Search results

Records found: 23  
Your query: Author Sysno/Doc.kind = "^umb_un_auth 0089192 xpca^"
  1. TitleThe effect of product placement on consumer behaviour
    Author infoMichal Budinský, Janka Táborecká-Petrovičová
    Author Budinský Michal 1993- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Táborecká Petrovičová Janka 1979- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document The 2020 IAI Book of proceedings : Education and social sciences conference, Business and economics conference, Barcelona, Spain, 10 February 2020. S. 5-20. - Skopje : International Academic Institute, 2020 ; Education and social sciences conference, Business and economics conference vedecká konferencia
    Keywords produkty - products   umiestnenie   imidž značky - brand image   zákaznícke správanie  
    Form. Descr.príspevky v zborníku - proceedings papers
    LanguageEnglish
    CountrySpain
    Public work category AFC
    No. of Archival Copy47868
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
  2. TitleConsumer behavior towards regional eco-labels in Slovakia
    Author infoJana Jad’ud’ová ... [et al.]
    Author Jaďuďová Jana 1983- (45%) UMBFP04 - Katedra životného prostredia
    Co-authors Badida Miroslav (15%)
    Badidová Anna (25%)
    Marková Iveta 1971- (5%)
    Ťahúňová Miriam 1976- (5%) UMBFP04 - Katedra životného prostredia
    Hroncová Emília 1977- (5%)
    Source document Sustainability. Vol. 12, no. 2 (2020), pp. [1-11]. - Basel : Multidisciplinary Digital Publishing Institute, 2020
    Keywords local and regional development   environmentálne značky - eco-labels   spotrebitelia - consumers   udržateľnosť - sustainability   produkty - products  
    LanguageEnglish
    CountrySwitzerland
    AnnotationSlovakia, as part of the European Union, participates in all forms of regional development and sustainability. A transparent form of regional development and sustainability is regional labeling, which has a 10-year tradition. Our regions represent excellent potential for the development of domestic products. Acceptance of essential requirements for regional products (domestic raw materials, manual work share, respect for the environment) opens up opportunities for the labor market, promotes tourism, and increases citizens' purchase ability, none of which are clearly demonstrable in Slovak regions. Residents of individual regions have specific approaches in relation to regional brands depending on the region studied. For the purpose of the survey, four regions of southern Slovakia (with common environmental morphology and different industrial development) were selected. Indicators of age, gender, education, monthly income, and location relative to regional product preferences were studied. The results obtained were processed by cluster analysis (as a way of segmenting consumers). An average conscious purchaser of regional products is a local productive middle-aged person with a secondary or tertiary education, either male or female, and from a more economically advanced region. The results show regional branding as a mobilizing function for connecting inhabitants and the subsequent joint presentation of regional activities.
    Public work category ADC
    No. of Archival Copy48165
    Repercussion category CALDERON-MONGE, Esther - REDONDO-RODRIGUEZ, Roger-Guzman - RAMIREZ-HURTADO, Jose M. Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling : a challenge for eco-entrepreneurism. In British food journal. ISSN 0007-070X, 2021, vol. 123, no. 10, pp. 3293-3308.
    GHAZALI, Ihwan - ABDUL-RASHID, Salwa Hanim - MD DAWAL, Siti Zawiah - HUDA, Nurul - SHARIFF, Amir Husni Mohd - HERAWAN, Safarudin Gazali - HO, Fu Haw - SAKUNDARINI, Novita. Guidelines for designing green products considering customers' cultural preferences. In Sustainability. ISSN 2071-1050, 2021, vol. 13, no. 2, pp. 1-27.
    DRESSLER, Marc - PAUNOVIC, Ivan. The value of consistency : portfolio labeling strategies and impact on winery brand equity. In Sustainability. ISSN 2071-1050, 2021, vol. 13, no. 3, pp. 1-18.
    NICOLOSI, Agata - DI GREGORIO, Donatella - ARENA, Giuseppe - LAGANA, Valentina Rosa - PRIVITERA, Donatella. Small-scale coastal fisheries in the midst of adaptation and diversification : insights from Southern Italy. In Sustainability. ISSN 2071-1050, 2021, vol. 13, no. 13, pp. 1-27.
    PALKOVA, Zuzana - OKENKOVA, Marieta - HARNICAROVA, Marta - VALICEK, Jan - GOMBAR, Miroslav - DVORSKY, Jakub - BEHANOVSKA, Maria - SLANINOVA, Monika - REISKUPOVA, Monika - VNUCKO, Peter. Implementation of the EU quality policy : case study, Slovakia. In Sustainability. ISSN 2071-1050, 2021, vol. 13, no. 13, pp. 1-25.
    JAVORCIKOVA, Jana - VANDERKOVA, Katarina - LIZBETINOVA, Lenka - LORINCOVA, Silvia - HITKA, Milos. Teaching performance of Slovak primary school teachers : top motivation factors. In Education sciences. ISSN 2227-7102, 2021, vol. 11, no. 7, pp. 1-16.
    STOKLASA, Michal - MATUŠÍNSKÁ, Kateřina. Consumer perception of regional brands in Czechia in 2021. In Scientific papers of the University of Pardubice, series D : Faculty of economics and administration. ISSN 1211-555X, 2022, vol. 30, no. 1, pp. 1-11.
    NUGRAHA, Widya Satya - CHEN, Dennis - YANG, Shang Ho. The effect of a Halal label and label size on purchasing intent for non-Muslim consumers. In Journal of retailing and consumer services. ISSN 0969-6989, 2022, vol. 65, art. no. 102873, pp. 1-9.
    FRANCO, Silvio. Assessing the environmental sustainability of local agricultural systems : how and why. In Current research in environmental sustainability. ISSN 2666-0490, 2021, vol. 3, art. no. 100028, pp. 1-7.
    KHALIL, Salma - ISMAIL, Ayman - GHALWASH, Seham. The rise of sustainable consumerism: evidence from the Egyptian generation Z. In Sustainability. ISSN 2071-1050, 2021, vol. 13, no. 24, pp. 1-25.
    D’SOUZA, Clare - TAGHIAN, Mehdi - APAOLAZA, Vanessa - HARTMANN, Patrick - BROUWER, Anne - CHOWDHURY, Belal. Consumer self-confidence in green foods : an investigation of the role of ecolabels using the theory of planned behavior and market segmentation. In Journal of international food and agribusiness marketing. ISSN 0897-4438, 2022, vol. 34, no. 5, pp. 457-487.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
    unrecognised

    unrecognised

  3. TitlePossible solutions to dual quality of products in the European Union
    Author infoLucia Bartková, Lenka Veselovská, Katarína Zimermanová
    Author Bartková Lucia 1983- (40%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
    Co-authors Veselovská Lenka 1987- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
    Zimermanová Katarína 1976- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
    Source document Scientific papers of the University of Pardubice : Faculty of Economics and Administration, series D. Vol. 26, no. 44 (2018), pp. 5-16. - Pardubice : Univerzita Pardubice, 2018
    Corporation keywords Európska únia - European Union
    Keywords produkty - products   dual quality of products   tovary dennej spotreby - everyday consumer goods  
    Form. Descr.články - journal articles
    LanguageEnglish
    CountryCzech Republic
    systematics 334
    Annotation© 2018 University of Pardubice. All rights reserved. This paper focuses on the dual quality of daily consumption products sold in the European Union. The views and opinions of Slovak consumers on the existence of the dual quality of products on the European market are analyzed, moreover, their attitudes and personal experiences with this problem in Slovakia and other EU countries, especially in Western Europe are examined. As a conclusion, possible solutions to the problem are identified in order to prevent possible mistakes in purchases and even more importantly, to avoid the existence of dual quality of products produced by the same manufacturer assigned to different markets and selling them as identical-in the same package and without any notice of different composition or content.
    Public work category ADM
    No. of Archival Copy43929
    Repercussion category ŠRAMKOVÁ, Marianna - RIDZIKOVÁ, Petra. Visual management : source of motivation or a hindrance? In 5th international conference on education science and development (ICESD 2020), Bangkok, Thailand, 6th-7th 2020. Lancaster : DEStech Publications, 2020. ISBN 978-1-60595-664-0, pp. 58-64.
    POMFFYOVÁ, Mária - ROSTAŠOVÁ, Mária - KRAJČÍK, Vladimír. The role of spin-off companies in the technology transfer and IS management potential in developing a sharing economy. In Industry 4.0 - impact on intelligent logistics and manufacturing. London : Open Tech, 2018. pp. 1-23.
    POMFFYOVÁ, Mária. Úloha BI ako nástroja na vyhodnocovanie preferencií zákazníkov. In Kvalita produkcie a jej udržateľnosť v kontexte environmentálnych a ekonomických aspektov. Švábovce : Výskumný ústav ekonomiky a manažmentu, 2021. ISBN 978-80-97663-1-5, s. 9-24.
    FEKIAČ SEDLÁKOVÁ, Iveta. Environmentálny pilier spoločensky zodpovedného podnikania v Slovenskej republike. In Kvalita produkcie a jej udržateľnosť v kontexte environmentálnych a ekonomických aspektov. Švábovce : Výskumný ústav ekonomiky a manažmentu, 2021. ISBN 978-80-97663-1-5, s. 85-101.
    JANIČKOVÁ, Jana. Porovnávanie a hodnotenie kvality tovarov. In Kvalita produkcie a jej udržateľnosť v kontexte environmentálnych a ekonomických aspektov. Švábovce : Výskumný ústav ekonomiky a manažmentu, 2021. ISBN 978-80-97663-1-5, s. 102-115.
    ŠRAMKOVÁ, Marianna.Problematika dvojitej kvality výrobkov z pohľadu seniorov. In Kvalita produkcie a jej udržateľnosť v kontexte environmentálnych a ekonomických aspektov. Švábovce : Výskumný ústav ekonomiky a manažmentu, 2021. ISBN 978-80-97663-1-5, s. 146-160.
    ZÁVADSKÝ, Ján - HIADLOVSKÝ, Vladimír. Economic problems of dual quality of everyday consumer goods. In Economic annals - 21. ISSN 1728-6220, 2020, vol. 185, no. 9-10, pp. 70-78.
    POMFFYOVÁ, Mária - ROSTAŠOVÁ, Mária. Possibilities of spin-off companies as a driver of innovation in regions. In 18th international scientific conference on globalization and its socio-economic consequences, Rajecké Teplice, 10th-11th October 2018. Žilina : University of Žilina, 2018. ISBN 978-80-8154-249-7, pp. 2315-2320.
    POP, Lavinia Maria - IORGA, Magdalena - IOAN, Beatrice-Gabriela. Dual-quality food. The need for a solid health education in schools. In Studia Universitatis Babeş-Bolyai - Bioethica. ISSN 2065-9504, 2020, vol. 65, no. 1-2, pp. 49-60.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
    unrecognised

    unrecognised

  4. TitleEnvironmentálne označenia produktov ako potenciálna konkurenčná výhoda podnikov na Slovensku
    Par.titleEco-labels as the potential competitive advantage of businesses in Slovakia
    Author infoZdenka Musová, Veronika Matiová
    Author Musová Zdenka 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Matiová Veronika 1990- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document Sborník příspěvků z 10. ročníku mezinárodní vědecké konference Konkurence : Jihlava, 17th-18th May, 2018. S. 324-333. - Jihlava : College of Polytechnics Jihlava, 2018 / Antalová Mária ; Berková Kateřina ; Bernatík Werner ; Bolek Vladimír ; Čepelová Anna ; Gundová Petra 1986- ; Huliaková Zuzana 1991- ; Minárová Martina 1973- ; Musová Zdenka 1971- ; Konkurence mezinárodní vědecká konference
    Keywords spoločensky zodpovedné podnikanie - socially responsible business   produkty - products   environmentálne označovanie produktov   nákup - purchasing   informačné a rozhodovacie procesy   spotrebitelia - consumers  
    Form. Descr.príspevky v zborníku - proceedings papers
    LanguageSlovak
    CountryCzech Republic
    systematics 334
    Public work category AFC
    No. of Archival Copy44509
    Repercussion category GUNDOVÁ, Petra. Dobrovoľné nástroje environmentálneho riadenia podnikov. In Vybrané otázky skúmania eko-inovácií. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2019. ISBN 978-80-557-1640-4, s. 109-125.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    unrecognised

    unrecognised

  5. TitleValuation of second pillar pension products in Slovakia
    Author infoJana Špirková ... [et al.]
    Author Špirková Jana 1962- (25%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
    Co-authors Kollár Igor 1983- (25%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
    Szűcs Gábor (25%)
    Spišiaková Mária 1959- (25%) UMBEF06 - Katedra odbornej jazykovej komunikácie
    Source document International scientific conference: applications of mathematics and statistics in economics 2017 : conference proceedings in Szklarska Poręba, 30.08.-03.09.2017. Pp. 441-452. - Wrocław : Wrocław university of economics, 2017 / Bartošová Jitka ; Bašta Milan ; Biernacki Marek ; Boďa Martin 1984- ; Brázdilová Michaela ; Farkašovský Vlastimil 1988- ; Grausová Mária 1976- ; Huňady Ján 1985- ; Hužvár Miroslav 1964- ; Kanderová Mária 1965- ; Kaščáková Alena 1964- ; Kollár Igor 1983- ; Laco Peter 1975- ; Lacová Žaneta 1978- ; Mendelová Viera 1985- ; Mešťan Michal 1991- ; Nedelová Gabriela 1961- ; Považanová Mariana 1975- ; Špirková Jana 1962- ; Stachová Mária 1981- ; Striežovská Leontína 1974- ; Vallušová Anna 1987- ; Zimka Rudolf 1943- ; Zimková Emília 1964- ; Applications of mathematics and statistics in economics 2017 medzinárodná konferencia
    Keywords annuity   produkty - products   force of mortality   technical interest rate   gender  
    LanguageEnglish
    CountryPoland
    systematics 33
    URL https://amse.ue.wroc.pl/papers/2017/Spirkova_Kollar_Szucs_Spisiakova.pdf
    Public work category AFC
    No. of Archival Copy41938
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    unrecognised

    unrecognised

  6. TitleDizajn v edukácii
    Author infoEva Balážová, Beata Puobišová
    Author3 (50%) UMBPF05 - Katedra prírodovedy
    Co-authors Puobišová Beata (50%)
    Source document Duševné vlastníctvo na Slovensku VII : zborník z konferencie : (k svetovému dňu duševného vlastníctva). S. 117-126. - Banská Bystrica : Úrad priemyselného vlastníctva Slovenskej republiky, 2007 / Bachratý Ján
    Corporation keywords Slovenská republika, Banská Bystrica, Slovensko
    Keywords školy - schools   výchova a vzdelávanie - edukácia - education   médiá - media   zákonodarstvo - legislatíva - tvorba práva - normotvorba - legislation   produkty - products   služby - service industries - services  
    LanguageSlovak
    CountrySlovak Republic
    systematics 371
    AnnotationUčebné pomôcky a skvalitnenie edukácie. Nedostatočná ochrana edukačných médií vytvorených najmä v školách a centrách vedy. Prihlásené a registrované dizajny edukačných médií. Aktivity Schola ludus
    Public work category AFD
    No. of Archival Copy7111
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    References (1) - PUBLIKAČNÁ ČINNOSŤ
    unrecognised

    unrecognised

  7. TitleThe market of traditional products of Kujawsko-Pomorskie Provence
    Par.titleRynek produktów tradycyjnych województwa kujawsko-pomorskiego
    Author infoIwona M. Batyk, Julia P. Maslova ... [et al.]
    Author Batyk Iwona M. (40%)
    Co-authors Maslova Yulia (30%)
    Skaliy Aleksander (20%)
    Żukow Walery (10%)
    Source document Stan i rozwój regionalnej turystyki, rekreacji i rehabilitacji. Pp. 223-241. - Poznań : Ośrodek Rekreacji, Sportu i Edukacji w Poznaniu, 2010 / Shmakova Irina Pietrovna ; Karásková Vlastimila ; Nalazek Anna
    Keywords produkty - products   tradičné formy  
    Form. Descr.príspevky v zborníku - proceedings papers
    LanguageEnglish
    CountryPoland
    URLLink na zdrojový dokument
    Public work category AED
    No. of Archival CopyE5157
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
  8. TitleInovácia produktov komerčných poisťovní
    Author infoOto Košík
    Author Košík Oto UMBEF04 - Katedra financií a účtovníctva
    Source document Tvorivosť a inovácia : zborník príspevkov z medzinárodnej vedeckej konferencie usporiadanej Ekonomickou fakultou Univerzity Mateja Bela v Banskej Bystrici, Katedrou financií a účtovníctva v spolupráci so Zastúpením Európskej Komisie na Slovensku, s Ministerstvom školstva SR a Regionálnym európskym informačným centrom Banská Bystrica. S. 49-54. - Banská Bystrica : OZ EuroPro, 2009 / Orviská Marta 1963-2023 ; Musa Hussam 1968- ; Pisár Peter 1975- ; Nemec Juraj 1960- ; Tvorivosť a inovácia medzinárodná vedecká konferencia
    Keywords inovácie - innovations   produkty - products   komerčné poisťovne - commercial insurance companies  
    LanguageSlovak
    CountrySlovak Republic
    systematics 368
    Public work category BEF
    No. of Archival Copy15063
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
  9. TitleRozwój produktów turystycznych w regione Puszczy Białowieskiej
    Par.titleThe development of tourist product in Bialovieska´s Forest Region
    Author infoMikołaj Jalinik
    Author Jalinik Mikołaj (100%)
    Source document Roczniki naukowe : Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu. Tom 11, zeszyt 4 (2009), s. 111-118. - Warszawa : Stowarzyszenie Ekonomistów Rolnictwa i Agrobiznesu, 2009
    Keywords cestovný ruch - turizmus - tourism   produkty - products   ubytovacie služby - accommodation services   stravovacie služby - catering services  
    Headings Geogr. Puszcza Białowieska (Poľsko)
    LanguagePolish
    CountryPoland
    systematics 338.48
    Public work category ADF
    No. of Archival CopyE1291
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
  10. TitleKonkurencyjność produktów turystycznych
    Author infored. Mikołaj Jalinik; rec. Renata Przygodzka, Andrzej Kotala
    Another authors Jalinik Mikołaj (Licensor) (100%)
    Przygodzka Renata (Recenzent)
    Kotala Andrzej (Recenzent)
    Issue dataBiałystok : Politechnika Białostocka , 2009. - [458] s.
    ISBN978-83-60200-70-4
    Keywords cestovný ruch - turizmus - tourism   produkty - products   konkurencieschopnosť - competitiveness  
    LanguagePolish
    CountryPoland
    systematics 338.448
    Public work category FAI
    No. of Archival CopyE1349
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ

  This site uses cookies to make them easier to browse. Learn more about how we use cookies.