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  1. TitleRegional quality marks as a competitive advantage of biosphere reserves
    Author infoKatarina Sýkorová
    Author Sýkorová Katarína 1982- (100%) UMBEF15 - Katedra verejnej ekonomiky a regionálneho rozvoja
    Source document Global social and technoligical development and sustainability : EUMMAS A2S conference. Pp. 21-33. - Banja Luka : EUMMAS, 2023 ; EUMMAS A2S conference 2023 Global social and technoligical development and sustainability
    Keywords biosférické rezervácie - biosphere reserves   regionálne produkty   konkurenčná výhoda územia   rozvoj  
    Form. Descr.príspevky v zborníku - proceedings papers
    LanguageEnglish
    CountryBosnia and Herzegovina
    Public work category AFC
    No. of Archival Copy53230
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    References (1) - PUBLIKAČNÁ ČINNOSŤ
  2. TitleMeasuring the communication effect of regional product brands in Slovakia
    Author infoJanka Beresecká ... [et al]
    Author Beresecká Janka (25%)
    Co-authors Nagyová Ľudmila (25%)
    Hudecová Martina (25%)
    Hroncová Vicianová Jana 1985- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document Economics, management and business 2023 : contemporary issues, insights and new challenges. pp. 563-572. - Prešov : Vydavateľstvo Prešovskej univerzity, 2023 / Calin Abrudan Leonard ; Adamišin Peter ; Affuso Ermanno ; Taha Ali Viktória ; Bačík Radovan ; Musa Hussam 1968- ; Závadský Ján 1975- ; Economics, management a business 2023 contemporary issues, insights and new challenges
    Keywords spotrebitelia - consumers   regionálna značka   regionálne produkty  
    Headings Geogr. Slovensko
    Form. Descr.príspevky v zborníku
    LanguageEnglish
    CountrySlovak Republic
    URL Link na zdrojový dokument
    Public work category AFD
    No. of Archival Copy54062
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
  3. TitleThe importance of tourist information centers in the development of tourism in Slovakia
    Author infoĽudmila Mazúchová, Kristína Pančíková
    Author Mazúchová Ľudmila 1987- (60%)
    Co-authors Pančíková Kristína 1990- (40%) UMBEF01 - Katedra cestovného ruchu
    Source document SGEM 2018 : 5th international multidisciplinary scientific conference on social sciences & arts, conference proceedings, 26 August - 01 September, 2018, Albena Co., Bulgaria, Vol. 5, no. 1.4 - Modern science: economics and tourism. Pp. 785-792. - Sofia : STEF92 Technology, 2018 ; SGEM 2018 international multidisciplinary scientific conference on social sciences & arts
    Keywords mystery shopping   regionálne produkty   zamestnanci - employees   turistické informačné centrá  
    Form. Descr.príspevky v zborníku - proceedings papers
    LanguageEnglish
    CountryBulgaria
    systematics 338.48
    Public work category AFC
    No. of Archival Copy44292
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    unrecognised

    unrecognised

  4. TitleStudy of consumer preferences of regional labeling. Slovak case study
    Author infoJana Jaďuďová ... [et al.]
    Author Jaďuďová Jana 1983- (50%) UMBFP04 - Katedra životného prostredia
    Co-authors Marková Iveta 1971- (25%) UMBFP04 - Katedra životného prostredia
    Hroncová Vicianová Jana 1985- (10%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Bohers Anna 1983- (10%) UMBFP04 - Katedra životného prostredia
    Murin Ivan 1967- (5%)
    Source document European Countryside : The Journal of Mendel University in Brno. Vol. 10, no. 3 (2018), pp. 429-441. - Warsaw : De Gruyter Open, 2018
    Keywords lokálne aktivity   regionálne produkty   regionálna značka   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour  
    Headings Geogr. Gemer-Malohont
    LanguageEnglish
    CountryCzech Republic
    systematics 502.1
    Public work category ADM
    No. of Archival Copy43824
    Repercussion category STOKLASA, Michal. Influence of technology on regional brands in Czechia. In Engineering management in production and services. ISSN 2543-6597, 2019, vol. 11, no. 4, pp. 92-102.
    ESMENE, Shukru - LEYSHON, Michael. The role of rural heterogeneity in knowledge mobilisation and sociotechnical transitions : reflections from a study on electric vehicles as an alternative technology for Cornwall, UK. In European countryside. ISSN 1803-8417, 2019, vol. 11, no. 4, pp. 661-671.
    HITKA, Milos - STARCHON, Peter - LORINCOVA, Silvia - CAHA, Zdenek. Education as a key in career building. In Journal of business economics and management. ISSN 1611-1699, 2021, vol. 22, no. 4, pp. 1065-1083.
    MARGARISOVA, Kiara - VOKACOVA, Lucie - KURALOVA, Katerina. Marketing support for local producers. In Agrarian perspectives : 28th international scientific conference on agrarian perspectives - business scale in relation to economics. ISSN 1213-7960, 2019, pp. 152-158.
    STOKLASA, Michal - MATUŠÍNSKÁ, Kateřina. Consumer perception of regional brands in Czechia in 2021. In Scientific papers of the University of Pardubice, Series D : Faculty of economics and administration. ISSN 1211-555X, 2022, vol. 30, no. 1, pp. 1-11.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
    unrecognised

    unrecognised

  5. TitleTvorba regionálneho produktu cestovného ruchu
    Subtitlezborník z 10. konferencie o cestovnom ruchu, Banská Bystrica 2007
    Author inforec. Milota Vetráková, Peter Čuka
    Another authors Vetráková Milota 1950- (Recenzent)
    Čuka Peter (Recenzent)
    Issue dataBanská Bystrica : Ekonomická fakulta UMB , 2007
    Issue1. vyd.
    ISBN80-8083-473-9
    Keywords cestovný ruch - turizmus - tourism   regionálne produkty   manažment - management   efektívne riadenie  
    LanguageSlovak
    CountrySlovak Republic
    systematics 33
    Public work category FAI
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    References (16) - PUBLIKAČNÁ ČINNOSŤ
    document on cd/dvd

    document on cd/dvd



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