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Title Strategické řízení značky Par.title Brand management Author info Marie Příbová ... [et al.] Author Příbová Marie
Co-authors Mynářová Lenka
Hindls Richard 1950-
Hronová Stanislava 1954-
Issue data Praha : Ekopress , 2000. - 148 s. : il., tab., 24 cm Issue 1. vyd. ISBN 80-86119-27-0 Note Súbežný názov anglicky. - Bibliografia Additional Variant Titles Brand management Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks strategický marketing - strategic marketing riadenie značky - brand management strategický manažment - strategic management Form. Descr. štúdie - studies Language Czech Country Czech Republic systematics 658.626 658.8:005.21 005:658.626 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 388555 Univerzita Mateja Bela Department of absent lending 
Title Analýza konkurence a trhu Author info Marie Příbová ... [et al.] Author Příbová Marie
Issue data Praha : Grada , 1998. - 96 s. : il., tab. Issue 1. vyd. ISBN 80-7169-536-X Keywords marketing prípadové štúdie - case studies Language Czech Country Czech Republic systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 18184 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Marketingový výzkum v praxi Author info Marie Příbová ... [et al.] Author Příbová Marie
Issue data Praha : Grada , 1996. - 238 s. Issue 1. vyd. ISBN 80-7169-299-9 Keywords marketing výskumy Language Czech Country Czech Republic systematics 339.138 001.89 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 1, at library only 3 book
Call number Location Sublocation Umiestnenie Info 228531 Univerzita Mateja Bela Department of absent lending – deposit. Available in 2 days. 11849 Univerzita Mateja Bela Economic reading room In-Library Use Only 12208 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 2911 Univerzita Mateja Bela Department of quantitative methods and information systems In-Library Use Only
