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Title Marketingová komunikácia v cestovnom ruchu Author info Vanda Maráková Author Maráková Vanda 1976-
Issue data Bratislava : Wolters Kluwer SR , 2016. - 166 s. : il., tab., 24 cm Issue 1. vyd. Edition Ekonómia , 598 ISBN 978-80-8168-394-7 Note Bibliografia Keywords marketingová komunikácia - communication in marketing - marketing communication cielený marketing - target marketing marketing cestovného ruchu - tourism marketing cestovný ruch - turizmus - tourism Form. Descr. monografie - monographies Language Slovak Country Slovak Republic systematics 658.8:316.77 658.89 338.487:658.8 338.48 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 390212 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Aplikovaný marketing Author info Milan Oreský a kolektív Author Oreský Milan
Issue data Bratislava : Wolters Kluwer , 2016. - 350 s. : gr., obr., sch., tab., 25 cm Issue 1. vyd. Edition Ekonómia , 587 ISBN 978-80-8168-382-4 Note Bibliografické odkazy Keywords marketing cielený marketing - target marketing vysokoškolské učebnice - učebnice vysokých škôl university textbooks Language Slovak Country Slovak Republic systematics 339.138 658.89 658.8 (075.8) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 2, at library only 2 
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Call number Location Sublocation Umiestnenie Info 358990 Univerzita Mateja Bela Economic reading room In-Library Use Only 358991 Univerzita Mateja Bela Department of absent lending 362830 Univerzita Mateja Bela Department of absent lending 367084 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Vyluxusované mozky Subtitle triky, které používají firmy, aby nás přiměly k nákupu Author info Martin Lindstrom; [z anglického originálu ... preložil Milan Dvořák] Author Lindstrom Martin
Another authors Dvořák Milan (Translator)
Issue data Praha : Management Press , 2012. - 287 s., 24 cm Issue [1. vyd.] ISBN 978-80-7261-191-1 Note Bibliografické odkazy. Register Keywords cielený marketing - target marketing psychológia reklamy - psychology of advertising spotrebitelia - consumers Language Czech Country Czech Republic systematics 658.89 658.8:159.91 159.98:659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 339231 Univerzita Mateja Bela Economic reading room In-Library Use Only 339232 Univerzita Mateja Bela Department of absent lending Title Marketing strategy and competitive positioning Author info Graham J. Hooley, John A. Saunders, Nigel F. Piercy Author Hooley Graham J.
Co-authors Saunders John A.
Piercy Nigel F.
Issue data Harlow : Pearson Education , 1998. - xiii, 482 s., obr. : tabuľky, 24 cm Issue 2. ed. ISBN 0-13-371253-2 Note Bibliografia s. 447-466. Menný a vecný register a register korporácií Keywords strategický manažment - strategic management marketing cielený marketing - target marketing manažment - management Language English Country Great Britian systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 3, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 250654 Univerzita Mateja Bela Department of absent lending 250655 Univerzita Mateja Bela Department of absent lending 250656 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only 250657 Univerzita Mateja Bela Department of absent lending
