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Title Tourist destinations: structure and synthesis Author info Douglas G. Pearce Author Pearce Douglas G.
Issue data Wallingford, Oxfordshire : CABI Publishing , 2021. - xi, 269 s. : il., mp., tab., 25 cm ISBN 978-1789245837 Note Bibliografia. Registre Keywords cestovný ruch - turizmus - tourism marketing destinácií - destination marketing strategický marketing - strategic marketing marketingový výskum - výskum trhu - marketing research - market research manažment cestovného ruchu - tourism management Form. Descr. monografie - monographies Language English Country Great Britian systematics 338.48 338.48-4:339.138 658.8:005.21 658.8:005.52 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 383380 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Marketing and managing tourism destinations Author info Alastair M. Morrison Author Morrison Alastair M.
Issue data Abingdon, Oxon : Routledge , 2019. - xxv, 689 s. : il., tab., 25 cm Issue 2nd ed. ISBN 978-1-138-89729-8 Note Bibliografické odkazy. Register Keywords cestovný ruch - turizmus - tourism marketing cestovného ruchu - tourism marketing manažment cestovného ruchu - tourism management destinačný manažment - manažment cieľových miest - destination management marketing destinácií - destination marketing Form. Descr. učebnice vysokých škôl - textbooks (higher) Language English Country Great Britian systematics 338.48 338.487:658.8 338.486 338.48-4:005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 383317 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Destination marketing Subtitle essentials Author info Steven Pike Author Pike Steven
Issue data Abingdon ; New York : Routledge Taylor & Francis Group , 2016. - xx, 344 s. : obr., tab., 25 cm Issue 2nd ed. ISBN 978-1-138-91290-8 Note Bibliografické odkazy. Register Keywords cestovný ruch - turizmus - tourism marketing cestovného ruchu - tourism marketing marketing destinácií - destination marketing Language English Country Great Britian, United States of America systematics 338.48 338.48-4:339.138 338.48:659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 362986 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Význam značky "európske" pre mestské cieľové miesta cestovného ruchu Author info Ľudmila Elexová, Zuzana Gajdošíková, Tomáš Gajdošík Author Elexová Ľudmila 1983-
Co-authors Gajdošíková Zuzana 1987-
Gajdošík Tomáš 1988-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum , 2016. - 69 s. : gr., obr., tab., CD-ROM + 1 brožúra Issue 1. vyd. Edition Ekonomická fakulta ISBN 978-80-557-1136-2 Type of el. source Elektronické dokumenty (listy, články, monografie) Note Bibliografia s. 61-67 Keywords cestovný ruch - turizmus - tourism európsky cestovný ruch marketing cestovného ruchu - tourism marketing marketing destinácií - destination marketing European tourism Language Slovak Country Slovak Republic systematics 338.48 338.48(4) 338.48:659.1 338.48-4:005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 3, at library only 1 
document on cd/dvd
Call number Location Sublocation Umiestnenie Info 362095 Univerzita Mateja Bela Economic reading room In-Library Use Only 362096 Univerzita Mateja Bela Department of absent lending 362097 Univerzita Mateja Bela Department of absent lending 362098 Univerzita Mateja Bela Department of absent lending Title Integrovaná marketingová komunikácia ako predpoklad formovania pozitívneho imidžu štátu v cestovnom ruchu Author info Vanda Maráková, Ivana Šimočková Author Maráková Vanda 1976-
Co-authors Šimočková Ivana 1985-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2015. - 209 s. : gr., obr., sch., tab., 21 cm Issue 1. vyd. Edition Studia oeconomica , 51 ISBN 978-80-557-1066-2 Note Obsah a resumé anglicky. - Bibliografia s. 170-185 Keywords cestovný ruch - turizmus - tourism marketingová komunikácia - communication in marketing - marketing communication integrovaná marketingová komunikácia - integrated marketing communication marketing cestovného ruchu - tourism marketing marketing destinácií - destination marketing integrated marketing communication Headings Geogr. Slovensko Language Slovak Country Slovak Republic systematics 338.48 338.487:658.8 338.48-4:339.138 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 35, currently available 34, at library only 1 
unrecognised
Call number Location Sublocation Umiestnenie Info 353912 Univerzita Mateja Bela Economic reading room In-Library Use Only 353913 Univerzita Mateja Bela Department of absent lending 353914 Univerzita Mateja Bela Department of absent lending 353915 Univerzita Mateja Bela Department of absent lending 353916 Univerzita Mateja Bela Department of absent lending 353917 Univerzita Mateja Bela Department of absent lending 353918 Univerzita Mateja Bela Department of absent lending 353919 Univerzita Mateja Bela Department of absent lending 353920 Univerzita Mateja Bela Department of absent lending 353921 Univerzita Mateja Bela Department of absent lending 353922 Univerzita Mateja Bela Department of absent lending 353923 Univerzita Mateja Bela Department of absent lending 353924 Univerzita Mateja Bela Department of absent lending 353925 Univerzita Mateja Bela Department of absent lending 353926 Univerzita Mateja Bela Department of absent lending 353927 Univerzita Mateja Bela Department of absent lending 353928 Univerzita Mateja Bela Department of absent lending 353929 Univerzita Mateja Bela Department of absent lending 353930 Univerzita Mateja Bela Department of absent lending 353931 Univerzita Mateja Bela Department of absent lending 353932 Univerzita Mateja Bela Department of absent lending 353933 Univerzita Mateja Bela Department of absent lending 353934 Univerzita Mateja Bela Department of absent lending 353935 Univerzita Mateja Bela Department of absent lending 353936 Univerzita Mateja Bela Department of absent lending 353937 Univerzita Mateja Bela Department of absent lending 353938 Univerzita Mateja Bela Department of absent lending 353939 Univerzita Mateja Bela Department of absent lending 353940 Univerzita Mateja Bela Department of absent lending 353941 Univerzita Mateja Bela Department of absent lending 353942 Univerzita Mateja Bela Department of absent lending 353943 Univerzita Mateja Bela Department of absent lending 353944 Univerzita Mateja Bela Department of absent lending 353945 Univerzita Mateja Bela Department of absent lending 353946 Univerzita Mateja Bela Department of absent lending Title Destination marketing and management Subtitle theories and applications Author info edited by Youcheng Wang and Abraham Pizam Another authors Wang Youcheng (Editor)
Pizam Abraham (Editor)
Issue data Wallingford ; Boston : CABI Publishing , c2011. - x, 370 s. : obr., sch. Issue 1st ed. ISBN 978-1-84593-762-1 Note Bibliografické odkazy. Register Keywords cestovný ruch - turizmus - tourism marketing cestovného ruchu - tourism marketing manažment cestovného ruchu - tourism management marketing destinácií - destination marketing Language English Country Great Britian, United States of America systematics 338.48 338.48:659.1 338.48-4:005 338.48-4:339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 362979 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Destination brands Subtitle managing place reputation Author info edited by Nigel Morgan ... [et al.] Author Morgan Nigel
Issue data Oxford : Elsevier Butterworth-Heinemann , 2011. - xvii; 370 s. : fotogr., il., tab. Issue 3rd ed. ISBN 978-0-08-096930-5 Note Bibliografické odkazy. Register Keywords destinácie cestovného ruchu destinačný manažment - manažment cieľových miest - destination management marketing destinácií - destination marketing tourist destinations Language English Country Great Britian systematics 338.48 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 339299 Univerzita Mateja Bela Department of tourism In-Library Use Only 341556 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Destination branding: creating the unique destination proposition Author info [edited by] Nigel Morgan and Anette Pritchard, Roger Pride Another authors Morgan Nigel (Editor)
Pritchard Annette (Editor)
Pride Roger (Editor)
Issue data Abingdon, Oxon : Routledge , 2010. - 314 s. : il., mp., 24 cm Issue Revised second ed. ISBN 978-1-85617-820-4 Note Bibliogr. odkazy. Reg. Keywords marketing destinácií - destination marketing regionálna politika - regional policy Language English Country Great Britian systematics 338.48-4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 328326 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Destination marketing Subtitle an integrated marketing communication approach Author info Steven Pike Author Pike Steven
Issue data Oxford : Elsevier Butterworth-Heinemann , 2008. - 406 s. : il., mp., 25 cm Issue 1st ed. ISBN 978-0-7506-8649-5 Note Bibliogr. s. 371-396. Reg. Keywords marketing destinácií - destination marketing marketingové stratégie - marketing strategy Language English Country Great Britian systematics 338.48 339 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 book
Call number Location Sublocation Umiestnenie Info 328348 Univerzita Mateja Bela Department of tourism In-Library Use Only 339300 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Marketingová strategie destinace cestovního ruchu Subtitle jak získat více příjmů z cestovního ruchu Author info Monika Palatková Author Palatková Monika
Issue data Praha : Grada Publishing , 2006. - 341 s., 24 cm Issue 1. vyd. Edition Manažer. Marketing ISBN 80-247-1014-5 Note Bibliogr. odkazy. Bibliografia s. 317-326. Seznam skratek Keywords marketing destinácií - destination marketing cestovný ruch - turizmus - tourism Headings Geogr. Česko Language Czech Country Czech Republic systematics 338.48 (437.3) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 310538 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only
