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Title Požiadavky normalizovaných manažérskych systémov na marketingovú analýzu Author info Lucia Bartková Author Bartková Lucia 1983-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela v Banskej Bystrici, Ekonomická fakulta , 2021. - 159 s. : obr., tab., 25 cm Issue 1. vyd. Edition Ekonomická fakulta ISBN 978-80-557-1870-5 Note Text čiastočne anglicky. - Bibliografia. Bibliografické odkazy. Register Keywords manažérske systémy - systémy manažérstva - management systems - managerial systems marketingová analýza - marketing analysis externé prostredie - external environment interné prostredie - internal environment informačné systémy - information systems Headings Geogr. Slovensko Form. Descr. učebnice vysokých škôl - textbooks (higher) Language Slovak, English Country Slovak Republic systematics 658 005 339.138 007+004 (437.6) Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 8, currently available 7, at library only 1 
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Call number Location Sublocation Umiestnenie Info 382440 Univerzita Mateja Bela Economic reading room In-Library Use Only 382441 Univerzita Mateja Bela Department of absent lending 382442 Univerzita Mateja Bela Department of absent lending 382443 Univerzita Mateja Bela Department of absent lending 382444 Univerzita Mateja Bela Department of absent lending 382445 Univerzita Mateja Bela Department of absent lending 382446 Univerzita Mateja Bela Department of absent lending 382447 Univerzita Mateja Bela Department of absent lending Title Marketing II. Author info Lucia Bartková Author Bartková Lucia 1983-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela v Banskej Bystrici, Ekonomická fakulta , 2015. - 78 s. : obr., tab., 25 cm Issue [1. vyd.] Edition Ekonomická fakulta ISBN 978-80-557-0866-9 Note Bibliografia s. 76-78 Keywords marketing marketingová analýza - marketing analysis marketingový informačný systém - marketing information system marketingové plánovanie - marketing planning vysokoškolské učebnice - učebnice vysokých škôl university textbooks Language Slovak Country Slovak Republic systematics 339.138 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 58, currently available 49, at library only 1 
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Call number Location Sublocation Umiestnenie Info 350977 Univerzita Mateja Bela Economic reading room In-Library Use Only 350978 Univerzita Mateja Bela Department of absent lending 350979 Univerzita Mateja Bela Department of absent lending vypož. (until 11.06.2024) 350980 Univerzita Mateja Bela Department of absent lending vypož. (until 14.06.2024) 350981 Univerzita Mateja Bela Department of absent lending vypož. (until 07.06.2024) 350982 Univerzita Mateja Bela Department of absent lending vypož. (until 07.06.2024) 350983 Univerzita Mateja Bela Department of absent lending vypož. (until *15.04.2024) 350984 Univerzita Mateja Bela Department of absent lending 350985 Univerzita Mateja Bela Department of absent lending vypož. (until 07.06.2024) 350986 Univerzita Mateja Bela Department of absent lending vypož. (until 20.06.2024) 350987 Univerzita Mateja Bela Department of absent lending vypož. (until 21.06.2024) 350988 Univerzita Mateja Bela Department of absent lending 350989 Univerzita Mateja Bela Department of absent lending 350990 Univerzita Mateja Bela Department of absent lending 350991 Univerzita Mateja Bela Department of absent lending 350992 Univerzita Mateja Bela Department of absent lending 350993 Univerzita Mateja Bela Department of absent lending 350994 Univerzita Mateja Bela Department of absent lending 350995 Univerzita Mateja Bela Department of absent lending 350996 Univerzita Mateja Bela Department of absent lending 350997 Univerzita Mateja Bela Department of absent lending 350998 Univerzita Mateja Bela Department of absent lending 350999 Univerzita Mateja Bela Department of absent lending 351000 Univerzita Mateja Bela Department of absent lending 351001 Univerzita Mateja Bela Department of absent lending 351002 Univerzita Mateja Bela Department of absent lending 351003 Univerzita Mateja Bela Department of absent lending 351004 Univerzita Mateja Bela Department of absent lending 351005 Univerzita Mateja Bela Department of absent lending 351006 Univerzita Mateja Bela Department of absent lending 351007 Univerzita Mateja Bela Department of absent lending 351008 Univerzita Mateja Bela Department of absent lending 351009 Univerzita Mateja Bela Department of absent lending 351010 Univerzita Mateja Bela Department of absent lending 351011 Univerzita Mateja Bela Department of absent lending 351012 Univerzita Mateja Bela Department of absent lending 351013 Univerzita Mateja Bela Department of absent lending 351014 Univerzita Mateja Bela Department of absent lending 351015 Univerzita Mateja Bela Department of absent lending 351016 Univerzita Mateja Bela Department of absent lending 351017 Univerzita Mateja Bela Department of absent lending 351018 Univerzita Mateja Bela Department of absent lending 351019 Univerzita Mateja Bela Department of absent lending 351020 Univerzita Mateja Bela Department of absent lending 351021 Univerzita Mateja Bela Department of absent lending 364536 Univerzita Mateja Bela Department of absent lending 364537 Univerzita Mateja Bela Department of absent lending 364538 Univerzita Mateja Bela Department of absent lending 364539 Univerzita Mateja Bela Department of absent lending 364540 Univerzita Mateja Bela Department of absent lending 364541 Univerzita Mateja Bela Department of absent lending 364542 Univerzita Mateja Bela Department of absent lending 364543 Univerzita Mateja Bela Department of absent lending 364544 Univerzita Mateja Bela Department of absent lending 364545 Univerzita Mateja Bela Department of absent lending 364546 Univerzita Mateja Bela Department of absent lending 364547 Univerzita Mateja Bela Department of absent lending 364548 Univerzita Mateja Bela Department of absent lending Title Engaging customers using big data Subtitle how marketing analytics are transforming business Author info Arvind Sathi Author Sathi Arvind
Issue data New York : Palgrave Macmillan , 2014. - ix; 215 s., 24 cm Issue 1st ed. ISBN 978-1-137-38618-2 Note Bibliografické odkazy. Register Keywords marketing marketingová analýza - marketing analysis zákaznícke správanie internetový marketing - internet marketing customers' behavior Language English Country United States of America systematics 339.138 658.893 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 346211 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Microeconomics Author info Hugh Gravelle and Ray Rees Author Gravelle Hugh
Co-authors Rees Ray
Issue data Harlow : FT Prentice Hall , 2004. - viii; 738 s. : gr., il., 25 cm Issue 3rd ed. ISBN 978-0-582-40487-8 Note Bibliografia s. 719-725. Register Keywords mikroekonomika - microeconomics zákazníci - customers analýzy trhu mikroekonómia - microeconomics spotrebitelia - consumers marketingová analýza - marketing analysis Language English Country Great Britian systematics 330.101.542 339.13.017 658.89 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 337927 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Marketingové analýzy a prognózy Author info Dagmar Lesáková a kolektív Author Lesáková Dagmar
Issue data Bratislava : Sofa , 2002. - 192 s. : tab., príl., 20 cm ISBN 80-89033-23-7 Keywords marketing marketingová analýza - marketing analysis Language Slovak Country Slovak Republic systematics 339.138 005.52 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 25066 Univerzita Mateja Bela Economic reading room In-Library Use Only
