Search results
Title Sponzoring Author info Ivana Polakevičová Author Polakevičová Ivana
Issue data Nitra : Univerzita Konštantína Filozofa v Nitre, Filozofická fakulta , 2013. - 85 s. : gr., 21 cm Issue [1. vyd.] ISBN 978-80-558-0331-9 Note Bibliografia s. 76-85 Keywords sponzoring priamy marketing - direct marketing filantropia - philanthropy sponzorstvo - corporate sponsorship direct marketing Language Slovak Country Slovak Republic systematics 005.331 796.078 338.486.1.02 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 
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Call number Location Sublocation Umiestnenie Info 345712 Univerzita Mateja Bela Universal reading room In-Library Use Only 345713 Univerzita Mateja Bela Economic reading room In-Library Use Only 345714 Univerzita Mateja Bela Department of absent lending Title Marketing communications Subtitle a European perspective Author info Patrick De Pelsmacker ... [et al.] Author Pelsmacker Patrick de 1957-
Co-authors Geuens Maggie
Bergh Joeri Van den
Issue data Harlow : Pearson Education Limited , 2010. - xxiii; 660 s. : fotogr., gr., 27 cm Issue 4th ed. ISBN 978-0-273-72138-3 Note Bibliografické odkazy. Register Keywords marketingová komunikácia - communication in marketing - marketing communication reklamy priamy marketing - direct marketing direct marketing reklama a propagácia - advertising and promotion Language English Country Great Britian systematics 339.138 005.57(339) 659.3 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 1, at library only 3 
book
Call number Location Sublocation Umiestnenie Info 337963 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 337964 Univerzita Mateja Bela Economic reading room In-Library Use Only 337965 Univerzita Mateja Bela Economic reading room In-Library Use Only 337966 Univerzita Mateja Bela Department of absent lending Title Priamy marketing Author info Helena Nízka Author Nízka Helena
Issue data Bratislava : IURA EDITION , 2002. - 149 s. : grafy, sch., tab., 21 cm Issue 1. vyd. Edition Ekonómia ISBN 80-89047-38-6 Keywords priamy marketing - direct marketing direct marketing Language Slovak Country Slovak Republic systematics 339.138 658.849.2 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 23378 Univerzita Mateja Bela Economic reading room In-Library Use Only 387754 Univerzita Mateja Bela Department of absent lending
