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Title International marketing Author info Philip R. Cateora, John L.Graham Title Subtitle Translation : Medzinárodný marketing Author Cateora Philip R.
Co-authors Graham John L.
Issue data New York : McGraw-Hill , 2002. - xxv, 694 s. : grafy, ilustr., tab., 28 cm Issue 11. vyd. ISBN 0-07-112312-1 Note Bibliografické odkazy. Menný a vecný register. Keywords marketing medzinárodný marketing - international marketing export marketing nadnárodné spoločnosti - nadnárodné obchodné spoločnosti - nadnárodné korporácie - multinational companies - multinational corporations - multinational business enterprises - international business enterprises Language English Country United States of America systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 250405 Univerzita Mateja Bela Universal reading room In-Library Use Only Title International Marketing Author info Philip R. Cateora Author Cateora Philip R.
Issue data Irwin ; Homewood, IL , c1993. - xxiv, 776 s. : grafy, mapy, obr., tab., 24 cm Issue 8th ed. ISBN 0-256-10513-8, 0-256-12874-X (International ed.) Note Menný a vecný register. Keywords medzinárodný obchod - international trade vývoz - export - exports Language English Country United States of America systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 247308 Univerzita Mateja Bela Economic reading room In-Library Use Only