism In-Library Use Only 345062 Univerzita Mateja Bela Universal reading room In-Library Use Only 345063 Univerzita Mateja Bela Economic reading room In-Library Use Only 345064 Univerzita Mateja Bela Department of absent lending 363481 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 390211 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Marketing Management Author info Philip Kotler ... [et al.] Author Kotler Philip
Co-authors Keller Kevin Lane
Brady Mairead
Goodman Malcolm
Hansen Torben
Issue data Harlow : Pearson Education Limited , 2012. - 1022 s. : il., 28 cm Issue 2nd ed. ISBN 978-0-273-74361-3 Note Bibliografické odkazy. Register Keywords marketing manažment - management Language English Country Great Britian systematics 005 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 334320 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Marketing for hospitality and tourism Author info Philip Kotler, John T. Bowen, James C. Makens Author Kotler Philip
Co-authors Bowen John T.
Makens James C.
Issue data Upper Saddle River, New Jersey : Pearson Education , 2010. - 683 s. : il., tab., 28 cm Issue 5th ed. ISBN 978-0-13-245313-4 Note International edition. - Bibliogr. odkazy. Reg. Keywords cestovný ruch - turizmus - tourism marketing cestovného ruchu - tourism marketing Language English Country United States of America systematics 338.48 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 328338 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Chaotika Subtitle manažment a marketing firiem v turbulentných časoch Author info Philip Kotler, John A. Caslione; [z anglického originálu preložila Edina Horváthová] Author Kotler Philip
Co-authors Caslione John A.
Another authors Horváthová Edina (Translator)
Issue data Bratislava : Eastone Books , 2010. - 186 s. : il., tab., 22 cm Issue [1. vyd.] Edition Knižná edícia Nadácie Tatra banky ISBN 978-80-8109-114-8 Note Bibliogr. odkazy. Register Keywords manažment - management marketing hospodárska kríza - ekonomická kríza - economic crises Language Slovak Country Slovak Republic systematics 005 658.8 338.124.2 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 23, currently available 9, at library only 14 
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Call number Location Sublocation Umiestnenie Info 312985 Univerzita Mateja Bela Department of tourism In-Library Use Only 312986 Univerzita Mateja Bela Department of economics In-Library Use Only 312987 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 312988 Univerzita Mateja Bela Department of finance and accounting In-Library Use Only 312989 Univerzita Mateja Bela Department of quantitative methods and information systems In-Library Use Only 312990 Univerzita Mateja Bela Department of language communication in business In-Library Use Only 312991 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 312992 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 312993 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 312994 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 312995 Univerzita Mateja Bela Centre of development for postgraduate students In-Library Use Only 312996 Univerzita Mateja Bela Department of absent lending 312997 Univerzita Mateja Bela Universal reading room In-Library Use Only 312998 Univerzita Mateja Bela Economic reading room In-Library Use Only 312999 Univerzita Mateja Bela Department of absent lending 313000 Univerzita Mateja Bela Department of absent lending 313001 Univerzita Mateja Bela Department of absent lending 313002 Univerzita Mateja Bela Department of absent lending 313003 Univerzita Mateja Bela Department of absent lending 313004 Univerzita Mateja Bela Department of absent lending 313006 Univerzita Mateja Bela Department of absent lending 313007 Univerzita Mateja Bela Department of absent lending 317809 Univerzita Mateja Bela Reading room of political science and law In-Library Use Only Title Marketing management Author info Philip Kotler ... [et al.] Author Kotler Philip
Issue data Harlow, UK : Pearson Education , c2009. - 889 s. : il., tab., 28 cm Issue 1st European ed. ISBN 978-0-273-71856-7 Note Bibliogr. odkazy. Reg. Keywords marketingový manažment - marketing management marketing Language English Country Great Britian systematics 658.8 338.439.5 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 319670 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Marketing jako strategie vedoucí k úspěchu Author info Nirmalya Kumar; [autor předmluvy] Philip Kotler, [překlad Tomáš Juppa] Author Kumar Nirmalya
Another authors Kotler Philip (Author of introduction, etc.)
Juppa Tomáš (Translator)
Issue data Praha : Grada Publishing , 2008. - 236 s. : il., 25 cm Issue 1. vyd. Edition Expert ISBN 978-80-247-2439-3 Note Bibliografia s. 227-236 Keywords strategický marketing - strategic marketing príručky handbooks Language Czech Country Czech Republic systematics 658.8 658.8:005.21 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 0, at library only 3 
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Call number Location Sublocation Umiestnenie Info 312903 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 318727 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 359542 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Marketing management Author info Philip Kotler, Kevin Lane Keller; [přeložili Štěpánka Černá, Viktor Faktor, Tomáš Juppa] Author Kotler Philip
Co-authors Keller Kevin Lane
Another authors Černá Štěpánka (Translator)
Faktor Viktor (Translator)
Juppa Tomáš (Translator)
Issue data Praha : GRADA Publishing , 2007. - 788 s. : il., 29 cm Issue 1. vyd. ISBN 978-80-247-1359-5 Note Na tit. s. uvedené 12. vyd. patrí anglickému originálu. - Bibliogr. odkazy. Register Keywords marketing manažment - management vysokoškolské učebnice - učebnice vysokých škôl textbooks (higher) Language Czech Country Czech Republic systematics 339.138(075.8) 005.5 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 6, currently available 2, at library only 4 book
Call number Location Sublocation Umiestnenie Info 292698 Univerzita Mateja Bela Department of tourism In-Library Use Only 304893 Univerzita Mateja Bela Economic reading room In-Library Use Only 304894 Univerzita Mateja Bela Department of absent lending 304895 Univerzita Mateja Bela Department of absent lending 308677 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 312904 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only
