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Title Marketing Strategy and Competitive Positioning Author info Graham J. Hooley, John A. Saunders, Nigel F. Piercy Author Hooley Graham J.
Co-authors Saunders John A.
Piercy Nigel F.
Issue data Pearson Education ; Harlow , 2004. - xxiv, 622 s. : grafy, obr., tab., 24 cm Issue 3rd ed. ISBN 0-273-65516-7 , 0273 65516 7 Note Bibliografia s. 584-605. Autorský, firemný a vecný register. Keywords marketing marketingové stratégie - marketing strategy konkurencia - competition strategické plánovanie - strategic planning marketingové plánovanie - marketing planning Language English Country Great Britian systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 247069 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only Title Strategic marketing Author info David W. Cravens, Nigel F. Piercy Author Cravens David W.
Co-authors Piercy Nigel F.
Issue data New York : McGraw-Hill , 2003. - xviii, 843 s. : ilustr., tab., 26 cm Issue 7th ed. ISBN 0-07-115161-3 Note Bibliografické odkazy. Menný a vecný register. Keywords marketing rozhodovanie - decision making manažment - management prípadové štúdie - case studies Language English Country United States of America systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 250404 Univerzita Mateja Bela Universal reading room In-Library Use Only Title Market-Led Strategic Change Subtitle A Guide Transforming the Process of going to Market Author info Nigel F. Piercy Author Piercy Nigel F.
Issue data Butterwort Heinemann ; Amsterdam , 2003. - 792 s., 24 cm Issue 3rd ed. reprinted ISBN 0-7506-5225-X Note Register. Keywords trhová ekonomika - trhové hospodárstvo - market economy stratégia trhu Language English Country Netherlands systematics 339.13 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 247048 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only Title Marketing strategy and competitive positioning Author info Graham J. Hooley, John A. Saunders, Nigel F. Piercy Author Hooley Graham J.
Co-authors Saunders John A.
Piercy Nigel F.
Issue data Harlow : Pearson Education , 1998. - xiii, 482 s., obr. : tabuľky, 24 cm Issue 2. ed. ISBN 0-13-371253-2 Note Bibliografia s. 447-466. Menný a vecný register a register korporácií Keywords strategický manažment - strategic management marketing cielený marketing - target marketing manažment - management Language English Country Great Britian systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 3, at library only 1 book
Call number Location Sublocation Umiestnenie Info 250654 Univerzita Mateja Bela Department of absent lending 250655 Univerzita Mateja Bela Department of absent lending 250656 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only 250657 Univerzita Mateja Bela Department of absent lending