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Title The competitive advantage of enterprises from the customer perspective Author info Vanda Maráková ... [et al.] Author Maráková Vanda 1976- (60%) UMBEF01 - Katedra cestovného ruchu
Co-authors Wolak-Tuzimek Anna (10%)
Lament Marzanna (10%)
Dzúriková Lenka 1993- (20%) UMBEF01 - Katedra cestovného ruchu
Source document E+M Ekonomie a Management. Roč. 26, č. 3 (2023), s. 158-175. - Liberec : Technická univerzita v Liberci, 2023 Keywords konkurencieschopnosť - competitiveness konkurenčné výhody - konkurenčná výhoda - competitive advantages podniky - business enterprises zákazníci - customers faktorová analýza Form. Descr. články - journal articles Language English Country Czech Republic Annotation The ability to achieve and maintain a competitive advantage in the long term is one of the most valuable abilities of a company in the modern economy. Companies strive to achieve a competitive advantage in order to be recognised by customers, which is expected to lead to increased revenues and profits. It is important to choose factors serving to achieve a competitive advantage. More desirable are factors that are difficult to copy by competitors and adapted to the opinions and needs of consumers. The aim of the article is to identify the sources of competitive advantage of enterprises in the opinion of consumers from Slovakia and Poland. The article analyses the literature on the subject and uses the methods of descriptive statistics and exploratory factor analysis (EFA). The analysis of the results is based on surveys conducted on a group of consumers from Slovakia and Poland using statistical software. A questionnaire assesses the importance of competitive factors utilised by companies. The obtained results confirm that quality is an important source of competitive advantage and country is a variable differentiating the selection of sources of competitive advantage. The research contributes to the ongoing scientific discussion, more specifically taking into account the consumer focus. To summarise, gaining a competitive advantage is a complex task influenced by a number of factors. To a large extent, they are related to the capacity for innovation, to the resources possessed, including human capital, and to the ability to respond to market needs and the use of marketing tools. The research contributes to the development of theories in the field of enterprise competitiveness, and its results can serve as recommendations for enterprise managers to identify the key sources of enterprises’ competitive advantage URL Link na plný text Public work category ADM No. of Archival Copy 53453 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
article
Title Bridging the gap between the country and the factors of competitiveness of enterprises Author info Vanda Maráková ... [et al.] Author Maráková Vanda 1976- (80%) UMBEF01 - Katedra cestovného ruchu
Co-authors Wolak-Tuzimek Anna (7%)
Lament Marzanna (7%)
Tučková Zuzana (6%)
Source document Journal of Competitiveness : scientific journal from the field of management and economics. Roč. 15, č. 4 (2023), s. 214-232. - Zlín : Univerzita Tomáše Bati ve Zlíně, 2023 Keywords konkurencieschopnosť - competitiveness podniky - business enterprises zákazníci - customers správanie sa zákazníkov Form. Descr. články - journal articles Language English Country Czech Republic Annotation Enterprises desiring to be competitive have to continuously improve and react to the current trends. It isimportant, therefore, to know consumers’ opinions and needs to remain competitive, especially as consumers’ behaviour arises from a range of factors and conditions, both macro and microeconomic. Revenue and the prices of consumer goods, undoubtedly the key determinants that have a direct impact on consumer conduct, decide the market demand, and supply determines the real framework of consumption. Geographical, natural, civilisational, and cultural conditions are among the factors affecting consumers’ decisions, influencing consumers’ cultural preferences on the one hand and having an impact on consumer behaviour, on the other hand. This paper identifies the factors of enterprise competitiveness in the opinions of Czech, Slovak and Polish consumers. Specialist literature is reviewed, and descriptive statistical methods and exploratory factor analysis (EFA) are applied. The results are analysed on the basis of a survey of a consumer group using STATISTICA 13.0 software. The survey questionnaire relates to an assessment of significance of competitiveness factors used by enterprises. The research carried out can influence the development of theories of business competitiveness, and the results obtained can provide guidance to managers on the selection of key factors of enterprise competitiveness. URL Link na plný text Public work category ADC No. of Archival Copy 53851 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika article
Title Customer relationship management in hotel practice in Slovakia Author info Alica Albertová, Ľubica Šebová Author Albertová Alica 1995- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Šebová Ľubica 1978- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Scientia Iuventa 2021 : book of extended abstracts from the international scientific conference of doctoral students and young scientists. Pp. 8-10. - Banská Bystrica : Občianske združenie Ekonómia, 2021 / Cisková Petra 1994- ; Dobrotová Lucia 1987- ; Smutný Filip 1995- ; Scientia Iuventa 2021 international scientific conference of doctoral students and young scientists Keywords cestovný ruch - turizmus - tourism adaptívny manažment - adaptive management zákazníci - customers riadenie vzťahov so zákazníkmi - customer relationship management - CRM hotely - hotels Headings Geogr. Slovensko Form. Descr. abstrakty - abstracts Language English Country Slovak Republic URL Link na zdrojový dokument Public work category AFH No. of Archival Copy 50289 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title The (dis)satisfaction of customers with Slovak state railways company services: a challenge for management of changes? Par.title (Ne)spokojnosť zákazníkov so službami slovenských štátnych železníc: výzva pre riadenie zmien? Author info Boris Karas, Jana Marasová, Marián Šuplata Author Karas Boris (34%)
Co-authors Marasová Jana 1959- (33%) UMBEF02 - Katedra ekonómie
Šuplata Marian 1976- (33%) UMBEF02 - Katedra ekonómie
Source document Analýza príčin bankrotu malých a stredných podnikov na Slovensku : zborník vedeckých príspevkov z riešenia projektu VEGA č. 1/0468/18. S. 185-199. - Banská Bystrica : Ekonomická fakulta Univerzity Mateja Bela, 2021 / Ďaďo Jaroslav 1954- ; Hvolková Lenka 1986- ; Ďaďo Jaroslav 1954- ; Elexa Ľuboš 1980- ; Knapková Miroslava 1978- ; Malá Denisa 1976- ; Musová Zdenka 1971- ; Šuplata Marian 1976- ; Táborecká Petrovičová Janka 1979- ; Vinczeová Miroslava 1971- Keywords manažment - management zákazníci - customers železnice - railroads - railways Headings Geogr. Slovensko Form. Descr. príspevky v zborníku - proceedings papers Language English Country Slovak Republic Public work category AED No. of Archival Copy 49619 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
document on cd/dvd
Title McDonald, M., Newman, M.: 100 Practical Ways to Improve Customer Experience Par.title Sto praktických spôsobov ako zlepšiť zákaznícku skúsenosť Author info Alica Albertová Author Albertová Alica 1995- (100%) UMBEF01 - Katedra cestovného ruchu
Source document Ekonomická revue cestovného ruchu : recenzovaný vedecký časopis Ekonomickej fakulty Univerzity Mateja Bela v Banskej Bystrici. Roč. 53, č. 1 (2020), s. 59-61. - Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta, 2020 Review document 100 Practical Ways to Improve Customer Experience / M. McDonald, M. Newman : Kogan Page. - London, 2018 Keywords podniky - business enterprises vzťahy so zákazníkmi - customer relations efektívne riadenie zákazníci - customers Form. Descr. recenzie - reviews Language Slovak Country Slovak Republic Public work category EDI No. of Archival Copy 47941 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
unrecognised
Title Social networking robot and its potential impact on society Author info Anton Lisnik, Jana Janičková Author Lisnik Anton (50%)
Co-authors Janičková Jana 1977- (50%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Podniková revue : vedecký časopis Podnikovohospodárskej fakulty Ekonomickej univerzity v Bratislave so sídlom v Košiciach. Roč. 18, č. 42 (2019), s. 28-34. - Košice : Ekonomická univerzita, Podnikovohospodárska fakulta, 2019 Keywords sociálne siete - social networks roboty - robots využívanie zákazníci - customers komunikácia - communication Form. Descr. články - journal articles Language English Country Slovak Republic Annotation Possible impact on the economic behavior of group members and their impact on society. URL Link na zdrojový dokument Public work category ADF No. of Archival Copy 48517 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Using the concept of SoLoMo marketing in digital environment to increase brand awareness and communication with customers Author info Pavol Križo, Karol Čarnogurský, Mária Sirotiaková Author Križo Pavol (35%)
Co-authors Čarnogurský Karol (35%)
Sirotiaková Mária 1960- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 551-561. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018 Keywords zákazníci - customers digitálny marketing - digital marketing Facebook mobile online marketing digital environment Language English Country Slovak Republic systematics 005 Annotation © 2018, Springer Nature Switzerland AG. In today’s digital age, businesses are doing a lot of their activities online. The internet always brings new possibilities in every area and the area of integrated marketing communication is one of the most developing fields. An important role is played by social media with links to user geolocation and mobile devices, i.e. mobile marketing. These marketing techniques are based on attracting attention to the brand, product, or particular business. The aim of this paper is to examine and point out the effect of ads on Facebook’s social network using mobile marketing tools. The data were obtained with the conducted survey and the internal documents of the selected company. The results confirmed the premise that using the latest marketing communications in the digital environment greatly increases brand awareness and geolocation. The target is therefore to create user-friendly content and get its attention. Such a way of integrated marketing commun Public work category AFD No. of Archival Copy 43437 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Vnímanie značky prostredníctvom vnímania personálu zákazníkom Author info Eva Poliačiková Author Poliačiková Eva 1960- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document In Store Slovakia : odborný časopis pre výrobu a maloobchod. Roč. 16, č. 3 (2018), s. 22-23. - Bratislava : Nautilus DJ, 2018 Keywords značka produktov spotrebiteľské vnímanie - consumer perception personál zákazníci - customers Language Slovak Country Slovak Republic systematics 339.3 Public work category BDF No. of Archival Copy 42695 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika unrecognised
Title Predpoklady úspechu ponuky zeleného produktu na Slovensku Author info Malá Denisa, Sedliačiková Mariana Author Malá Denisa 1976- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Sedliačiková Mariana (50%)
Source document In Store Slovakia : odborný časopis pre výrobu a maloobchod. Roč. 16, č. 4 (2018), s. 18-19. - Bratislava : Nautilus DJ, 2018 Keywords zelené produkty - green products zákazníci - customers životné prostredie - environment produktové inovácie - product innovations Language Slovak Country Slovak Republic systematics 33 Public work category BDF No. of Archival Copy 42715 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika unrecognised
Title Effect of Customer Orientation on Business Performance - Case of Slovakia Author info Simona Budinská, Janka Táborecká-Petrovičová Author Budinská Simona 1992- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Táborecká Petrovičová Janka 1979- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document INPROFORUM 2018 : innovations, enterprises, regions and management : proceedings of the 12th international scientific conference INPROFORUM 2017, České Budějovice, November 1-2, 2018. Pp. 112-117. - České Budějovice : University of South Bohemia in České Budějovice, 2018 / Dušek Jiří ; Soukupová Nikola ; INPROFORUM 2018 medzinárodná vedecká konferencia Keywords zákazníci - customers výkonnosť podniku - podniková výkonnosť - industrial productivity - business performance ekonomické ukazovatele - ekonomické indikátory - economic indicators trhová ekonomika - trhové hospodárstvo - market economy podnikový manažment - manažment podniku - industrial management Form. Descr. príspevky v zborníku - proceedings papers Language English Country Czech Republic Public work category AFC No. of Archival Copy 47074 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised