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Title Vnímanie Product Placement na Slovensku Author info Eva Poliačiková Author Poliačiková Eva 1960- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Theory of management 7 : the selected problems for the development support of management knowledge base. S. 149-152. - Žilina : University of Žilina, Faculty of Management Science and Informatics, 2014 / Hittmár Štefan ; Strišš Jozef Keywords marketingová komunikácia - communication in marketing - marketing communication produktový manažment - product management product placement Language Slovak Country Slovak Republic systematics 005 Public work category AED No. of Archival Copy 31626 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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