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Title Marketing Payback Subtitle Is your marketing profitable? Author info Robert Shaw and David Merrick Author Shaw Robert
Co-authors Merrick David
Issue data Harlow : Pearson Education : Financial Times Prentice Hall , 2005. - xi, 511 s. : obr., 25 cm Issue 1. ed. ISBN 0-273-68884-7 Note Bibliografia s. [488] - 496. Register Keywords marketing prieskum trhu prognózovanie - prognózy - forecasting obchodovanie - trading Language English Country United States of America systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 256395 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only