Search results
Title Marketing finančných služieb Author info Zdenka Musová Author Musová Zdenka 1971-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela v Banskej Bystrici, Ekonomická fakulta , 2019. - 108 s. : gr., tab., CD-ROM Issue 1. vyd. ISBN 978-80-557-1669-5 Type of el. source Elektronické dokumenty (listy, články, monografie) Keywords financie - finance marketing finančné služby - financial services - financial service industry spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour marketingový mix - marketing mix Form. Descr. vysokoškolské skriptá - college textbooks, elektronické zdroje - electronic resources Language Slovak Country Slovak Republic systematics 336.717 339 339.138 URL Plný text dostupný vo Virtuálnej študovni UMB Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
document on cd/dvd
Call number Location Sublocation Umiestnenie Info 375221 Univerzita Mateja Bela Economic reading room In-Library Use Only 375222 Univerzita Mateja Bela Department of absent lending Title Place marketing Author info Anna Vaňová, Katarína Vitálišová, Kamila Borseková Author Vaňová Anna 1965-
Co-authors Vitálišová Katarína 1985-
Borseková Kamila 1984- (33%)
Issue data Banská Bystrica : Publishing house of the Matej Bel University in Banská Bystrica - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 94 s. : obr. , tab., 25 cm ISBN 978-80-557-1312-0 Note Jazyková mutácia: Marketing územia. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2017. ISBN 978-80-557-1296-3. - Bibliografické odkazy Keywords marketing územia - territory marketing marketingový mix - marketing mix strategický marketing - strategic marketing vysokoškolské skriptá marketing miesta - place marketing university textbooks Language English Country Slovak Republic systematics 332.146 658.8:005.21 (075.8) URL Plný text dostupný vo Virtuálnej študovni UMB Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 34, currently available 33, at library only 1 
unrecognised
Call number Location Sublocation Umiestnenie Info 363684 Univerzita Mateja Bela Economic reading room In-Library Use Only 363685 Univerzita Mateja Bela Department of absent lending 363686 Univerzita Mateja Bela Department of absent lending 363687 Univerzita Mateja Bela Department of absent lending 363688 Univerzita Mateja Bela Department of absent lending 363689 Univerzita Mateja Bela Department of absent lending 363690 Univerzita Mateja Bela Department of absent lending 363691 Univerzita Mateja Bela Department of absent lending 363692 Univerzita Mateja Bela Department of absent lending 363693 Univerzita Mateja Bela Department of absent lending 363694 Univerzita Mateja Bela Department of absent lending 363695 Univerzita Mateja Bela Department of absent lending 363696 Univerzita Mateja Bela Department of absent lending 363697 Univerzita Mateja Bela Department of absent lending 363698 Univerzita Mateja Bela Department of absent lending 363699 Univerzita Mateja Bela Department of absent lending 363700 Univerzita Mateja Bela Department of absent lending 363701 Univerzita Mateja Bela Department of absent lending 363702 Univerzita Mateja Bela Department of absent lending 363703 Univerzita Mateja Bela Department of absent lending 363704 Univerzita Mateja Bela Department of absent lending 363705 Univerzita Mateja Bela Department of absent lending 363706 Univerzita Mateja Bela Department of absent lending 363707 Univerzita Mateja Bela Department of absent lending 363708 Univerzita Mateja Bela Department of absent lending 363709 Univerzita Mateja Bela Department of absent lending 363710 Univerzita Mateja Bela Department of absent lending 363711 Univerzita Mateja Bela Department of absent lending 363712 Univerzita Mateja Bela Department of absent lending 363713 Univerzita Mateja Bela Department of absent lending 363714 Univerzita Mateja Bela Department of absent lending 363715 Univerzita Mateja Bela Department of absent lending 363716 Univerzita Mateja Bela Department of absent lending 363717 Univerzita Mateja Bela Department of absent lending Title Marketing územia Author info Anna Vaňová, Katarína Vitálišová, Kamila Borseková Author Vaňová Anna 1965-
Co-authors Vitálišová Katarína 1985-
Another authors Borseková Kamila 1984- (Author)
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 96 s. : obr., tab., 25 cm ISBN 978-80-557-1296-3 Note Jazyková mutácia: Place marketing. Banská Bystrica : Publishing house of the Matej Bel University in Banská Bystrica - Belianum, 2017. ISBN 978-80-557-1312-0. - Bibliografické odkazy Keywords marketing územia - territory marketing marketingový mix - marketing mix strategický marketing - strategic marketing vysokoškolské skriptá marketing miesta - place marketing university textbooks Language Slovak Country Slovak Republic systematics 332.146 658.8:005.21 (075.8) URL Plný text dostupný vo Virtuálnej študovni UMB Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 34, currently available 32, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 363752 Univerzita Mateja Bela Economic reading room In-Library Use Only 363753 Univerzita Mateja Bela Department of absent lending vypož. (until 12.07.2024) 363754 Univerzita Mateja Bela Department of absent lending 363755 Univerzita Mateja Bela Department of absent lending 363756 Univerzita Mateja Bela Department of absent lending 363757 Univerzita Mateja Bela Department of absent lending 363758 Univerzita Mateja Bela Department of absent lending 363759 Univerzita Mateja Bela Department of absent lending 363760 Univerzita Mateja Bela Department of absent lending 363761 Univerzita Mateja Bela Department of absent lending 363762 Univerzita Mateja Bela Department of absent lending 363763 Univerzita Mateja Bela Department of absent lending 363764 Univerzita Mateja Bela Department of absent lending 363765 Univerzita Mateja Bela Department of absent lending 363766 Univerzita Mateja Bela Department of absent lending 363767 Univerzita Mateja Bela Department of absent lending 363768 Univerzita Mateja Bela Department of absent lending 363769 Univerzita Mateja Bela Department of absent lending 363770 Univerzita Mateja Bela Department of absent lending 363771 Univerzita Mateja Bela Department of absent lending 363772 Univerzita Mateja Bela Department of absent lending 363773 Univerzita Mateja Bela Department of absent lending 363774 Univerzita Mateja Bela Department of absent lending 363775 Univerzita Mateja Bela Department of absent lending 363776 Univerzita Mateja Bela Department of absent lending 363777 Univerzita Mateja Bela Department of absent lending 363778 Univerzita Mateja Bela Department of absent lending 363779 Univerzita Mateja Bela Department of absent lending 363780 Univerzita Mateja Bela Department of absent lending 363781 Univerzita Mateja Bela Department of absent lending 363782 Univerzita Mateja Bela Department of absent lending 363783 Univerzita Mateja Bela Department of absent lending 363784 Univerzita Mateja Bela Department of absent lending 363785 Univerzita Mateja Bela Department of absent lending Title Marketing - vybrané kapitoly Author info Eva Poliačiková Author Poliačiková Eva 1960-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2017. - 141 s. : obr., tab., 25 cm Edition Ekonomická fakulta ISBN 978-80-557-1231-4 Note Variantný názov z tiráže. - Bibliografia s. 138-141 Additional Variant Titles Marketing - vybrané problémy Keywords marketing marketingový mix - marketing mix vysokoškolské skriptá university textbooks Language Slovak Country Slovak Republic systematics 658.8 339.138 (075.8) URL Plný text dostupný vo Virtuálnej študovni UMB Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 11, currently available 3, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 362285 Univerzita Mateja Bela Economic reading room In-Library Use Only 362286 Univerzita Mateja Bela Department of absent lending vypož. (until 28.06.2024) 362287 Univerzita Mateja Bela Department of absent lending vypož. (until 08.07.2024) 362288 Univerzita Mateja Bela Department of absent lending 362289 Univerzita Mateja Bela Department of absent lending vypož. (until 11.06.2024) 362290 Univerzita Mateja Bela Department of absent lending vypož. (until 14.06.2024) 362291 Univerzita Mateja Bela Department of absent lending vypož. (until 07.06.2024) 362292 Univerzita Mateja Bela Department of absent lending 362293 Univerzita Mateja Bela Department of absent lending vypož. (until *15.04.2024) 362294 Univerzita Mateja Bela Department of absent lending vypož. (until 10.09.2024) 362295 Univerzita Mateja Bela Department of absent lending Title Marketing... je věda kreativní Author info Radomila Soukalová Author Soukalová Radomila
Issue data Zlín : VeRBuM , 2015. - 157 s. : gr., obr., tab., 23 cm Issue 1. vyd. ISBN 978-80-87500-71-2 Note Bibliografia s. 149-157. Bibliografické odkazy Extended Title Marketing je věda kreativní Keywords marketing marketingový mix - marketing mix vysokoškolské učebnice - učebnice vysokých škôl university textbooks Language Czech Country Czech Republic systematics 658.8 (075.8) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 359256 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Strategický marketing Subtitle strategie a trendy Author info Dagmar Jakubíková Author Jakubíková Dagmar
Issue data Praha : Grada , 2013. - 362 s. : obr., port., sch., tab., 25 cm Issue 2., rozš. vyd. Edition Expert ISBN 978-80-247-4670-8 Note Bibliografia s. 348-357. Register Keywords strategický marketing - strategic marketing marketingový mix - marketing mix marketingové koncepcie - marketing conceptions Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 658.8 658.8:005.21 339.138 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 0, at library only 5 
book
Call number Location Sublocation Umiestnenie Info 357727 Univerzita Mateja Bela Economic reading room In-Library Use Only 359545 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 368289 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 368972 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 382841 Univerzita Mateja Bela CC Kariérne centrum UMB In-Library Use Only Title Finančný a bankový marketing Author info Jozef Medveď, Zuzana Kováčová Author Medveď Jozef
Co-authors Kováčová Švecová Zuzana 1979-
Issue data Bratislava : Sprint - vydavateľská, filmová a reklamná agentúra , 2003. - 224 s. : bibliogr., grafy, príl., tab., 22 cm Issue [1. vyd.] ISBN 80-89085-25-3 Note Bibliografia s. 205-207 Keywords marketingový mix - marketing mix finančný marketing bankový marketing Language Slovak Country Slovak Republic systematics 339.138/336.717 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 17, currently available 14, at library only 3 
book
Call number Location Sublocation Umiestnenie Info 249202 Univerzita Mateja Bela Universal reading room In-Library Use Only 249203 Univerzita Mateja Bela Department of absent lending 249205 Univerzita Mateja Bela Universal reading room In-Library Use Only 247144 Univerzita Mateja Bela Reading room of political science and law 260403 Univerzita Mateja Bela Department of absent lending 260404 Univerzita Mateja Bela Department of absent lending 260405 Univerzita Mateja Bela Department of absent lending 274237 Univerzita Mateja Bela Department of absent lending 274238 Univerzita Mateja Bela Department of absent lending 276847 Univerzita Mateja Bela Department of absent lending 284653 Univerzita Mateja Bela Department of absent lending 284654 Univerzita Mateja Bela Department of absent lending 284655 Univerzita Mateja Bela Department of absent lending 284656 Univerzita Mateja Bela Department of absent lending 299853 Univerzita Mateja Bela Economic reading room In-Library Use Only 302913 Univerzita Mateja Bela Department of absent lending 302914 Univerzita Mateja Bela Department of absent lending Title Marketing strategy and management Author info Michael J. Baker Author Baker Michael J.
Issue data Palgrave ; Hampshire , 2000. - 542 s. : grafy, tab., 25 cm Issue 3rd edition ISBN 0-333-74856-5 Keywords marketingové stratégie - marketing strategy marketingový mix - marketing mix zákazníci - customers Language English Country Great Britian systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 247052 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only
