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Title Using the concept of SoLoMo marketing in digital environment to increase brand awareness and communication with customers Author info Pavol Križo, Karol Čarnogurský, Mária Sirotiaková Author Križo Pavol (35%)
Co-authors Čarnogurský Karol (35%)
Sirotiaková Mária 1960- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 551-561. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018 Keywords zákazníci - customers digitálny marketing - digital marketing Facebook mobile online marketing digital environment Language English Country Slovak Republic systematics 005 Annotation © 2018, Springer Nature Switzerland AG. In today’s digital age, businesses are doing a lot of their activities online. The internet always brings new possibilities in every area and the area of integrated marketing communication is one of the most developing fields. An important role is played by social media with links to user geolocation and mobile devices, i.e. mobile marketing. These marketing techniques are based on attracting attention to the brand, product, or particular business. The aim of this paper is to examine and point out the effect of ads on Facebook’s social network using mobile marketing tools. The data were obtained with the conducted survey and the internal documents of the selected company. The results confirmed the premise that using the latest marketing communications in the digital environment greatly increases brand awareness and geolocation. The target is therefore to create user-friendly content and get its attention. Such a way of integrated marketing commun Public work category AFD No. of Archival Copy 43437 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
article
Title Using knowledge management in scientific work - time analysis Author info Pavol Križo, Anna Chocholáková, Mária Sirotiaková Author Križo Pavol (35%)
Co-authors Chocholáková Anna (35%)
Sirotiaková Mária 1960- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 5-15. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018 Keywords znalostný manažment - manažment znalostí - knowledge management concepts of management knowledge bases inštitúcie a organizácie - institutions and organizations Language English Country Slovak Republic systematics 005 Annotation © 2018, Springer Nature Switzerland AG. Knowledge management is currently a commonly used term not only in the academic environment but also in the environment of organizations. There is no doubt about the benefits of Knowledge Management for practice. Many researchers have been involved in and dealing with knowledge management issues in organizations. The question is in which scientific area is knowledge management most frequently used? The aim of the paper is to present the main scientific areas of the use of Knowledge Management based on the available data from the Scopus database. The paper also addresses the increasing interest in knowledge management in research work, which is based on a time analysis. The results are presented in the form of clear graphs. The main aim of the paper is to provide a clear set of facts related to Knowledge Management with an emphasis on its present and future use not only in the professional work of researchers but also in business practice. The pap Public work category AFD No. of Archival Copy 43440 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Evaluation of the most frequented forms of customer feedback acquisition and analysis Author info Pavol Križo ... [et al.] Author Križo Pavol (25%)
Co-authors Madzík Peter (25%)
Vilgová Zuzana (25%)
Sirotiaková Mária 1960- (25%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 562-573. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018 Keywords customer feedback formulars didaktická technika - educational technology - didactic techniques konkurencieschopnosť - competitiveness manažérstvo kvality - manažment kvality - quality management Language English Country Slovak Republic systematics 005 Annotation © 2018, Springer Nature Switzerland AG. Knowing and analyzing customer requirements is a constant challenge in quality management. Organizations can use various forms to identify and analyze these requirements. The most commonly used tools include complaint analysis, observation of customer behavior, like/dislike questions, questions about feelings, general questionnaires, external and internal focus groups, attributive satisfaction measurement and statistical analysis. This paper aims to explore the extent to which these techniques are associated with the organization’s resultant success. The results are based on a survey and the data are processed by standard statistical procedures. Individual analyzes pointed out to the fact that in terms of the market situation there are four groups of organizations. One of them, named as “innovators”, uses mostly semi-open forms of customer feedback acquisition and analysis. The success of the organization is a relatively broad concept, and the ge Public work category AFD No. of Archival Copy 43442 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title HDP ako jediný ukazovateľ regionálnej politiky EÚ? Par.title GDP as the only indicator of EU regional policy? Author info Radoslav Kožiak ... [et al.] Author Kožiak Radoslav 1978- (25%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Co-authors Kráľ Pavol 1978- (25%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
Flaška Filip 1982- (25%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Križo Pavol (25%)
Source document 15. mezinárodní kolokvium o regionálních vědách : sborník příspěvků, Valtice, 20. - 22. června 2012. S. 19-27. - Brno : Masarykova univerzita, 2012 / Klímová Viktorie ; Žítek Vladimír ; Macháček Jaroslav ; Sucháček Jan ; Mezinárodní kolokvium o regionálních vědách vědecké kolokvium ; Mezinárodní kolokvium o regionálních vědách vědecké kolokvium Note Abstrakt sa nachádza v zborníku abstraktov "XV. mezinárodní kolokvium o regionálních vědách" na s. 8 Corporation keywords Európska únia - European Union
Keywords hrubý domáci produkt - HDP - gross domestic product - GDP NUTS 3 regióny regionálna politika - regional policy regionálne rozdiely - regionálne disparity - regional disparities konvergencia - convergence divergencia Language Slovak Country Czech Republic systematics 32 Public work category AFA No. of Archival Copy 22703 Repercussion category PAPCUNOVÁ, Viera. Hodnotenie regionálnych disparít pomocou vybraných metód regionálnej ekonomickej analýzy. In Geografické informácie 16. ISSN 1337-9453, 2012, roč. 16, č. 2, s. 89-104.
VITURKA, Milan - TOTHOVA, Dominika. A few remarks on understanding of the terms of growth and development from the perspectives of economic sciences. In 17th international colloquium on regional sciences, Hustopece 18th-20th June 2014. Brno : Masarykova univerzita, 2014. ISBN 978-80-210-6840-7, pp. 29-36.
URAMOVÁ, Mária - KAŠČÁKOVÁ, Alena - KNAPKOVÁ, Miroslava. Regional particularities of the unpaid work in Slovakia. In SGEM conference on political sciences, law, finance, economics and tourism : conference proceedings, international multidisciplinary scientific conferences on social sciences and arts, Bulgaria, 1st-10th September 2014. Sofia : STEF92 Technology, 2014. ISBN 978-619-7105-27-8, pp. 487-494. Dostupné na: <http://apps.webofknowledge.com/full_record.do?product=UA&search_mode=GeneralSearch&qid=1&SID=U18y6haNZxe6tSSHo9G&page=1&doc=1>.
URAMOVÁ, Mária - HOREHÁJOVÁ, Mária - MARASOVÁ, Jana. The impact of economic and political changes on the social situation of the population : the case of Slovakia. In The social question in the global world. Newcastle upon Tyne : Cambridge scholars publishing, 2018. ISBN 978-1-5275-0537-7, pp. 151-166.
HORNYAK GREGÁŇOVÁ, Radomíra - ORSZÁGHOVÁ, Dana. Operational program effective public administration in conditions of Slovak Regions. In 22nd international colloquium on regional sciences, Veľké Bilovice, 12th-14th June 2019. Brno : Masaryk University Brno, 2019. ISBN 78-80-210-9268-6, pp. 264-271.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Title Quo Vadis regióny Slovenska a Čiech Author info Radoslav Kožiak, Pavol Kráľ, Pavol Križo Author Kožiak Radoslav 1978- (34%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Co-authors Kráľ Pavol 1978- (33%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
Križo Pavol (33%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
Source document Veřejná správa jako významný faktor rozvoje regionu : sborník z konference, Jihlava, 31. května 2012. S. 158-176. - Jihlava : Vysoká škola polytechnická, 2012 / Měrtlová Libuše ; Veřejná správa jako významný faktor rozvoje regionu odborná konference Corporation keywords Európska únia - European Union
Keywords hrubý domáci produkt - HDP - gross domestic product - GDP región NUTS 3 regionálna politika - regional policy regionálne rozdiely - regionálne disparity - regional disparities konvergencia - convergence divergencia Language English Country Czech Republic systematics 332 Public work category AFA No. of Archival Copy 22502 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (6) - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Nástroje regionálnej politiky a ich uplatňovanie v Slovenskej republike s dôrazom na úverovú politiku Par.title [Tools of regional policy and their application in SR with emphasis on bank-loan policy] Subtitle dizertačná práca Author info Pavol Križo; školiteľ: Ľubica Švantnerová Author Križo Pavol
Another authors Švantnerová Ľubica (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra verejnej ekonomiky , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2008. - 153 s. : grafy, schémy, tab. Note Súbežný názov v angl.. - Katedra verejnej ekonomiky Ekonomickej fakulty Univerzity Mateja Bela v Banskej Bystrici Keywords regionálna politika - regional policy regionálny rozvoj - regional development Headings Geogr. Slovensko Language Slovak Country Slovak Republic systematics 332.14 332.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 
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