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Title International & cross-cultural business research Author info Jean-Claude Usunier, Hester van Herk and Julie Anne Lee Author Usunier Jean-Claude
Co-authors Herk Hester van
Lee Julie Anne
Issue data London : SAGE Publications , 2017. - 178 s. : gr., tab., 24 cm Issue 1st ed. ISBN 978-1-4739-7589-7 Note Bibliografické odkazy. Register Keywords medzinárodný marketing - international marketing interkultúrny manažment - interkulturálny manažment - medzikultúrny manažment - intercultural management obchodný výskum - business research Language English Country Great Britian systematics 339.564 005:316.72/.75 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 368809 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Marketing across cultures Author info Jean-Claude Usunier, Julie Anne Lee Author Usunier Jean-Claude
Co-authors Lee Julie Anne
Issue data Harlow : Pearson Education Limited , 2013. - xviii; 478 s. : obr., 25 cm Issue 6th ed. ISBN 978-0-273-75773-3 Note Bibliografické odkazy. Register Keywords marketing medzinárodný obchod - international trade interkultúrna komunikácia - medzikultúrna komunikácia - intercultural communication medzinárodné podnikanie - international business Language English Country Great Britian systematics 339.138 316.722 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 340533 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Marketing across cultures Author info Jean-Claude Usunier, Julie Anne Lee Author Usunier Jean-Claude
Co-authors Lee Julie Anne
Issue data Harlow, Essex, England : Pearson Education , 2009. - 479 s. : il., tab., 25 cm Issue 5th ed. ISBN 978-0-273-71391-3 Note Bibliogr. odkazy. Reg. Keywords export marketing medzinárodné podniky interkultúrna komunikácia - medzikultúrna komunikácia - intercultural communication nadnárodné spoločnosti - nadnárodné obchodné spoločnosti - nadnárodné korporácie - multinational companies - multinational corporations - multinational business enterprises - international business enterprises Language English Country Great Britian systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 328342 Univerzita Mateja Bela Department of tourism In-Library Use Only
