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Title Facebook for public relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary Author info Ludvík Eger ... [et al.] Author Eger Ludvík (20%)
Co-authors Egerová Dana (20%)
Tomczyk Łukasz (20%)
Krystoň Miroslav 1964- (20%) UMBPF14 - Katedra andragogiky
Czeglédi Csilla (20%)
Source document Journal of Marketing for Higher Education. Vol. 31, no. 2 (2021), pp. 240-260. - Abingdon : Taylor & Francis Group, 2021 Keywords vysokoškolské vzdelávanie - college education public relations - styk s verejnosťou - komunikácia s verejnosťou Facebook Form. Descr. články - journal articles Language English Country Great Britian Annotation Práca prezentuje výsledky výskumu zameraného na využívanie facebooku vybranými univerzitami a prináša súbor praktických kritérií pre úspešnú komunikáciu s verejnosťou URL Link na plný text Link do databázy WoS Public work category ADC No. of Archival Copy 50809 Repercussion category DE MATOS, Nelson - CORREIA, Marisol B. - SAURA, Jose Ramon - REYES-MENENDEZ, Ana - BAPTISTA, Nuno. Marketing in the public sector - benefits and barriers : a bibliometric study from 1931 to 2020. In Social sciences (Basel). ISSN 2076-0760, 2020, vol. 9, no. 10, pp. 1-22.
RAMADANTY, Sari - SYAFGANTI, Imam. Discovering Indonesian higher education promotional content through instagram. In Proceedings of 2021 international conference on information management and technology (ICIMTech 2021), virtual, 19th-20th August 2021. Jakarta : Institute of electrical and electronics engineers, Indonesia section, 2021. ISBN 978-166544937-3, pp. 320-325.
EBRAHIMI, Pejman - SALAMZADEH, Aidin - GHOLAMPOUR, Abbas - FEKETE-FARKAS, Maria. Social networks marketingand hungarian online consumer purchase behavior : the microeconomics strategic view based on IPMA matrix. In Academy of strategic management journal. ISSN 1544-1458, 2021, vol. 20, no. 4, pp. 1-7.
MATOSAS-LÓPEZ, Luis. The management of digital marketing strategies in social network services: a comparison between American and European organizations. In Journal of open innovation : technology, market, and complexity. ISSN 2199-8531, 2021, vol. 7, no. 1, pp. 1-16.
TANSKUL, Phikul - KORTANA, Tanapol - SUWANDEJ, Niyom - PUNGNIRUND, Bundit. Components for the success of the development of the flavoring agent manufacturing business in Thailand. In Journal of positive school psychology. ISSN 2717-7564, 2022, vol. 6, no. 2, pp. 2958-2969.
KOUSAR, Shabana - KHANAM, Afifa - HABIBA, Azhar. Reflective assessment of a facebook mediated course of instructional technology : a case from a women university. In Journal of educational research and social science review. ISSN 2710-4524, 2021, vol. 1, no. 4, pp. 56-64.
CESTINO-GONZÁLEZ, Estefanía - LEIVA-OLIVENCIA, Juan José - RUIZ-DEL-OLMO, Francisco Javier. Analysis of the publications of the universities of the South of the Iberian Peninsula on facebook. In Smart innovation, systems and technologies : international conference on communication and aplied technologies, ICOMTA 2021, Bogota, 01st-03rd September 2021. ISSN 2190-3018, 2022, vol. 259 SIST, pp. 564-572.
HASSAN, Masood - ADNAN BASHIR, Muhammad - AZEEM QURESHI, Muhammad. Descriptive dimensions of brand equity in service sector of Pakistan : a literature review. In NICE research journal. ISNN 2219-4282, 2020, vol. 13, no. 4, pp. 147-177.
CUZA, Aleksandru Ioan. Economic and social benefits of public sector marketing. In EcoSoEn : scientific journal. ISSN 2587-425X, 2021, vol. 4, no. 1-2, pp. 57-63.
BRATOAVEANU, D. B. - LIPTAC, A. P. - SÎRBU, R. - STANCIU, S. Romanian universities in social media. An analysis based on international rankings. In New trends in sustainable business and consumption : 7th BASIQ international conference, Foggia, 03th-05th June 2021 [online]. Bucharest : ASE - Academia de studii economice din București, 2021, pp. 930-938 [cit. 2022-04-06]. Dostupné na: https://basiq.ro/papers/2021/21116%20-%20Bratoveanu.pdf
VARZARU, Anca Antoaneta. Assessing digital transformation acceptance in public organizations' marketing. In Sustainability. ISSN 2071-1050, 2023, vol. 15, no. 1, pp. 1-15.
NAJIMUDINOVA, Seyil - ISMAILOVA, Rita - OSKONBAEVA, Zamira. What defines the university choice? The case of higher education in Kyrgyzstan. In Sosyo ekonomi. ISSN 1305-5577, 2022, vol. 30, no. 54, pp. 53-72.
NUSEIR, Mohammed T. - ALJUMAH, Ahmad Ibrahim - EL-REFAE, Ghaleb A. Digital marketing and public relations : a way to promote public relations value. In International journal of data and network science. ISSN 2561-8148, 2022, vol. 6, no. 4, pp. 1331-1340.
BATE, Adisu Fanta - BALAWI, Ayman. Social media as effective tool for understanding customer experience : a systematized review. In Marketing and menedzsment. ISSN 1219-0349, 2021, vol. 55, no. 4, pp. 15-25.
DEKAWATI, Ipong - NULHAKIM , Yusuf Lukman - NUGRAHA, Rizki Satria. The leadership role of principal and public relations and his contribution to the image of junior high school. In Proceeding of international conference on research of of educational administration and management : ICREAM 5th [online]. 2021, vol. 5, no. 1, pp. 49-57 [cit. 2023-03-06]. ISSN 2963-3249. Dostupné na: http://proceedings2.upi.edu/index.php/ICREAM/article/view/2303
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unrecognised
Title How universities communicate with public using Facebook page Author info Ludvík Eger, Dana Egerová ... [et al.] Author Eger Ludvík (25%)
Co-authors Egerová Dana (25%)
Tomczyk Łukasz (25%)
Krystoň Miroslav 1964- (25%) UMBPF14 - Katedra andragogiky
Source document International Journal of Media and Information Literacy. Vol. 6, no. 1 (2021), pp. 88-99. - Bratislava : Academic Publishing House Researcher, 2021 Keywords elektronická komunikácia - electronic communication verejnosť - public sphere komunikácia s médiami Facebook vysokoškolské vzdelávanie - college education európske univerzity Headings Geogr. Poľská republika Česko Slovensko Form. Descr. články - journal articles Language English Country Slovak Republic Annotation Práca prezentuje výsledky výskumu zameraného na komunikačné aktivity vybraných špičkových (domácich a zahraničných) verejných univerzít na Facebooku. Ako nástroj zmeru údajov bol použitý tzv. Netvizz. URL Link na plný text Link na zdrojový dokument Public work category ADN No. of Archival Copy 50441 Repercussion category SUBAVEERAPANDIYAN, A. - MAURYA, Anuradha. Digital media and information literacy : a way to paperless society. In Library philosophy and practice. ISSN 1522-0222, 2021, 08.17.2021, pp. 1-22.
GUSAU, Ahmed Lawal - NEE, Khor Mi - IBRAHIM, Adamkolo Mohammed. How universities communicate their corporate reputation to the world using students’ citizenship as promotional tool in the context of higher education information literacy. In International journal of media and information literacy. ISSN 2500-106X, 2022, vol. 7, no. 2, pp. 398-421.
KAZAKOV, Alexander. The main trends in media and information literacy in the era of the Covid-19 pandemic. In International journal of media and information literacy. ISSN 2500-106X, 2022, vol. 7, no. 2, pp. 463-472.
HERLI, Mohammad - TJAHJADI, Bambang. The role of social media as a voluntary intellectual capital disclosure in universities : evidence from Indonesia. In Intangible capital. ISSN 2014-3214, 2022, vol. 18, no. 2, pp. 247-262.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
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Title Facebook and public relations in higher education. A case study of selected faculties from the Czech Republic and Slovakia Author info Ludvík Eger, Dana Egerová, Miroslav Krystoň Author Eger Ludvík (33%)
Co-authors Egerová Dana (33%)
Krystoň Miroslav 1964- (34%) UMBPF14 - Katedra andragogiky
Source document Romanian Journal of Communication and Public Relations. Vol. 21, no. 1 (2019), pp. 7-30. - Bucharest : National University of Political Studies and Public Administration, 2019 Keywords Facebook vysokoškolské vzdelávanie - college education sociálne siete - social networks marketing Form. Descr. články - journal articles Language English Country Romania Annotation Vedecká práva prispieva k lepšiemu porozumeniu marketingovým aktivítám na sociálnych médiách vo vysokoškolskom vzdelávaní URL Link na plný text Public work category ADM No. of Archival Copy 46711 Repercussion category CHININGA, Tapiwa - RUNGANI, Ellen - CHILIYA, Norman - CHUCHU, Tinashe. Facebook communication and marketing influence on decision-making and choice of university student representatives : a student's perspective. In Romanian journal of communication and public relations. ISSN 1454-8100, 2019, vol. 21, no. 2, pp. 7-21.
CABYOVÁ, Ľudmila - KUSÁ, Alena - ZAUŠKOVÁ, Anna - DURIŠOVÁ, Lenka. Visual identity of universities : logo as a visual symbol of university. In European journal of media art and photography. ISSN 1339-4940, 2020, vol. 8, no. 1, pp. 96-104.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika unrecognised
Title Využívanie sociálnych sietí vybranými mimovládnymi organizáciami v Slovenskej republike Author info Michaela Sládkayová, Katarína Krejčíková Author Beran Sládkayová Michaela 1992- (50%) UMBPF14 - Katedra andragogiky
Co-authors Krejčíková Katarína 1981- (50%) UMBPF14 - Katedra andragogiky
Source document Trendy v podnikání : vědecký časopis Fakulty ekonomické ZČU v Plzni. Roč. 9, č. 3 (2019), s. 41-45. - Plzeň : Vydavatelství ZČU, 2019 Keywords sociálne siete - social networks mimovládne organizácie - non-governmental organizations Facebook komunikačné nástroje - communication tools Form. Descr. články - journal articles Language Slovak Country Czech Republic Annotation Cieľom článku je vysvetliť rastúci význam sociálnych sietí ako prezentačného a komunikačného nástroja pre mimovládny sektor. V tomto článku sa zameriavame na prezentáciu a komunikáciu vybraných mimovládnych organizácií na sociálnej sieti Facebook Public work category ADE No. of Archival Copy 47173 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Regional governments in the Czech Republic and Slovakia and communication with the public using social media Author info Ludvík Eger, Michaela Sládkayová Author Eger Ludvík (50%)
Co-authors Beran Sládkayová Michaela 1992- (50%) UMBPF14 - Katedra andragogiky
Source document Trendy v podnikání : vědecký časopis Fakulty ekonomické ZČU v Plzni. Roč. 9, č. 3 (2019), s. 33-40. - Plzeň : Vydavatelství ZČU, 2019 Keywords public relations - styk s verejnosťou - komunikácia s verejnosťou Facebook sociálne médiá - social media komunikácia - communication cieľové skupiny Form. Descr. články - journal articles Language Czech Country Czech Republic Annotation Štúdia je zameraná na konkrétne aspekty vzťahov s verejnosťou a poskytuje predstavy o tom, ako môžu regionálne vlády lepšie komunikovať so svojimi cieľovými skupinami pomocou sociálnych médií, ako sú Facebook a Youtube. Štúdia porovnáva údaje získané prieskumom na Slovensku a v Českej republike Public work category ADE No. of Archival Copy 47172 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Using the concept of SoLoMo marketing in digital environment to increase brand awareness and communication with customers Author info Pavol Križo, Karol Čarnogurský, Mária Sirotiaková Author Križo Pavol (35%)
Co-authors Čarnogurský Karol (35%)
Sirotiaková Mária 1960- (30%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Knowledge Management in Organizations : communications in computer and information science : proceedings of 13th international conference KMO 2018, Žilina, August 6-10, 2018. S. 551-561. - Ham : Springer Verlag, 2018 ; Knowledge management in Organizations international conference KMO 2018 Keywords zákazníci - customers digitálny marketing - digital marketing Facebook mobile online marketing digital environment Language English Country Slovak Republic systematics 005 Annotation © 2018, Springer Nature Switzerland AG. In today’s digital age, businesses are doing a lot of their activities online. The internet always brings new possibilities in every area and the area of integrated marketing communication is one of the most developing fields. An important role is played by social media with links to user geolocation and mobile devices, i.e. mobile marketing. These marketing techniques are based on attracting attention to the brand, product, or particular business. The aim of this paper is to examine and point out the effect of ads on Facebook’s social network using mobile marketing tools. The data were obtained with the conducted survey and the internal documents of the selected company. The results confirmed the premise that using the latest marketing communications in the digital environment greatly increases brand awareness and geolocation. The target is therefore to create user-friendly content and get its attention. Such a way of integrated marketing commun Public work category AFD No. of Archival Copy 43437 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Antroponymá používateľov sociálnej siete Facebook ako súčasť antroponymického komunikačného registra Par.title Anthroponyms of Facebook users as a part of the anthroponymic communication register Author info Jaromír Krško Author Krško Jaromír 1967- (100%) UMBFF12 - Katedra slovenského jazyka a komunikácie
Source document Slovenská reč. Roč. 83, č. 1 (2018), s. 58-75. - Bratislava : Slovenská akadémia vied, 2018 Keywords vlastné mená - proper names prezývky - nicknames sociálne siete - social networks Facebook Language Slovak Country Slovak Republic systematics 91 Annotation In the presented study, we focus on the basic characteristics of the anthroponymic communication register to which names of social network users belong as well. We point to the elemental difference between an individual's nickname (which is also a result of social relations) and names in the virtual cybernetic space – in other words, the difference between a name of a participant in chat communication and a name in social networks. Based on the comparison of these various name forms, we point to the basic characteristics of anthroponyms of social networks, i.e. a hybrid structure situated on the borderline of first names, surnames, hypocoristic forms of anthroponyms, and nicknames with a distinct aspect of autonomination. In the study, we deal with the formal structure of social network anthroponyms as well. Public work category ADN No. of Archival Copy 42954 Repercussion category ODALOŠ, Pavol. Paradigmatic types of onomastics. In Annales Universitatis Mariae Curie-Skłodowska : sectio FF, philologiae [online]. 2019, vol. 37, no. 1, pp. 35-46 [cit. 2020-01-14]. ISSN 0239-426X. Dostupné na: https://journals.umcs.pl/ff/article/view/8447/7122
ODALOŠ, Pavol. Paradigmatické typy onomastiky. In Onomastyka. Ze studiów nad nazwami własnymi : terminologia teoria i metodologia nadań zagadnienia nazwotwórstwa. Lublin : Wydawnictwo Universitetu Marii Curie-Skłodowskiej, 2020. ISBN 978-83-227-941-1, s. 151-164.
OLOŠTIAK, Martin. Onomastika a teória lexikálnej motivácie. In Vlastné mená v interdisciplinárnom kontexte : 21. slovenská onomastická konferencia, Nitra, 10.-12. 9. 2019. 1. vyd. Nitra : Univerzita Konštantína Filozofa v Nitre, 2022. ISBN 978-80-558-1727-9, s. 11-38.
WACHTARCZYKOVÁ, Jana. Sociolinguistics and social aspects of linguistic research in the Slovenská reč journal. In Slovenská reč. ISSN 0037-6981, 2022, vol. 87, no. 3, pp. 501-540.
OLOŠTIAK, Martin. Slovenská neológia a neografia. In Neologizmy a neologizácia v lingvistickej reflexii. 1. vyd. Prešov : Vydavateľstvo Prešovskej univerzity, 2023. ISBN 978-80-555-3172-4, s. 13-66.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika unrecognised
Title The Facebook social network as a platform for cyberbullying of primary and secondary school pupils and methods for prevention Author info Miriam Niklová, Jana Makúchová Author Niklová Miriam 1981- (50%) UMBPF09 - Katedra pedagogiky
Co-authors Makúchová Jana 1991- (50%) UMBPF09 - Katedra pedagogiky
Source document Acta sociopathologica : přístupy k řešení rizikového chování, 5.. S. 146-159. - Hradec Králové : Gaudeamus, 2018 / Kraus Blahoslav ; Joukl Miroslav Keywords sociálne siete - social networks Facebook kyberšikanovanie - kyberšikana - cyberbullying prevencia - prevention žiaci - learners - pupils Language English Country Czech Republic systematics 37 Public work category AEC No. of Archival Copy 42978 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Analýza obsahov sociálnej siete (facebooku) z ontogenetického hľadiska Par.title Analysis of the social network (facebook) from the ontogentical aspect Author info Beata Žitniaková Gurgová, Jaroslava Jusková Author Žitniaková Gurgová Beata 1977- (70%) UMBPF08 - Katedra psychológie
Co-authors Jusková Jaroslava (30%)
Source document Duševné zdravie a wellbeing virtuálnej generácie : zborník príspevkov z medzinárodnej vedeckej konferencie, Bratislava, 21. 11. 2018. S. 163-173. - Bratislava : IPčko, 2018 / Gajdošová Eva ; Madro Marek ; Valihorová Marta 1951- ; Kaliská Lada 1976- ; Šramová Blandína ; Duševné zdravie a wellbeing virtuálnej generácie medzinárodná vedecká konferencia Keywords sociálne siete - social networks Facebook užívatelia ontogenéza Language Slovak Country Slovak Republic systematics 37 Public work category AFD No. of Archival Copy 43672 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Sociálne médiá: crowdsourcing a strojový preklad Author info Marianna Bachledová Author Bachledová Marianna 1989- (100%) UMBFF14 - Katedra translatológie
Source document Tradícia a inovácia v translatologickom výskume V. : zborník z 5. medzinárodnej translatologickej konferencie doktorandov a postdoktorandov, Nitra, 7. februára 2017. S. 7-16. - Nitra : Univerzita Konštantína Filozofa v Nitre, 2017 / Gromová Edita ; Műglová Daniela ; Tradícia a inovácia v translatologickom výskume V. medzinárodná translatologická konferencia doktorandov a postdoktorandov Keywords crowdsourcing strojové preklady Facebook sociálne médiá - social media Language Slovak Country Slovak Republic systematics 81'25 Public work category AFD No. of Archival Copy 41394 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised