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Publisher = "Univerzita sv Cyrila a Metoda v Trnave Fakulta masmediálnej komunikácie"
Title Marketing identity Subtitle new changes, new challenges conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021 Action Marketing identity 2021: new changes, new challenges . medzinárodná vedecká konferencia , Trnava , 09.11.2021 Issue data Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie , 2021. - 744 s. Issue 1. vyd. ISBN 978-80-572-0220-2 ISSN 1339-5726 Form. Descr. zborníky konferencií Language English Country Slovak Republic URL Link na plný text Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (4) - PUBLIKAČNÁ ČINNOSŤ 
book
Title Communication today Subtitle scientific journal of the Faculty of Mass Media Communication at the University Ss. Cyril and Methodius in Trnava Issue data Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie , 2021 ISSN 1338-130X Form. Descr. časopisy - journals Year, No. Vol. 12 no. 2 (2021) Language English Country Slovak Republic URL Link na zdrojový dokument Public work category GII Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References - PERIODIKÁ - Súborný záznam periodika (1) - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika ARTICLES 2021: Possibilities and limitations of communication of special purpose civic associations-the case of internal communication of a trade union active in a company influenced by the groundswell concept 
journal
Title Corporate environmental responsibility as a source of sustainable competitive advantage Author info Jana Hroncová Vicianová Author Hroncová Vicianová Jana 1985- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. S. 244-255. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 ; Marketing identity 2021: new changes, new challenges medzinárodná vedecká konferencia Keywords competitive advantages eko-inovácie - eco-innovations environmentálna zodpovednosť - environmental responsibility podniky - business enterprises environmental technologies Form. Descr. príspevky v zborníku - proceedings papers Language Slovak Country Slovak Republic Annotation Corporate environmental responsibility in business practice should focus mainly on limiting negative impacts on the environment, investing in environmental technologies and evaluating the environmental performance of the company. Within this context, it represents a constraint for many small and medium-sized enterprises, which represents an increased expenditure in its implementation, but on the other hand, it highlights the importance of ensuring sustainable management and, at the same time, brings economic effects in the form of increased efficiency and effectiveness of product production, growth in the competitiveness of the enterprise, employment, productivity and, ultimately, the financial performance of the enterprise, which can be considered as a source of sustainable competitive advantage. The article presents the results of its own research, analyses and evaluates the application of selected elements of environmental responsibility in small and medium-sized enterprises in Slovakia and identifies potential sources of competitive advantage for the enterprise. URL Link na plný text Public work category AFD No. of Archival Copy 51452 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
article
Title Recon codified legislation on the consultation of ordinary people and the average consumer in different contexts Author info Marek Švec, Andrea Olšovská Author Švec Marek 1984- (50%) UMBPR17 - Katedra občianskeho a pracovného práva
Co-authors Olšovská Andrea (50%)
Source document Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. S. 673-681. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 ; Marketing identity 2021: new changes, new challenges medzinárodná vedecká konferencia Keywords spotrebitelia - consumers marketingová komunikácia - communication in marketing - marketing communication osobnostné predpoklady Form. Descr. príspevky v zborníku - proceedings papers Language English Country Slovak Republic Annotation The legal construct of the view of the average person in legal relationshipsis based on the premise of differentiation of individual natural persons. Different subjective attributes and personality characteristics may affect the ability of a party of the legal relationship to perform later legal acts. This premise is more pronounced in the field of marketing communication and the conduct of business entities in the economic market at the moment, when we assume that their activities are aimed at arousing the interest of a natural person for their products and services in the position of a consumer. Achieving a firm belief in a particular characteristic of a particular product usually leads to the final step of purchasing that product. Even with this fact in mind, the concept of the average consumer was created in the past, a partial foreshadowing of which is the newly drafted provision of the recodified Civil Code in the form of a "presumption of common abilities". Therefore, in the presented scientific article, the authors deal with the connection of the new provision with the existing concept of the average consumer, while they complete the legal reasoning with the legal practice to the institute of the average consumer. The legal interpretation is complemented by an interdisciplinary excursion to another branch of law to confirm the legal arguments presented. URL Link na konferenciu Public work category AFD No. of Archival Copy 51279 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Zero-waste, package-free stores and consumer behavior of Z-generation Author info Martina Minárová ...[et al.] Author Minárová Martina 1973- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Poliačiková Eva 1960- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Musová Zdenka 1971- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Gundová Petra 1986- (25%)
Source document Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. Pp. 458-469. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 ; Marketing identity 2021: new changes, new challenges medzinárodná vedecká konferencia Keywords cirkulárna ekonomika - circular economics - circular economy spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour odpad - waste products obalové odpady generácia Z - generation Z Form. Descr. príspevky v zborníku - proceedings papers Language English Country Slovak Republic Public work category AFD No. of Archival Copy 51271 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Selected aspects of eco-design implementation in companies in Slovakia Author info Zdenka Musová, Eva Poliačiková, Martina Minárová Author Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Poliačiková Eva 1960- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Minárová Martina 1973- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. Pp. 470-478. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 ; Marketing identity 2021: new changes, new challenges medzinárodná vedecká konferencia Keywords cirkulárna ekonomika - circular economics - circular economy ekológia - ecology dizajn - design životné prostredie - environment globálna zodpovednosť Form. Descr. príspevky v zborníku - proceedings papers Language English Country Slovak Republic Public work category AFD No. of Archival Copy 51272 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Possibilities and limitations of communication of special purpose civic associations - the case of internal communication of a trade union active in a company influenced by the groundswell concept Author info Marek Švec, Adam Madleňák ... [et al.] Author Švec Marek 1984- (33%) UMBPR17 - Katedra občianskeho a pracovného práva
Co-authors Madleňák Adam (33%)
Bezáková Zuzana (33%)
Horecký Jan (1%)
Source document Communication today : scientific journal of the Faculty of Mass Media Communication at the University Ss. Cyril and Methodius in Trnava. Vol. 12, no. 2 (2021), pp. 32-45. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021 Keywords odborové organizácie - trade unions interná komunikácia - internal communication integrovaná marketingová komunikácia - integrated marketing communication identita - identity informácie - information Form. Descr. články - journal articles Language English Country Slovak Republic Annotation Based on their experience, the authors analyze the above-described trend, define possible legal and social restrictions, and outline possible solutions while respecting the nature of the special purpose civic association. The paper is unique as it is the only paper which offers an insight into a conservative and (still) inaccessible (for non-members) environment of internal communication of trade unions (communication with members and potential members) based on the objective interdisciplinary research combining legal science and marketing communication. The objective of the paper is not to present an exhaustive overview of the issue, but to present new possibilities for the research in areas (where marketing plays an important role) that have so far gone unnoticed by marketing communication researchers. URL Link na plný text Public work category ADN No. of Archival Copy 51104 Repercussion category ZAUŠKOVÁ, Anna - KUSÁ, Alena - KUBOVICS, Michal - SCEPKOVÁ, Simona - URMINOVÁ, Marianna. Current state and prediction of the future of digitization as a part of industry 4.0. In Serbian journal of management. ISSN 1452-4864, 2022, vol. 17, no. 1, pp. 111-123.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika article
Title Megatrends and media Subtitle on the edge Action Megatrends and media : on the edge . medzinárodná vedecká konferencia , [online] , 22.04.2020 Issue data Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie , 2020. - 635 p. s. Issue 1. vyd. ISBN 978-80-572-0062-8 ISSN 2729-7403 Form. Descr. zborníky konferencií Language English Country Slovak Republic URL Link na konferenciu Public work category FAI Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (1) - PUBLIKAČNÁ ČINNOSŤ book
Title Communication today Subtitle scientific journal of the Faculty of Mass Media Communication at the University Ss. Cyril and Methodius in Trnava Issue data Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie , 2020 ISSN 1338-130X Form. Descr. časopisy - journals Year, No. Vol. 11 no. 1 (2020) Language English Country Slovak Republic URL Link na zdrojový dokument Public work category GII Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References - PERIODIKÁ - Súborný záznam periodika (1) - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika ARTICLES 2020: Trust building and fake news on social media from the perspective of university students from four Visegrad countries journal
Title Morality, the needs of society and media Author info Janka Kyseľová Author Kyseľová Janka 1971- (100%) UMBPF13 - Katedra etickej a občianskej výchovy
Source document Megatrends and media : on the edge. Pp. 206-215. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2020 ; Megatrends and media : on the edge medzinárodná vedecká konferencia Keywords morálka - morality definície - definitions vzdelávanie - education médiá - media needs spoločnosť - society Form. Descr. príspevky v zborníku - proceedings papers Language English Country Slovak Republic Annotation Príspevok sa zaoberá morálkou spoločnosti, rieši potreby spoločností vo vzťahu k médiám URL Link na plný text Public work category AFD No. of Archival Copy 48305 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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