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Title Mezinárodní marketing Subtitle [strategické trendy a příklady z praxe] Author info Hana Machková, Martin Machek Author Machková Hana
Co-authors Machek Martin
Issue data Praha : Grada , 2021. - 208 s. : il., mp., tab., 24 cm Issue 5. vyd. Edition Expert ISBN 978-80-271-3006-1 Note Bibliografia. Bibliografické odkazy. Register Keywords medzinárodný marketing - international marketing medzinárodné trhy - international markets marketingová komunikácia - communication in marketing - marketing communication strategické plánovanie - strategic planning Form. Descr. učebnice - textbooks Language Czech Country Czech Republic systematics 658.8-027.543 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 
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Call number Location Sublocation Umiestnenie Info 387090 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 388384 Univerzita Mateja Bela Economic reading room In-Library Use Only 388385 Univerzita Mateja Bela Department of absent lending 
Title Marketing management Author info Philip Kotler, Kevin Lane Keller; [překlad Tomáš Juppa, Martin Machek] Author Kotler Philip
Co-authors Keller Kevin Lane
Another authors Juppa Tomáš (Translator)
Machek Martin (Translator)
Issue data Praha : Grada Publishing , 2013. - 814 s. : il., port., tab., 29 cm Issue [4. vyd.] ISBN 978-80-247-4150-5 Note V knihe uvedené 14. vydanie sa týka originálu. - Bibliografické odkazy Keywords marketingový manažment - marketing management riadenie vzťahov so zákazníkmi - customer relationship management - CRM obchodné značky - brand names products - brand names - commercial brands - trademarks Form. Descr. učebnice vysokých škôl - textbooks (higher) Language Czech Country Czech Republic systematics 339.138 658.8:005 005.346 658.626 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 6, currently available 1, at library only 5 
book
Call number Location Sublocation Umiestnenie Info 339298 Univerzita Mateja Bela Department of tourism In-Library Use Only 345062 Univerzita Mateja Bela Universal reading room In-Library Use Only 345063 Univerzita Mateja Bela Economic reading room In-Library Use Only 345064 Univerzita Mateja Bela Department of absent lending 363481 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 390211 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
