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Title Gamification in tourism Subtitle designing memorable experiences Author info Paul Bulencea, Roman Egger Author Bulencea Paul
Co-authors Egger Roman
Issue data Norderstedt : Books on Demand , 2015. - 188 s. : il., 21 cm ISBN 9783734759673 Note Bibliografia Keywords cestovný ruch - turizmus - tourism marketing cestovného ruchu - tourism marketing event marketing herný dizajn - game design economic experiments gamifikácia - gamification Form. Descr. monografie - monographies Language English Country Germany systematics 338.48 338.487:658.8 658.8:394.4 794/795:7.05 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 383382 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Organizácia a motivácia v event marketingu Author info Edita Štrbová Author Štrbová Edita
Issue data Nitra : Univerzita Konštantína Filozofa v Nitre, Filozofická fakulta , 2012. - 106 s. : gr., 21 cm Issue [1. vyd.] ISBN 978-80-558-0046-2 Note Bibliografia s. 94-106 Keywords event marketing marketing cieľové skupiny target groups motivácia - motivation Language Slovak Country Slovak Republic systematics 339.138 005.583.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 338353 Univerzita Mateja Bela Department of absent lending Title Event aneb Úspěšná akce krok za krokem Subtitle příručka pro organizátory Author info Vivien Lattenberg Author Lattenberg Vivien
Issue data Brno : Computer Press, a.s. , 2010. - 257 s. : il., tab., 23 cm Issue 1. vyd. ISBN 978-80-251-2397-3 Note Obálkový podnázov: průvodce pro organizátory firemních setkání, společenských akcí, úspěšných konferencí, prezentací. - Register Keywords úspešné akcie event marketing udalosti - events Language English Country Czech Republic systematics 005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 335306 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Event marketing Subtitle jak využít emoce v marketingové komunikaci Author info Petr Šindler Author Šindler Petr 1972-
Issue data Praha : GRADA Publishing , 2003. - 236 s. : il., tab., 23 cm Issue 1. vyd. Edition Manažer ISBN 80-247-0646-6 Note Bibliografia s. 231-236 Keywords event marketing marketingová komunikácia - communication in marketing - marketing communication Form. Descr. štúdie - studies Language Czech Country Czech Republic systematics 658.8:394.4(048.8) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 2, at library only 2 
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Call number Location Sublocation Umiestnenie Info 25944 Univerzita Mateja Bela Economic reading room In-Library Use Only 257035 Univerzita Mateja Bela Department of finance and accounting In-Library Use Only 387941 Univerzita Mateja Bela Department of absent lending 387942 Univerzita Mateja Bela Department of absent lending
