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Title Image a firemní identita Author info Jitka Vysekalová, Jiří Mikeš, Jan Binar Author Vysekalová Jitka
Co-authors Mikeš Jiří
Binar Jan
Issue data Praha : Grada Publishing , 2020. - 223 s. : fotogr., il., tab., 25 cm Issue 2., aktualiz. a rozš. vyd. Edition Expert ISBN 978-80-271-2841-9 Note Bibliografia s. 213-219. Bibliografické odkazy. Register Keywords podniková identita podnikový imidž - imidž organizácie - corporate image firmy - firms corporate identity companies Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 005.336 005.336.6 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 376151 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Reklama Subtitle jak dělat reklamu Author info Jitka Vysekalová, Jiří Mareš Author Vysekalová Jitka
Co-authors Mareš Jiří
Issue data Praha : GRADA Publishing , 2018. - 232 s. : il., tab., 24 cm Issue 4., aktualiz. a dopl. vyd. Edition Marketing ISBN 978-80-247-5865-7 Note Bibliografia s. 225-227. Bibliografické odkazy. Register Keywords reklama reklamné stratégie - advertising strategy marketingová komunikácia - communication in marketing - marketing communication reklamné kampane reklama a propagácia - advertising and promotion advertising campaigns Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 659.1 659.113 658.8:316.77 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 375677 Univerzita Mateja Bela Economic reading room In-Library Use Only 375678 Univerzita Mateja Bela Department of absent lending Title Emoce v marketingu Subtitle jak oslovit srdce zákazníka Author info Jitka Vysekalová a kolektiv Author Vysekalová Jitka
Issue data Praha : Grada , 2014. - 289 s. : gr., obr., tab., 25 cm Issue 1. vyd. Edition Expert ISBN 978-80-247-4843-6 Note Bibliografické odkazy Keywords marketing emócie - emotions zákazníci - customers Language Czech Country Czech Republic systematics 339.138 159.942 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 1, at library only 3 
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Call number Location Sublocation Umiestnenie Info 345036 Univerzita Mateja Bela Universal reading room In-Library Use Only 345037 Univerzita Mateja Bela Economic reading room In-Library Use Only 345038 Univerzita Mateja Bela Department of absent lending 368302 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Psychologie reklamy Author info Jitka Vysekalová a kolektiv Author Vysekalová Jitka
Issue data Praha : Grada Publishing , 2012. - 328 s. : gr., il., tab., 25 cm Issue 4., rozš. a aktual. vyd. Edition Expert ISBN 978-80-247-4005-8 Note Bibliografia s. 311-316. Register Keywords psychológia reklamy - psychology of advertising účinnosť reklamy neuromarketing effeciency of advertising campaign Language Czech Country Czech Republic systematics 659.1:159.9 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 2, at library only 3 
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Call number Location Sublocation Umiestnenie Info 333976 Univerzita Mateja Bela Universal reading room In-Library Use Only 333977 Univerzita Mateja Bela Economic reading room In-Library Use Only 333978 Univerzita Mateja Bela Department of absent lending 333979 Univerzita Mateja Bela Department of absent lending 368981 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only Title Chování zákazníka Subtitle jak odkrýt tajemství "černé skříňky" Author info Jitka Vysekalová a kolektiv Author Vysekalová Jitka
Issue data Praha : Grada , 2011. - 356 s. : gr., obr., tab., 25 cm Issue 1. vyd. Edition Expert ISBN 978-80-247-3528-3 Note Bibliografia s. 343-353. Register Keywords spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour spotrebitelia - consumers marketingová komunikácia - communication in marketing - marketing communication marketing Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 366.1 366-051 658.8 658.8:316.77 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 363483 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 373796 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only Title Reklama Subtitle jak dělat reklamu Author info Jitka Vysekalová, Jiří Mareš Author Vysekalová Jitka
Co-authors Mareš Jiří
Issue data Praha : GRADA Publishing , 2010. - 208 s. : il., tab., 24 cm Issue 3., aktualiz. a dopl. vyd. Edition Marketing ISBN 978-80-247-3492-7 Note Bibliografia s. 202-203. Register Keywords reklama reklamné kampane reklama a propagácia - advertising and promotion advertising campaigns Language Czech Country Czech Republic systematics 659.144 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 368295 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Image a firemní identita Author info [Jitka Vysekalová, Jiří Mikeš] Author Vysekalová Jitka
Co-authors Mikeš Jiří
Issue data Praha : GRADA Publishing , 2009. - 190 s. : il. Issue 1. vyd. Edition Expert ISBN 978-80-247-2790-5 Note Bibliografia s. 183-187. Register Keywords podniková identita corporate identity podnikový imidž - imidž organizácie - corporate image prípadové štúdie - case studies Language Czech Country Czech Republic systematics 005.336 005.336.6 (078.7) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 309296 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 310144 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Reklama Subtitle jak dělat reklamu Author info Jitka Vysekalová, Jiří Mareš Author Vysekalová Jitka
Co-authors Mareš Jiří
Issue data Praha : GRADA Publishing , 2003. - 122 s., 21 cm Issue 1. vyd. Edition Poradce pro praxi ISBN 80-247-0557-5 Note Bibliografia s. 117 - 118. Register Keywords reklama reklamné kampane Language Czech Country Czech Republic systematics 659.144 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 2, at library only 1 
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Call number Location Sublocation Umiestnenie Info 24245 Univerzita Mateja Bela Economic reading room In-Library Use Only 246107 Univerzita Mateja Bela Department of absent lending – deposit. Available in 2 days. 270366 Univerzita Mateja Bela Department of absent lending Title Psychologie reklamy Author info Jitka Vysekalová, Růžena Komárková Author Vysekalová Jitka
Another authors Komárková Růžena (Author)
Issue data Praha : GRADA Publishing , 2002. - 264 s. : grafy, ilustr., obr., 23 cm Issue 2. rozš. a aktual. vyd. ISBN 80-247-0402-1 Keywords psychológia reklamy - psychology of advertising Language Czech Country Czech Republic systematics 659.19 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 26390 Univerzita Mateja Bela Economic reading room In-Library Use Only 387966 Univerzita Mateja Bela Department of absent lending Title Psychologie reklamy Subtitle účinnost reklamy, erotické prvky, motiv strachu, působení barev Author info Jitka Vysekalová, Růžena Komárková Author Vysekalová Jitka
Co-authors Komárková Růžena
Issue data Praha : Grada Publishing , 2001. - 228 s. : obr., tab., 23 cm Issue 1. vyd. Edition Expert ISBN 80-247-9067-X Note Bibliografia Keywords psychológia reklamy - psychology of advertising reklama a propagácia - advertising and promotion Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 659.1:159.9 159.98 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 7, currently available 5, at library only 2 
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Call number Location Sublocation Umiestnenie Info 21073 Univerzita Mateja Bela Economic reading room In-Library Use Only 238094 Univerzita Mateja Bela Department of absent lending – deposit. Available in 2 days. 243499 Univerzita Mateja Bela Department of psychology In-Library Use Only 387575 Univerzita Mateja Bela Department of absent lending 387598 Univerzita Mateja Bela Department of absent lending 387599 Univerzita Mateja Bela Department of absent lending 388192 Univerzita Mateja Bela Department of absent lending
