Search results
Title Biznis marketing Subtitle [individualizovaný marketingový prístup k biznis zákazníkom] Author info Milan Oreský Author Oreský Milan
Issue data Bratislava : Grada Slovakia, s.r.o. , 2023. - 269 s. : il., tab., 24 cm Issue 1. vyd. ISBN 978-80-8090-682-5 Note Bibliografia Keywords podnikanie - business - entrepreneurship marketing marketingový manažment - marketing management zákazníci - customers strategický marketing - strategic marketing Form. Descr. učebnice vysokých škôl - textbooks (higher) Language Slovak Country Slovak Republic systematics 658.114 339.138 658.8 658.8:005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 391696 Univerzita Mateja Bela Economic reading room In-Library Use Only 391697 Univerzita Mateja Bela Department of absent lending nedostupný 
Title Manažérstvo vzťahov so zákazníkmi ako integrálna súčasť systémov manažérstva kvality Author info Lucia Bartková Author Bartková Lucia 1983-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela v Banskej Bystrici, Ekonomická fakulta , 2017. - 147 s. : gr., obr., sch., tab., 21 cm Issue 1. vyd. Edition Ekonomická fakulta ISBN 978-80-557-1878-1 Note Bibliografia Keywords manažment - management manažérstvo kvality - manažment kvality - quality management zákazníci - customers manažment vzťahov - riadenie vzťahov - relationship management Form. Descr. vysokoškolské skriptá - college textbooks Language Slovak Country Slovak Republic systematics 005 005.6 658.89-055.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 10, currently available 8, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 382543 Univerzita Mateja Bela Economic reading room In-Library Use Only 382544 Univerzita Mateja Bela Department of absent lending vypož. (until 17.06.2024) 382545 Univerzita Mateja Bela Department of absent lending 382546 Univerzita Mateja Bela Department of absent lending 382547 Univerzita Mateja Bela Department of absent lending 382548 Univerzita Mateja Bela Department of absent lending 382549 Univerzita Mateja Bela Department of absent lending 382550 Univerzita Mateja Bela Department of absent lending 382551 Univerzita Mateja Bela Department of absent lending 382552 Univerzita Mateja Bela Department of absent lending Title Emoce v marketingu Subtitle jak oslovit srdce zákazníka Author info Jitka Vysekalová a kolektiv Author Vysekalová Jitka
Issue data Praha : Grada , 2014. - 289 s. : gr., obr., tab., 25 cm Issue 1. vyd. Edition Expert ISBN 978-80-247-4843-6 Note Bibliografické odkazy Keywords marketing emócie - emotions zákazníci - customers Language Czech Country Czech Republic systematics 339.138 159.942 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 1, at library only 3 
book
Call number Location Sublocation Umiestnenie Info 345036 Univerzita Mateja Bela Universal reading room In-Library Use Only 345037 Univerzita Mateja Bela Economic reading room In-Library Use Only 345038 Univerzita Mateja Bela Department of absent lending 368302 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Business to business marketing Author info Ross Brennan, Louise Canning, Raymond McDowell Author Brennan Ross
Co-authors Canning Louise
McDowell Raymond
Issue data London : SAGE Publications , 2014. - xx; 385 s., 23 cm Issue 3rd ed. ISBN 978-1-4462-7373-9 Note Bibliografia s. 355-373. Register Keywords marketing obchod - commerce - trade zákazníci - customers spotrebitelia - consumers podnikanie - business - entrepreneurship Language English Country Great Britian systematics 339.138 658.893 658.891 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 345919 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 346148 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Základní bankovní služby a asymetrie informací z hlediska spotřebitele Author info Ivan Soukal, Jan Draessler Author Soukal Ivan
Co-authors Draessler Jan
Issue data Praha : Grada , 2014. - 158 s. : gr., obr., tab., 21 cm Issue 1. vyd. ISBN 978-80-247-5465-9 Note Bibliografia s. 149-155. Bibliografické odkazy. Register Keywords bankové služby informačná asymetria spotrebitelia - consumers bank services information asymmetries zákazníci - customers Language Czech Country Czech Republic systematics 336 336.7 336.717 330.101 366.6 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 350439 Univerzita Mateja Bela Economic reading room In-Library Use Only 350440 Univerzita Mateja Bela Department of absent lending Title Consumer behaviour Author info Jim Blythe Author Blythe Jim
Issue data London : SAGE Publications , 2013. - xx; 450 s. : obr., 27 cm Issue 2nd ed. ISBN 978-1-4462-6645-8 Note Bibliografické odkazy. Register Keywords zákaznícke správanie marketing zákazníci - customers spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour spotrebitelia - consumers Language English Country Great Britian systematics 339.138 658.893 658.891 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 345920 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 346149 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Rozumíte svým zákazníkům? Author info Jan Bloudek ... [et al.] Author Bloudek Jan
Issue data Praha : Management Press , 2013 : TC Business School. - 211 s. : il., tab., 21 cm Issue 1. vyd. Edition Action Learning - praktický management , sv. 2 ISBN 978-80-7261-258-1 Note Bibliografia s. 207-209. Bibliografické odkazy Keywords marketing zákazníci - customers príručky handbooks Language Czech Country Czech Republic systematics 658.8 658.818 (035) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 368982 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only Title Medonosný marketing Subtitle přitáhněte zákazníky - návody, rady a tipy pro vytvoření skutečně efektivního marketingového systému pro vaši firmu Author info Vladimír Kuchař Author Kuchař Vladimír
Issue data Brno : BizBooks , 2012. - 176 s. : il., port., 23 cm Issue 1. vyd. ISBN 978-80-265-0024-7 Note Register Keywords marketingový manažment - marketing management riadenie vzťahov so zákazníkmi - customer relationship management - CRM zákazníci - customers Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.8:005 005.346 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 373792 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only Title Relationship marketing Subtitle a consumer experience approach Author info Steve Baron, Tony Conway, Gary Warnaby Author Baron Steve
Co-authors Conway Tony
Warnaby Gary
Issue data London : SAGE Publications , 2010. - ilustr., 25 cm Issue 1st ed. Edition Advanced marketing series ISBN 978-1-4129-3121-2 Note Bibliografické odkazy. Register Keywords vzťahový marketing - marketing vzťahov - relationship marketing zákazníci - customers spotrebitelia - consumers Language English Country Great Britian systematics 339.138 658.893 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 341549 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Microeconomics Subtitle principles and analysis Author info Frank A. Cowell Author Cowell Frank A.
Issue data Oxford : Oxford University Press , 2006. - xxviii; 637 s. : gr., 25 cm Issue 1st ed. ISBN 978-0-19-926777-4 Note Register Keywords mikroekonomika - microeconomics firmy - firms zákazníci - customers mikroekonómia - microeconomics spotrebitelia - consumers Language English Country Great Britian systematics 330.101.542 347.715 658.89 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 337928 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only
