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Title Impact of the COVID-19 pandemic on competitive potential of large enterprises Author info Anna Wolak-Tuzimek, Vanda Maráková Author Wolak-Tuzimek Anna (40%)
Co-authors Maráková Vanda 1976- (60%) UMBEF01 - Katedra cestovného ruchu
Source document Business impacts of COVID-19 : international business, crisis management, and the global economy. Pp. 158-174. - New York : Routledge, 2024 Keywords konkurencieschopnosť - competitiveness veľké podniky covid-19 - koronavírus - Covid-19 (disease) - SARS-CoV-2 disease - Coronavirus disease 2019 Form. Descr. príspevky v zborníku - proceedings papers Language English Country United States of America URL Link na plný text Link na plný text Public work category AEC No. of Archival Copy 54224 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Title Business skills of tourism university graduates Subtitle insights from Slovak labour market Author info Zuzana Gajdošíková, Tomáš Gajdošík, Vanda Maráková Author Gajdošíková Zuzana 1987- (34%) UMBEF01 - Katedra cestovného ruchu
Co-authors Gajdošík Tomáš 1988- (33%) UMBEF01 - Katedra cestovného ruchu
Maráková Vanda 1976- (33%) UMBEF01 - Katedra cestovného ruchu
Source document Economics, management and business 2023 : contemporary issues, insights and new challenges. Pp. 933-942. - Prešov : Vydavateľstvo Prešovskej univerzity, 2023 / Calin Abrudan Leonard ; Adamišin Peter ; Affuso Ermanno ; Taha Ali Viktória ; Bačík Radovan ; Musa Hussam 1968- ; Závadský Ján 1975- ; Economics, management a business 2023 contemporary issues, insights and new challenges Keywords obchodné zručnosti trh práce - labour market - labor market absolventi - graduates Headings Geogr. Slovensko Form. Descr. príspevky v zborníku - proceedings papers Language English Country Slovak Republic URL Link na zdrojový dokument Public work category AFD No. of Archival Copy 54057 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title The competitive advantage of enterprises from the customer perspective Author info Vanda Maráková ... [et al.] Author Maráková Vanda 1976- (60%) UMBEF01 - Katedra cestovného ruchu
Co-authors Wolak-Tuzimek Anna (10%)
Lament Marzanna (10%)
Dzúriková Lenka 1993- (20%) UMBEF01 - Katedra cestovného ruchu
Source document E+M Ekonomie a Management. Roč. 26, č. 3 (2023), s. 158-175. - Liberec : Technická univerzita v Liberci, 2023 Keywords konkurencieschopnosť - competitiveness konkurenčné výhody - konkurenčná výhoda - competitive advantages podniky - business enterprises zákazníci - customers faktorová analýza Form. Descr. články - journal articles Language English Country Czech Republic Annotation The ability to achieve and maintain a competitive advantage in the long term is one of the most valuable abilities of a company in the modern economy. Companies strive to achieve a competitive advantage in order to be recognised by customers, which is expected to lead to increased revenues and profits. It is important to choose factors serving to achieve a competitive advantage. More desirable are factors that are difficult to copy by competitors and adapted to the opinions and needs of consumers. The aim of the article is to identify the sources of competitive advantage of enterprises in the opinion of consumers from Slovakia and Poland. The article analyses the literature on the subject and uses the methods of descriptive statistics and exploratory factor analysis (EFA). The analysis of the results is based on surveys conducted on a group of consumers from Slovakia and Poland using statistical software. A questionnaire assesses the importance of competitive factors utilised by companies. The obtained results confirm that quality is an important source of competitive advantage and country is a variable differentiating the selection of sources of competitive advantage. The research contributes to the ongoing scientific discussion, more specifically taking into account the consumer focus. To summarise, gaining a competitive advantage is a complex task influenced by a number of factors. To a large extent, they are related to the capacity for innovation, to the resources possessed, including human capital, and to the ability to respond to market needs and the use of marketing tools. The research contributes to the development of theories in the field of enterprise competitiveness, and its results can serve as recommendations for enterprise managers to identify the key sources of enterprises’ competitive advantage URL Link na plný text Public work category ADM No. of Archival Copy 53453 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika article
Title Destination management organizations in Slovakia and their activities Author info Lenka Dzúriková, Vanda Maráková Author Dzúriková Lenka 1993- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Scientia Iuventa 2023 : book of extended abstracts from international scientific conference of doctoral students and young scientists. S. 17-19. - Banská Bystrica : Belianum, 2023 / Húšťava Šipulová Marta 1996- ; Scientia Iuventa 2023 medzinárodná vedecká konferencia Keywords turistické destinácie destinačný manažment - manažment cieľových miest - destination management manažérske organizácie - management organizations Headings Geogr. Slovensko Form. Descr. abstrakty - abstracts Language English Country Slovak Republic URL Link na zdrojový dokument Public work category AFH No. of Archival Copy 54153 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Developing the destination management organization of the 3rd generation. Insights from Slovakia Author info Vanda Maráková, Lenka Dzúriková Author Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Dzúriková Lenka 1993- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Proceedings of the 6th International Conference on Tourism Research ICTR 2023. Pp. 166-176. - Reading : Academic Conferences International Limited, 2023 ; International Conference on Tourism Research medzinárodná konferencia Keywords cestovný ruch - turizmus - tourism manažment cestovného ruchu - tourism management destinačný manažment - manažment cieľových miest - destination management Headings Geogr. Slovensko Form. Descr. príspevky v zborníku - proceedings papers Language English Country Great Britian URL Link na plný text Public work category AFC No. of Archival Copy 53684 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Bridging the gap between the country and the factors of competitiveness of enterprises Author info Vanda Maráková ... [et al.] Author Maráková Vanda 1976- (80%) UMBEF01 - Katedra cestovného ruchu
Co-authors Wolak-Tuzimek Anna (7%)
Lament Marzanna (7%)
Tučková Zuzana (6%)
Source document Journal of Competitiveness : scientific journal from the field of management and economics. Roč. 15, č. 4 (2023), s. 214-232. - Zlín : Univerzita Tomáše Bati ve Zlíně, 2023 Keywords konkurencieschopnosť - competitiveness podniky - business enterprises zákazníci - customers správanie sa zákazníkov Form. Descr. články - journal articles Language English Country Czech Republic Annotation Enterprises desiring to be competitive have to continuously improve and react to the current trends. It isimportant, therefore, to know consumers’ opinions and needs to remain competitive, especially as consumers’ behaviour arises from a range of factors and conditions, both macro and microeconomic. Revenue and the prices of consumer goods, undoubtedly the key determinants that have a direct impact on consumer conduct, decide the market demand, and supply determines the real framework of consumption. Geographical, natural, civilisational, and cultural conditions are among the factors affecting consumers’ decisions, influencing consumers’ cultural preferences on the one hand and having an impact on consumer behaviour, on the other hand. This paper identifies the factors of enterprise competitiveness in the opinions of Czech, Slovak and Polish consumers. Specialist literature is reviewed, and descriptive statistical methods and exploratory factor analysis (EFA) are applied. The results are analysed on the basis of a survey of a consumer group using STATISTICA 13.0 software. The survey questionnaire relates to an assessment of significance of competitiveness factors used by enterprises. The research carried out can influence the development of theories of business competitiveness, and the results obtained can provide guidance to managers on the selection of key factors of enterprise competitiveness. URL Link na plný text Public work category ADC No. of Archival Copy 53851 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika article
Title Úloha manažérskych organizácií v cieľových miestach pri zabezpečení spokojnosti návštevníkov Par.title The role of destination management organisations in Achieving visitor satisfaction Author info Lenka Dzúriková, Vanda Maráková Author Dzúriková Lenka 1993- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Ekonomická revue cestovného ruchu : recenzovaný vedecký časopis Ekonomickej fakulty Univerzity Mateja Bela v Banskej Bystrici. Roč. 55, č. 1 (2022), s. 17-27. - Banská Bystrica : Univerzita Mateja Bela v Banskej Bystrici, 2022 Keywords spokojnosť návštevníkov manažérske organizácie cestovného ruchu - tourism management organizations cieľové miesta cestovného ruchu - tourism destinations Form. Descr. články - journal articles Language Slovak Country Slovak Republic Public work category ADF No. of Archival Copy 52081 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika article
Title University-business cooperation Subtitle cross-case analysis of selected European Union countries Document part Chapter 11 Author info Joanna Duda, Vanda Maráková, Anna Wolak-Tuzimek Author Duda Joanna (10%)
Co-authors Maráková Vanda 1976- (80%) UMBEF01 - Katedra cestovného ruchu
Wolak-Tuzimek Anna (10%)
Source document Science, business, and universities : cooperation, knowledge transfer, and entrepreneurship. pp. 160-179. - New York : Routledge, 2022 Keywords spolupráca univerzity-biznis benchmarking krajiny Európskej únie - krajiny EÚ - European Union countries - countries of European union Form. Descr. kapitoly v knihe - book chapters Language English Country United States of America URL Link na plný text Public work category AEC No. of Archival Copy 52118 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Vedecký výskum cestovného ruchu na Ekonomickej fakulte Univerzity Mateja Bela v Banskej Bystrici v rokoch 2001 - 2020 Par.title Scientific tourism research at the Faculty of Economics Matej Bel University in Banská Bystrica in the years 2001 - 2020 Author info Marian Gúčik, Vanda Maráková Author Gúčik Marian 1945- (50%)
Co-authors Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Ekonomická revue cestovného ruchu : recenzovaný vedecký časopis Ekonomickej fakulty Univerzity Mateja Bela v Banskej Bystrici. Roč. 55, č. 3 (2022), s. 132-139. - Banská Bystrica : Univerzita Mateja Bela v Banskej Bystrici, 2022 Keywords výskum cestovného ruchu cestovný ruch - turizmus - tourism výskumné projekty - research projects Form. Descr. články - journal articles Language Slovak Country Slovak Republic Public work category ADF No. of Archival Copy 53190 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika article
Title Effectiveness of tourism organizations. Insight from regional tourism organisations in Slovakia Author info Lenka Dzúriková, Vanda Maráková Author Dzúriková Lenka 1993- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Current trends in spa, hospitality and tourism : 10th international conference proceedings. S. 79-91. - Praha : Vysoká škola hotelová a ekonomická, 2022 ; Current trends in spa, hospitality and tourism medzinárodná konferencia Keywords efektívnosť - efficiency analýza efektívnosti - efficiency analysis oblastné organizácie cestovného ruchu - regional tourism organizations Form. Descr. príspevky v zborníku - proceedings papers Language English Country Czech Republic URL Link na plný text Public work category BEE No. of Archival Copy 52096 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article