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Title Destination marketing Subtitle essentials Author info Steven Pike Author Pike Steven
Issue data Abingdon ; New York : Routledge Taylor & Francis Group , 2016. - xx, 344 s. : obr., tab., 25 cm Issue 2nd ed. ISBN 978-1-138-91290-8 Note Bibliografické odkazy. Register Keywords cestovný ruch - turizmus - tourism marketing cestovného ruchu - tourism marketing marketing destinácií - destination marketing Language English Country Great Britian, United States of America systematics 338.48 338.48-4:339.138 338.48:659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 362986 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Destination marketing Subtitle an integrated marketing communication approach Author info Steven Pike Author Pike Steven
Issue data Oxford : Elsevier Butterworth-Heinemann , 2008. - 406 s. : il., mp., 25 cm Issue 1st ed. ISBN 978-0-7506-8649-5 Note Bibliogr. s. 371-396. Reg. Keywords marketing destinácií - destination marketing marketingové stratégie - marketing strategy Language English Country Great Britian systematics 338.48 339 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 328348 Univerzita Mateja Bela Department of tourism In-Library Use Only 339300 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Destination marketing organisations Author info Steven Pike Author Pike Steven
Issue data Amsterdam : Elsevier B.V. , 2004. - 240 s. : il., tab., 24 cm Issue 1st ed. Edition Advances in tourism research ISBN 0-08-044306-0 Note Bibliogr. s. [197]-219. Reg. Keywords marketing destinácií - destination marketing cestovný ruch - turizmus - tourism Language English Country Netherlands systematics 339 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 328458 Univerzita Mateja Bela Department of tourism In-Library Use Only
