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Title Trends in banking business - Islamic banking Author info Hussam Musa Author Musa Hussam 1968- (100%) UMBEF04 - Katedra financií a účtovníctva
Source document Marketing management in practice : papers from international scientific conference "Marketing on the international markets of commodities and services: global aspects", [Banská Bystrica, February 2012]. S. 171-181. - Banská Bystrica : Matej Bel University, 2012 / Ďaďo Jaroslav 1954- ; Musová Zdenka 1971- ; Goncharov V. ; Haminich S. ; Marketing management in practice medzinárodná vedecká konferencia Keywords bankovníctvo - banking islamské bankovníctvo banking business Islamic banking profit-and-loss sharing Language English Country Slovak Republic systematics 336.71 Public work category AFD No. of Archival Copy 24372 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (2) - PUBLIKAČNÁ ČINNOSŤ 
article
Title Slovaks are tradicionalists Author info Jaroslav Dado, Paula Pechova Author Ďaďo Jaroslav 1954- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Pechová Paula (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing management in practice : papers from international scientific conference "Marketing on the international markets of commodities and services: global aspects", [Banská Bystrica, February 2012]. S. 20-31. - Banská Bystrica : Matej Bel University, 2012 / Ďaďo Jaroslav 1954- ; Musová Zdenka 1971- ; Marketing management in practice medzinárodná vedecká konferencia Keywords tradície - traditions kultúra - culture zákazníci - customers správanie behavior stratégie - strategies marketing Language English Country Slovak Republic systematics 339.138 Public work category AFD No. of Archival Copy 24725 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Corporate social responsibility and stakeholders relationship management Author info Zdenka Musová Author Musová Zdenka 1971- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing management in practice : papers from international scientific conference "Marketing on the international markets of commodities and services: global aspects", [Banská Bystrica, February 2012]. S. 161-170. - Banská Bystrica : Matej Bel University, 2012 / Ďaďo Jaroslav 1954- ; Musová Zdenka 1971- ; Goncharov V. ; Haminich S. ; Marketing management in practice medzinárodná vedecká konferencia Keywords spoločenská zodpovednosť - sociálna zodpovednosť - social responsibility spoločenská zodpovednosť podnikov - corporate social responsibility - CSR bankové podnikanie - banking business záujmové skupiny - interest groups banking business zainteresované strany - zainteresované subjekty - stakeholderi - stakeholders Language English Country Slovak Republic systematics 364-787.862 Public work category AFD No. of Archival Copy 24292 Repercussion category KRIŽANOVÁ, Anna - MAJEROVÁ, Jana. Modified version of Grant McCracken´s model of meaning transfer and its application in branding. In Journal on law, economy and management. ISSN 2048-4186, 2013, vol. 3, no. 1, pp. 68-74.
MUSA, Hussam - KRIŠTOFÍK, Peter - DEBNÁROVÁ, Lenka. Corporate governance and its impact on financial risk. In Managing and modelling of financial risks : 7th international scientific conference, 8th-9th September 2014, Ostrava, Czech Republic. Ostrava : VŠB - Technická univerzita Ostrava, 2014. ISBN 978-80-248-3631-7, s. 529-535.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (4) - PUBLIKAČNÁ ČINNOSŤ 
unrecognised
Title Marketing management in practice Par.title Marketingový manažment v praxi Subtitle papers from international scientific conference "Marketing on the international markets of commodities and services: global aspects", [Banská Bystrica, February 2012] Author info zost. Jaroslav Ďaďo, Zdenka Musová, rec. V. Goncharov, S. Haminich Another authors Ďaďo Jaroslav 1954- (Compiler) (70%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Musová Zdenka 1971- (Compiler) (30%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Goncharov V. (Recenzent)
Haminich S. (Recenzent)
Corporation Marketing management in practice . medzinárodná vedecká konferencia , Banská Bystrica , február 2012 Issue data Banská Bystrica : Matej Bel University , 2012. - 237 s. Issue 1. vyd. ISBN 987-80-557-0392-3 Keywords marketing marketingové stratégie - marketing strategy zákaznícke správanie marketingové plánovanie - marketing planning spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour Language English Country Slovak Republic systematics 339.138 Annotation Zborník prezentuje vedecké príspevky z medzinárodnej konferencie "Marketing na medzinárodných trhoch komodít a služieb - globálne aspekty". Public work category FAI No. of Archival Copy 23863 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (7) - PUBLIKAČNÁ ČINNOSŤ 
book
Title Family Life cycle as determinant of purchase decisions Author info Janka Táborecká-Petrovičová, Klaudia Kurajdová, Daniela Zajková Author Táborecká Petrovičová Janka 1979- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Kurajdová Klaudia 1989- (33%)
Zajková Daniela 1986- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing management in practice : papers from international scientific conference "Marketing on the international markets of commodities and services: global aspects", [Banská Bystrica, February 2012]. S. 218-224. - Banská Bystrica : Matej Bel University, 2012 / Ďaďo Jaroslav 1954- ; Musová Zdenka 1971- ; Marketing management in practice medzinárodná vedecká konferencia Keywords spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour životný cyklus rodiny - family life cycle nákupné rozhodovanie - purchase decision Language English Country Slovak Republic systematics 366 Public work category AFD No. of Archival Copy 23864 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Corporate social responsibility in Slovak small and medium sized enterprises Author info Ladislav Klement Author Klement Ladislav 1980- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing management in practice : papers from international scientific conference "Marketing on the international markets of commodities and services: global aspects", [Banská Bystrica, February 2012]. S. 84-97. - Banská Bystrica : Matej Bel University, 2012 / Ďaďo Jaroslav 1954- ; Musová Zdenka 1971- ; Marketing management in practice medzinárodná vedecká konferencia Keywords spoločenská zodpovednosť podnikov - corporate social responsibility - CSR spoločensky zodpovedné podnikanie - socially responsible business malé a stredné podniky - malé a stredné podniky (MaSP) - small and medium-sized enterprises - small and medium-sized companies - small and medium enterprises Headings Geogr. Slovensko Language English Country Slovak Republic systematics 658 Public work category AFD No. of Archival Copy 24693 Repercussion category MARKOVÁ, Viera - MARÁKOVÁ, Vanda - HIADLOVSKÝ, Vladimír - WOLAK-TUZIMEK, Anna. The concept of corporate social responsibility in selected economic sectors. Radom : Instytut naukowo-wydawniczy "Spatium", 2014. 272 s. ISBN 978-83-62805-25-9.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (2) - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Global Economic Crisis in Business Practice of Slovak Enterprises Author info Vladimíra Klementová Author Klementová Vladimíra 1980- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing management in practice : papers from international scientific conference "Marketing on the international markets of commodities and services: global aspects", [Banská Bystrica, February 2012]. S. 98-106. - Banská Bystrica : Matej Bel University, 2012 / Ďaďo Jaroslav 1954- ; Musová Zdenka 1971- ; Marketing management in practice medzinárodná vedecká konferencia Keywords global economic crisis anti-crisis measures podnikanie - business - entrepreneurship Headings Geogr. Slovensko Language Slovak Country Slovak Republic Public work category AFD No. of Archival Copy 24778 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (2) - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Marketing audit - way of understanding company's opportunities and threats arising out of macroeconomic environment Author info Denisa Lipnická Author Lipnická Denisa 1987- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing management in practice : papers from international scientific conference "Marketing on the international markets of commodities and services: global aspects", [Banská Bystrica, February 2012]. S. 143-148. - Banská Bystrica : Matej Bel University, 2012 / Ďaďo Jaroslav 1954- ; Musová Zdenka 1971- ; Marketing management in practice medzinárodná vedecká konferencia Keywords marketingový audit - marketing auditing makroekonomické prostredie macroeconomic environment marketing auditors marketing performance Language English Country Slovak Republic systematics 339.138 Annotation The paper is dealing with the issue of marketing audit and its importance in the identification of opportunities and threats of companies arising out of their macroeconomic environment. The main aim is to find out and highlight the connection between macroeconomics and marketing audit as a tool of improving marketing performance of companies. Marketing audit is presented as a part of marketing management and as an important prerequisite for company's achievement in demanding competitive and changing conditions of various markets. The paper also highlights the role of marketing auditors in process of bringing new information not only about macroeconomic but also microeconomic external environment of companies. Public work category AFC No. of Archival Copy 24897 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised