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Title Introduction to advertising Subtitle understanding and managing the advertising process Author info Emmanuel Mogaji Author Mogaji Emmanuel
Issue data Abingdon, Oxon : Routledge , 2021. - xii, 295 s. : il., 25 cm Issue 1st ed. ISBN 978-0-367-44199-9 Note Bibliografické odkazy. Register Keywords reklama a propagácia - advertising and promotion branding marketingová komunikácia - communication in marketing - marketing communication Form. Descr. monografie - monographies Language English Country Great Britian systematics 659.1 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 382275 Univerzita Mateja Bela Economic reading room In-Library Use Only
