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Title Basic marketing Subtitle a marketing strategy planning approach Author info William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy Author Perreault William D.
Co-authors Cannon Joseph P.
McCarthy Jerome E.
Issue data Boston, USA : McGraw-Hill , c2009. - 758 s. : il., tab., 29 cm Issue 17th ed. ISBN 978-0-07-38105-3 Note Reg. Keywords marketing manažment - management strategické plánovanie - strategic planning Language English Country United States of America systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 4, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 318029 Univerzita Mateja Bela Economic reading room In-Library Use Only 318030 Univerzita Mateja Bela Department of absent lending 318031 Univerzita Mateja Bela Department of absent lending 318032 Univerzita Mateja Bela Department of absent lending 318033 Univerzita Mateja Bela Department of absent lending Title Basic Marketing Author info Jerome E. McCarthy, William D.,Jr. Perreault Author McCarthy Jerome E.
Co-authors Perreault William D.
Issue data Homewood : IRWIN , 1993. - 763 s. Issue 11th ed. ISBN 0-256-10509-X Keywords marketing aplikácie - applications prieskum trhu zákazníci - customers výrobky - products ceny - prices reklama Language English Country United States of America systematics 339.138=20 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 222004 Univerzita Mateja Bela Department of psychology In-Library Use Only