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Title Proč už neplatí tradiční marketing Author info hlavní autor a editor: Kamran Kashani; spoluautoři: Jean-Pierre Jeannet ... [et al.] ; [z anglického originálu ... Vilém Jungman, Jan Prochádzka] Author Kashani Kamran
Another authors Jeannet Jean-Pierre (Author)
Issue data Brno : Computer Press , 2007. - xvi, 171 s. : il., tab., 23 cm Issue 1. vyd. ISBN 978-80-251-1536-7 Note Bibliografické odkazy. Register Keywords marketing hodnotové reťazce - value chains marketing služieb - marketing of services - service marketing Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.8 658.8:005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 373793 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only
