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Records found: 1  
Your query: Author Sysno = "^umb_un_auth 0158538^"
  1. TitleCo je branding?
    Author infoMatthew Healey; [z anglického originálu ... přeložila Jana Novotná]
    Author Healey Matthew
    Another authors Novotná Jana (Translator)
    Issue dataPraha : Slovart , 2008. - 256 s. : fotogr., 23 cm
    Issue[1. vyd.]
    ISBN978-80-7391-167-6
    NoteNázov z obálky. - Preložené z angličtiny. - Bibliografia s. 250-251. Register
    Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks   marketingová komunikácia - communication in marketing - marketing communication   reklama a propagácia - advertising and promotion  
    LanguageCzech
    CountryCzech Republic
    systematics 658.626
    658.8:316.77
    659.1
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count2, currently available 0, at library only 2
    Call numberLocationSublocationUmiestnenieInfo
    307788Univerzita Mateja BelaEconomic reading roomIn-Library Use Only
    318912Univerzita Mateja BelaDepartment of economicsIn-Library Use Only


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