Search results
Title Global marketing strategy Subtitle an executive digest Author info Bodo B. Schlegelmilch Author Schlegelmilch Bodo B.
Issue data Cham : Springer Nature Switzerland AG , 2022. - xxxvii, 416 s. : il., tab., 24 cm Issue 2nd ed. Edition Management for professionals , 2192-8096 ISBN 978-3-030-90664-1 Note Bibliografické odkazy Keywords podnikanie - business - entrepreneurship export marketing podnikový manažment - manažment podniku - industrial management manažment - management organizačné správanie - organizational behavior Form. Descr. monografie - monographies Language English Country Switzerland systematics 658.114 339.564 658 005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 386006 Univerzita Mateja Bela Economic reading room In-Library Use Only 
Title Global business Subtitle competitiveness and sustainability Author info Riad A. Ajami and G. Jason Goddard Author Ajami Riad A.
Co-authors Goddard Jason
Issue data Abingdon, Oxon : Routledge , 2021. - xiv, 259 s. : il., port., tab., 24 cm Issue 1st paperback ed. ISBN 978-1-03-209620-9 Note Bibliografické odkazy. Register Keywords obchodné podniky - business enterprises nadnárodné spoločnosti - nadnárodné obchodné spoločnosti - nadnárodné korporácie - multinational companies - multinational corporations - multinational business enterprises - international business enterprises manažment - management export marketing dvojité zdanenie - double taxation manažment rôznorodosti - manažment diverzity - diversity management - diversity in the workplace Form. Descr. monografie - monographies Language English Country Great Britian systematics 334.72 334.726 005 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 383296 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Global marketing Subtitle global edition Author info Warren J. Keegan, Mark C. Green Author Keegan Warren J.
Co-authors Green Mark C.
Issue data Upper Saddle River, USA : Pearson Education , c2011. - 621 s. : il., tab., 28 cm Issue 6th ed. ISBN 978-0-13-704268-5 Note Bibliogr. odkazy. Reg. Keywords export marketing strategický marketing - strategic marketing Language English Country United States of America systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 8, currently available 7, at library only 1 
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Call number Location Sublocation Umiestnenie Info 318010 Univerzita Mateja Bela Economic reading room In-Library Use Only 318011 Univerzita Mateja Bela Department of absent lending 318012 Univerzita Mateja Bela Department of absent lending 318013 Univerzita Mateja Bela Department of absent lending 318014 Univerzita Mateja Bela Department of absent lending 318015 Univerzita Mateja Bela Department of absent lending 318016 Univerzita Mateja Bela Department of absent lending 318017 Univerzita Mateja Bela Department of absent lending Title Marketing across cultures Author info Jean-Claude Usunier, Julie Anne Lee Author Usunier Jean-Claude
Co-authors Lee Julie Anne
Issue data Harlow, Essex, England : Pearson Education , 2009. - 479 s. : il., tab., 25 cm Issue 5th ed. ISBN 978-0-273-71391-3 Note Bibliogr. odkazy. Reg. Keywords export marketing medzinárodné podniky interkultúrna komunikácia - medzikultúrna komunikácia - intercultural communication nadnárodné spoločnosti - nadnárodné obchodné spoločnosti - nadnárodné korporácie - multinational companies - multinational corporations - multinational business enterprises - international business enterprises Language English Country Great Britian systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 328342 Univerzita Mateja Bela Department of tourism In-Library Use Only Title International marketing Author info Philip R. Cateora, John L.Graham Title Subtitle Translation : Medzinárodný marketing Author Cateora Philip R.
Co-authors Graham John L.
Issue data New York : McGraw-Hill , 2002. - xxv, 694 s. : grafy, ilustr., tab., 28 cm Issue 11. vyd. ISBN 0-07-112312-1 Note Bibliografické odkazy. Menný a vecný register. Keywords marketing medzinárodný marketing - international marketing export marketing nadnárodné spoločnosti - nadnárodné obchodné spoločnosti - nadnárodné korporácie - multinational companies - multinational corporations - multinational business enterprises - international business enterprises Language English Country United States of America systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 250405 Univerzita Mateja Bela Universal reading room In-Library Use Only Title International Marketing Reader Author info Stanley J. Paliwoda, John K. Ryans jr. Author Paliwoda Stanley J
Co-authors Ryans John K.
Issue data London : Routledge , 1995. - 336 s. Issue 1st ed. ISBN 0-415-10039-9 , 300, 00 Sk Note Register Keywords medzinárodný marketing - international marketing export marketing Language English Country Great Britian systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 248557 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only
