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Title Towards effective place brand management Subtitle branding European cities and regions Author info edited by Gregory Ashworth, Mihalis Kavaratzis Another authors Ashworth Gregory (Editor)
Kavaratzis Mihalis (Editor)
Issue data Cheltenham : Edward Elgar , 2010. - 279 s. : il. Issue [1st ed.] ISBN 978-1-84844-242-9 Note Bibliografia s. 240-268. Register Keywords marketingový manažment - marketing management teritoriálny marketing riadenie značky - brand management Language English Country Great Britian systematics 658.8 658.626 (048.8) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 335973 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only