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Title The value chains in smart regions - the role of ICT through the eyes of consumers Author info Lenka Veselovská, Mária Pomffyová, Mária Sirotiaková Author Veselovská Lenka 1987- (10%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Pomffyová Mária 1963- (85%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Sirotiaková Mária 1960- (5%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Computational science and its applications - ICCSA 2022 workshops : proceedings, 6. Pp. 219-234. - Cham : Springer Nature Switzerland AG, 2022 ; International conference on computational science and its applications medzinárodná konferencia Keywords inteligentné mestá - smart cities hodnotové reťazce - value chains spotrebitelia - consumers Form. Descr. príspevky v zborníku - proceedings papers Language English Country Switzerland URL Link na zdrojový dokument Link na plný text Public work category AFC No. of Archival Copy 52011 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
article
Title Ekonomické problémy dvojitej kvality tovarov dennej spotreby Par.title Economic problems of dual quality of daily consumption goods Author info Lucia Bartková, Mária Sirotiaková Author Bartková Lucia 1983- (50%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Sirotiaková Mária 1960- (50%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Kvalita produkcie a jej udržateľnosť v kontexte environmentálnych a ekonomických aspektov : nekonferenčný zborník vedeckých prác. S. 132-148. - Poprad : Výskumný ústav ekonomiky a manažmentu, 2021 / Bartková Lucia 1983- ; Závadská Zuzana 1975- ; Šatanová Anna ; Kadárová Jaroslava ; Sedliačiková Mariana Keywords dvojitá kvalita tovarov spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour produkt a cena denná spotreba Form. Descr. príspevky v zborníku - proceedings papers Language Slovak Country Slovak Republic Public work category AED No. of Archival Copy 49785 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
document on cd/dvd
Title Job satisfaction of employees as a factor of management quality Author info Marianna Šramková, Mária Sirotiaková Author Šramková Marianna 1974- (75%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Sirotiaková Mária 1960- (25%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Quality - a constant challenge and a pillar of holistic management of social and pastoral services : conference proceedings from international scientific conference. Pp. 209-227. - Dublin : International scientific board of catholic researchers and teachers, 2021 ; Quality - a constant challenge and a pillar of holistic management of social and pastoral services medzinárodná vedecká konferencia Keywords spokojnosť s prácou zamestnanci - employees Form. Descr. príspevky v zborníku - proceedings papers Language English Country Ireland Public work category AFD No. of Archival Copy 51563 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Dual quality and its influence on consumer behaviour according to the income Author info Lucia Bartková, Mária Sirotiaková Author Bartková Lucia 1983- (70%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Sirotiaková Mária 1960- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Globalization and its socio-economic consequences 2020 : 20th international scientific conference : [conference proceedings], 92 - Volume. Pp. [1-10]. - Žilina : Žilinská univerzita, 2021 ; Globalization and its socio-economic consequences medzinárodná vedecká konferencia Keywords spotrebitelia - consumers osobný príjem spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour Form. Descr. príspevky v zborníku - proceedings papers Language English Country Slovak Republic URL Link na plný text Public work category AFD No. of Archival Copy 49550 Repercussion category FUGA, Vladimír - HORSKÁ, Elena. Dual food quality in Slovakia versus European states : are customers concerned? In Proceedings of the 2021 international scientific conference : economic sciences for agrobusiness and rural economy, Warszawa, 24th May. Warszawa : Wydawnictwo SGGW, 2021. No. 5. ISBN 978-83-8237-073-7, pp. 39-43.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (1) - PUBLIKAČNÁ ČINNOSŤ article
Title Consumer behaviour of generation Z in the context of dual quality of daily consumption products on EU market Author info Marianna Šramková, Mária Sirotiaková Author Šramková Marianna 1974- (75%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Sirotiaková Mária 1960- (25%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Globalization and its socio-economic consequences 2020 : 20th international scientific conference : [conference proceedings], 92 - Volume. Pp. 1-10. - Žilina : Žilinská univerzita, 2021 ; Globalization and its socio-economic consequences medzinárodná vedecká konferencia Keywords spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour generácia Z - generation Z európsky trh Form. Descr. príspevky v zborníku - proceedings papers Language English Country Slovak Republic URL Link na zdrojový dokument Public work category AFD No. of Archival Copy 49557 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Using the concept of SoLoMo marketing in digital environment to increase brand awareness and communication with customers Author info Pavol Križo, Karol Čarnogurský, Mária Sirotiaková Author Križo Pavol (35%)
Co-authors Čarnogurský Karol (35%)
Sirotiaková Mária 1960- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 551-561. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018 Keywords zákazníci - customers digitálny marketing - digital marketing Facebook mobile online marketing digital environment Language English Country Slovak Republic systematics 005 Annotation © 2018, Springer Nature Switzerland AG. In today’s digital age, businesses are doing a lot of their activities online. The internet always brings new possibilities in every area and the area of integrated marketing communication is one of the most developing fields. An important role is played by social media with links to user geolocation and mobile devices, i.e. mobile marketing. These marketing techniques are based on attracting attention to the brand, product, or particular business. The aim of this paper is to examine and point out the effect of ads on Facebook’s social network using mobile marketing tools. The data were obtained with the conducted survey and the internal documents of the selected company. The results confirmed the premise that using the latest marketing communications in the digital environment greatly increases brand awareness and geolocation. The target is therefore to create user-friendly content and get its attention. Such a way of integrated marketing commun Public work category AFD No. of Archival Copy 43437 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Using knowledge management in scientific work - time analysis Author info Pavol Križo, Anna Chocholáková, Mária Sirotiaková Author Križo Pavol (35%)
Co-authors Chocholáková Anna (35%)
Sirotiaková Mária 1960- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 5-15. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018 Keywords znalostný manažment - manažment znalostí - knowledge management concepts of management knowledge bases inštitúcie a organizácie - institutions and organizations Language English Country Slovak Republic systematics 005 Annotation © 2018, Springer Nature Switzerland AG. Knowledge management is currently a commonly used term not only in the academic environment but also in the environment of organizations. There is no doubt about the benefits of Knowledge Management for practice. Many researchers have been involved in and dealing with knowledge management issues in organizations. The question is in which scientific area is knowledge management most frequently used? The aim of the paper is to present the main scientific areas of the use of Knowledge Management based on the available data from the Scopus database. The paper also addresses the increasing interest in knowledge management in research work, which is based on a time analysis. The results are presented in the form of clear graphs. The main aim of the paper is to provide a clear set of facts related to Knowledge Management with an emphasis on its present and future use not only in the professional work of researchers but also in business practice. The pap Public work category AFD No. of Archival Copy 43440 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Evaluation of the most frequented forms of customer feedback acquisition and analysis Author info Pavol Križo ... [et al.] Author Križo Pavol (25%)
Co-authors Madzík Peter (25%)
Vilgová Zuzana (25%)
Sirotiaková Mária 1960- (25%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 562-573. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018 Keywords customer feedback formulars didaktická technika - educational technology - didactic techniques konkurencieschopnosť - competitiveness manažérstvo kvality - manažment kvality - quality management Language English Country Slovak Republic systematics 005 Annotation © 2018, Springer Nature Switzerland AG. Knowing and analyzing customer requirements is a constant challenge in quality management. Organizations can use various forms to identify and analyze these requirements. The most commonly used tools include complaint analysis, observation of customer behavior, like/dislike questions, questions about feelings, general questionnaires, external and internal focus groups, attributive satisfaction measurement and statistical analysis. This paper aims to explore the extent to which these techniques are associated with the organization’s resultant success. The results are based on a survey and the data are processed by standard statistical procedures. Individual analyzes pointed out to the fact that in terms of the market situation there are four groups of organizations. One of them, named as “innovators”, uses mostly semi-open forms of customer feedback acquisition and analysis. The success of the organization is a relatively broad concept, and the ge Public work category AFD No. of Archival Copy 43442 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Growth potential of the selected intelligent technologies applied in Slovak industrial plants Author info Závadský Ján, Závadská Zuzana, Sirotiaková Mária Author Závadský Ján 1975- (50%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Závadská Zuzana 1975- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Sirotiaková Mária 1960- (20%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Upravľenie ekonomikoj: metody, modeli, technologii : materialy iz XVIII. Мeždunarodnoj naučnoj konferenciji, Ufa - Krasnousoľsk, 18. - 20. okťabrja 2018. S. 18-21. - Ufa : UGATU-Ufimskij gosudarstvennyj aviacionnyj technologičeskij universitet, 2018 ; Upravľenie ekonomikoj: metody, modeli, technologii meždunarodnaja naučnaja konferencija Keywords priemysel 4.0 - industry 4.0 inteligentné zariadenia - smart devices inteligentné technológie - intelligent technologies - smart technologies empirický výskum - empirical research Language English Country Russian Federation systematics 004 Public work category AFC No. of Archival Copy 43752 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
unrecognised
Title The theoretical-empirical model to support the management of the implementation and sustainability of organizational innovations Author info Mária Kožárová, Mária Sirotiaková Author Kožárová Mária 1989- (60%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Co-authors Sirotiaková Mária 1960- (40%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document International Journal For Research In Business, Management and Accounting. online, vol. 4, no. 6 (2018), pp. 1-23. - Haryana : Green Publication, 2018 Keywords organizačné inovácie - organizational innovation manažéri - managers - executives manažment zmien - change management - management of change Language English Country India systematics 334 Annotation Because companies work as a whole and all activities are interconnected, the paper focuses on identifying the most important factors that influence the process of managing the implementation of organizational innovations („OI“). The aim of the paper is to propose a model serving as a support tool for business managers in a complex process of managing the implementation and long-term sustainability of organizational innovations. The model points to the need to coordinate the activities of several business areas, which, in our view, are indispensable for successful management of this process, while stressing the importance of the work of managers. One of its benefits is that it is applicable to different types of subjects. The paper is based not only on the results of research carried out on a sample of 141 Slovak medium and large production companies, but also on professional domestic and foreign literature and a number of studies conducted directly in the business environment URL https://gnpublication.org/index.php/bma/issue/view/169 Public work category ADE No. of Archival Copy 42818 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References (3) - PUBLIKAČNÁ ČINNOSŤ unrecognised