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Title Integrovaná marketingová komunikácia ako predpoklad formovania pozitívneho imidžu štátu v cestovnom ruchu Author info Vanda Maráková, Ivana Šimočková Author Maráková Vanda 1976-
Co-authors Šimočková Ivana 1985-
Issue data Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum : Univerzita Mateja Bela, Ekonomická fakulta , 2015. - 209 s. : gr., obr., sch., tab., 21 cm Issue 1. vyd. Edition Studia oeconomica , 51 ISBN 978-80-557-1066-2 Note Obsah a resumé anglicky. - Bibliografia s. 170-185 Keywords cestovný ruch - turizmus - tourism marketingová komunikácia - communication in marketing - marketing communication integrovaná marketingová komunikácia - integrated marketing communication marketing cestovného ruchu - tourism marketing marketing destinácií - destination marketing integrated marketing communication Headings Geogr. Slovensko Language Slovak Country Slovak Republic systematics 338.48 338.487:658.8 338.48-4:339.138 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 35, currently available 34, at library only 1 
unrecognised
Call number Location Sublocation Umiestnenie Info 353912 Univerzita Mateja Bela Economic reading room In-Library Use Only 353913 Univerzita Mateja Bela Department of absent lending 353914 Univerzita Mateja Bela Department of absent lending 353915 Univerzita Mateja Bela Department of absent lending 353916 Univerzita Mateja Bela Department of absent lending 353917 Univerzita Mateja Bela Department of absent lending 353918 Univerzita Mateja Bela Department of absent lending 353919 Univerzita Mateja Bela Department of absent lending 353920 Univerzita Mateja Bela Department of absent lending 353921 Univerzita Mateja Bela Department of absent lending 353922 Univerzita Mateja Bela Department of absent lending 353923 Univerzita Mateja Bela Department of absent lending 353924 Univerzita Mateja Bela Department of absent lending 353925 Univerzita Mateja Bela Department of absent lending 353926 Univerzita Mateja Bela Department of absent lending 353927 Univerzita Mateja Bela Department of absent lending 353928 Univerzita Mateja Bela Department of absent lending 353929 Univerzita Mateja Bela Department of absent lending 353930 Univerzita Mateja Bela Department of absent lending 353931 Univerzita Mateja Bela Department of absent lending 353932 Univerzita Mateja Bela Department of absent lending 353933 Univerzita Mateja Bela Department of absent lending 353934 Univerzita Mateja Bela Department of absent lending 353935 Univerzita Mateja Bela Department of absent lending 353936 Univerzita Mateja Bela Department of absent lending 353937 Univerzita Mateja Bela Department of absent lending 353938 Univerzita Mateja Bela Department of absent lending 353939 Univerzita Mateja Bela Department of absent lending 353940 Univerzita Mateja Bela Department of absent lending 353941 Univerzita Mateja Bela Department of absent lending 353942 Univerzita Mateja Bela Department of absent lending 353943 Univerzita Mateja Bela Department of absent lending 353944 Univerzita Mateja Bela Department of absent lending 353945 Univerzita Mateja Bela Department of absent lending 353946 Univerzita Mateja Bela Department of absent lending Title The evolution of integrated marketing communications Subtitle the customer-driven marketplace Author info edited by Don E. Schultz ... [et al.] Another authors Schultz Don E. (Editor)
Issue data Abingdon : Routledge Taylor & Francis Group , 2011. - viii; 134 s. Issue 1st ed. ISBN 978-0-415-66892-7 Note Bibliografické odkazy. Register Keywords marketingová komunikácia - communication in marketing - marketing communication integrovaná marketingová komunikácia - integrated marketing communication Language English Country Great Britian systematics 339.138 005.57 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 341573 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Reklama, propagace a marketingová komunikace Author info Kenneth E. Clow, Donald Baack; [překlad Vladimír Paulíny] Author Clow Kenneth E.
Co-authors Baack Donald
Another authors Paulíny Vladimír (Translator)
Issue data Brno : Computer Press , 2008. - xx, 484 s. : il., 30 cm Issue 1. vyd. ISBN 978-80-251-1769-9 Note Bibliografické odkazy. Registre Keywords marketingová komunikácia - communication in marketing - marketing communication reklama a propagácia - advertising and promotion integrovaná marketingová komunikácia - integrated marketing communication integrated marketing communication Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 659.1 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 310137 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 374065 Univerzita Mateja Bela Economic reading room In-Library Use Only
