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Title Diplomacy, organisations and citizens Subtitle a European communication perspective Author info Sónia Pedro Sebastião, Susana de Carvalho Spínola, editors Another authors Sebastião Sónia Pedro (Editor)
Carvalho Spínola Susana de (Editor)
Issue data Cham : Springer Nature Switzerland AG , 2022. - xiv, 354 s. : tab., 24 cm ISBN 978-3-030-81876-0 Note Bibliografické odkazy Keywords politická komunikácia - communication in politics - political communication diplomacia - diplomacy public relations - styk s verejnosťou - komunikácia s verejnosťou verejná politika - public policy - public politics medzinárodné vzťahy - international relations Form. Descr. kolektívne monografie - collective monographies Language English Country Switzerland systematics 316.772.4:32 341.7 327 659.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 389178 Univerzita Mateja Bela Reading room of political science and law In-Library Use Only 
Title Manipulace a propaganda Subtitle na pozadí současné informační války Author info Jozef Ftorek Author Ftorek Jozef
Issue data Praha : Grada Publishing , 2017. - 197 s. : il., 24 cm Issue 1. vyd. ISBN 978-80-271-0605-9 Note Bibliografia s. 195-197. Bibliografické odkazy Keywords propaganda informačná vojna - information warfare manipulácia - manipulovanie - manipulation public relations - styk s verejnosťou - komunikácia s verejnosťou Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 316.628 323.23 355.1:[004+316.774] Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 
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Call number Location Sublocation Umiestnenie Info 371836 Univerzita Mateja Bela Department of Roman studies In-Library Use Only 376074 Univerzita Mateja Bela Reading room of political science and law In-Library Use Only 376075 Univerzita Mateja Bela Reading room of political science and law Title Marketingová komunikace Subtitle jak komunikovat na našem trhu Author info Miroslav Karlíček a kolektiv Author Karlíček Miroslav
Issue data Praha : Grada , 2016. - 221 s. : gr., obr., sch., tab., 24 cm Issue 2. aktualiz. a dopl. vyd. ISBN 978-80-247-5769-8 Note Bibliografia s. 215-221. Bibliografické odkazy Keywords marketing marketingová komunikácia - communication in marketing - marketing communication public relations - styk s verejnosťou - komunikácia s verejnosťou Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 658 658.8:316.77 339.138 659.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 0, at library only 3 
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Call number Location Sublocation Umiestnenie Info 357726 Univerzita Mateja Bela Economic reading room In-Library Use Only 368292 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 387086 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Public relations Author info Denisa Hejlová Author Hejlová Denisa
Issue data Praha : Grada , 2015. - 250 s. : gr., obr., port., tab., 25 cm Issue 1. vyd. Edition Expert ISBN 978-80-247-5022-4 Note Bibliografia s. 234-248. Bibliografické odkazy. Register Keywords public relations - styk s verejnosťou - komunikácia s verejnosťou marketingová komunikácia - communication in marketing - marketing communication reklama a propagácia - advertising and promotion Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 659.4 659.1 658.8:316.77 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 357728 Univerzita Mateja Bela Department of absent lending 382874 Univerzita Mateja Bela CC Kariérne centrum UMB In-Library Use Only Title Principles and practice of marketing Author info Jim Blythe Author Blythe Jim
Issue data London : SAGE Publications , 2014. - xxvii; 772 s. : obr., 27 cm Issue 3rd ed. ISBN 978-1-4462-7400-2 Note Register Keywords marketing public relations - styk s verejnosťou - komunikácia s verejnosťou reklama reklama a propagácia - advertising and promotion Language English Country Great Britian systematics 339.138 659.187 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 345727 Univerzita Mateja Bela Economic reading room In-Library Use Only Title The political economy of city branding Author info Ari-Veikko Anttiroiko Author Anttiroiko Ari-Veikko
Issue data Abingdon, Oxon : Routledge , 2014. - xii, 201 s. : il., mp., tab., 24 cm Issue 1st ed. Edition Routledge advances in regional economics, science and policy ISBN 978-0-367-10970-7 Note Bibliografia s. [168]-196. Register Keywords mestá - cities and towns branding mestská správa - správa mesta - municipal government public relations - styk s verejnosťou - komunikácia s verejnosťou ekonomický vývoj - hospodársky vývoj - ekonomický rozvoj - economic development Form. Descr. monografie - monographies Language English Country Great Britian systematics 711.4 352 659.4 330.35 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 377423 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Eisenhower Subtitle the public relations president Author info Pam Parry; foreword by Mary Jean Eisenhower Author Parry Pam
Another authors Eisenhower Mary Jean (Author of introduction, etc.)
Issue data Lanham : Lexington Books , c2014. - xiv, 167 s. : fotogr., 24 cm ISBN 978-0-7391-8929-0 Note Bibliografia s. 151-157. Bibliografické odkazy. Register Person keywords Eisenhower Dwight David americký generál 1890-1969 Keywords prezidenti - presidents dejiny USA - dejiny Ameriky - US history - history of USA politika a vláda - politics and government public relations - styk s verejnosťou - komunikácia s verejnosťou 20. stor. - 20. storočie - 20th century Headings Geogr. Spojené štáty americké Language English Country United States of America systematics 32-051 328/329 659.4 929 94(73) (73) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 361371 Univerzita Mateja Bela Reading room of political science and law In-Library Use Only Title Public relations Subtitle a managerial perspective Author info Danny Moss, Barbara DeSanto Author Moss Danny
Co-authors DeSanto Barbara
Issue data Los Angeles : SAGE Publications , 2011. - xvii, 494 s. : il., 24 cm Issue [1st ed.] ISBN 978-0-7619-4857-5 Note Bibliografické odkazy. Register Keywords manažérska komunikácia - communication in management - managerial communication firemné prezentácie - prezentácia firmy - company presentation práca s verejnosťou public relations - styk s verejnosťou - komunikácia s verejnosťou Language English Country United States of America systematics 659.4 316.776:005.71 005.57 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 338690 Univerzita Mateja Bela Reading room of political science and law In-Library Use Only Title Public relations a politika Subtitle kdo a jak řídí naše osudy s naším souhlasem Author info Jozef Ftorek Author Ftorek Jozef
Issue data Praha : Grada Publishing , 2010. - 184 s. : il., 24 cm Issue 1. vyd. ISBN 978-80-247-3376-0 Note Bibliogr. s. 181-184. Bibliogr. odkazy Keywords public relations - styk s verejnosťou - komunikácia s verejnosťou mediálna komunikácia - communication in mass media - media communication propaganda Language Czech Country Czech Republic systematics 659.4 316.772.4 32.019.5 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 329814 Univerzita Mateja Bela Reading room of political science and law vypož. (until 13.08.2024) 334078 Univerzita Mateja Bela Reading room of political science and law In-Library Use Only Title Nové pravidlá marketingu & PR Subtitle ako efektívne využívať sociálne siete a médiá, blogy, správy, online video a virálny marketing na získavanie zákazníkov Author info David Meerman Scott; [preklad Darina Gyurkovicsová] Author Scott David Meerman
Another authors Gyurkovicsová Darina (Translator)
Issue data Bratislava : Eastone Books , 2010. - 257 s., 23 cm Issue [1. vyd.] ISBN 978-80-8109-149-0 Note Bibliogr. odkazy Additional Variant Titles Nová pravidla marketingu a PR Keywords internetový marketing - internet marketing public relations - styk s verejnosťou - komunikácia s verejnosťou internetová reklama - Internet advertising internetová komunikácia - online komunikácia - on-line komunikácia - Internet communication Language Slovak Country Slovak Republic systematics 658.8:004.738.5 659.4 659.19 316.772:004.738.5 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 
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Call number Location Sublocation Umiestnenie Info 320119 Univerzita Mateja Bela Economic reading room In-Library Use Only 320120 Univerzita Mateja Bela Department of absent lending 341581 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only
