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Title Engaging customers using big data Subtitle how marketing analytics are transforming business Author info Arvind Sathi Author Sathi Arvind
Issue data New York : Palgrave Macmillan , 2014. - ix; 215 s., 24 cm Issue 1st ed. ISBN 978-1-137-38618-2 Note Bibliografické odkazy. Register Keywords marketing marketingová analýza - marketing analysis zákaznícke správanie internetový marketing - internet marketing customers' behavior Language English Country United States of America systematics 339.138 658.893 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 346211 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only
