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Title Marketing places and spaces Subtitle advances in culture, tourism and hospitality research Document part Vol. 10 Author info ed. Antónia Correia, Juergen Gnoth, Metin Kozak, Alan Fyall Another authors Correia Antónia (Editor)
Gnoth Juergen (Editor)
Kozak Metin (Editor)
Fyall Alan (Editor)
Issue data Bingley : Emerald Group Publishing Limited , 2015 Issue 1. vyd. ISBN 978-1-78441-940-0, 978-1-78441-939-4 Language English Country Great Britian Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (1) - PUBLIKAČNÁ ČINNOSŤ 
book
Title From tourism space to a unique tourism place through a conceptual approach to building a competitive advantage Author info Kamila Borseková, Katarína Petríková, Anna Vaňová Author Borseková Kamila 1984- (34%) UMBEF16 - Výskumné a inovačné centrum
Co-authors Vitálišová Katarína 1985- (33%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Vaňová Anna 1965- (33%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Source document Marketing places and spaces : advances in culture, tourism and hospitality research, Vol. 10. Pp. 155-172. - Bingley : Emerald Group Publishing Limited, 2015 / Correia Antónia ; Gnoth Juergen ; Kozak Metin ; Fyall Alan Keywords konkurenčné výhody - konkurenčná výhoda - competitive advantages koncepčné prístupy unikátne miesta cestovného ruchu competitive advantages conceptual approach unique tourism place Language English Country Great Britian systematics 338.48 URL Link na plný text Public work category AEC No. of Archival Copy 33751 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
unrecognised
Title 2nd Interdisciplinary Tourism Research Conference Subtitle proceeding book, 24 - 29 April 2012, Fethiye, Turkey Author info ed. Metin Kozak, Nazmi Kozak Another authors Kozak Metin (Licensor)
Kozak Nazmi (Licensor)
Corporation 2nd Interdisciplinary Tourism Research Conference . Conference , 2. , Fethiye , 24.-29.04.2012 Issue data Ankara : Anatolia , 2012 ISBN 978-605-5437-82-4 Language English Country Turkey Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (1) - PUBLIKAČNÁ ČINNOSŤ book
4.The Innovative Approach to Risk Management as a Part of Destination Competitiveness and Reputation
Title The Innovative Approach to Risk Management as a Part of Destination Competitiveness and Reputation Author info Marica Mazurek Author Mazureková Marica 1959- (100%) UMBEF14 - Inštitút ekonomických vied
Source document 2nd Interdisciplinary Tourism Research Conference : proceeding book, 24 - 29 April 2012, Fethiye, Turkey. S. 685-698. - Ankara : Anatolia, 2012 / Kozak Metin ; Kozak Nazmi ; 2nd Interdisciplinary Tourism Research Conference Conference Keywords krízový manažment - crisis management competitive advantages cultural differences udržateľná povesť - sustainable reputation Language English Country Turkey systematics 338.48 Public work category AFC No. of Archival Copy 22812 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Destination Branding: Brand Equity, Brand Identity, Brand Extensions and Co-branding Author info Metin Kozak, Marica Mazurek Author Kozak Metin (50%)
Co-authors Mazureková Marica 1959- (50%) UMBEF14 - Inštitút ekonomických vied
Source document Folia Turistica. Vol. 25(1) (2011), p. 93-112. - Kraków : Akademia Wychowania Fizycznego Im. Bronisława Czecha w Krakowie, 2011 Keywords destination branding brand equities brand identity brand extensions co-branding and partnerships Language English Country Poland systematics 33 Public work category ADE No. of Archival Copy 22813 Repercussion category RIZWAN, Syed Ahmad. Folia Turistica Vol. 25 (1), 2011 Special Edition "The Master Classes". In Tourism recreation research. ISSN 0250-8281, 2013, vol. 38 (1), pp. 122-123.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Managing and marketing tourist destinations Subtitle strategies to gain a competitive edge Author info Metin Kozak and Seyhmus Baloglu Author Kozak Metin
Co-authors Baloglu Seyhmus
Issue data New York : Routledge , 2011. - 242 s. : il., tab., 24 cm Issue 1st ed. Edition Routledge advances in tourism , 21 ISBN 978-0-415-99171-1 Note Bibliogr. odkazy. Reg. Keywords cestovný ruch - turizmus - tourism manažment cestovného ruchu - tourism management Language English Country United States of America systematics 338.48 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 328350 Univerzita Mateja Bela Department of tourism In-Library Use Only
