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Title Žltá kniha budovania značky Subtitle [dvanásť fenomenálnych princípov pre efektívne budovanie osobnej, firemnej alebo produktovej značky v dobe chaosu a nepozornosti] Author info Michal Pastier Author Pastier Michal
Issue data [Nitra] : Barecz & Conrad Media , 2023. - 604 s. : il., tab., 24 cm ISBN 978-80-8258-011-5 Note Bibliografia Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks budovanie značky - brand building - brandbuilding tvorba značky - brand creation riadenie značky - brand management branding privátne značky - private labels osobný imidž - osobný image - personal image Form. Descr. monografie - monographies Language Slovak Country Slovak Republic systematics 658.626 005:658.626 658.626:339.37 159.923.5 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0 
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Call number Location Sublocation Umiestnenie Info 390372 Univerzita Mateja Bela Department of absent lending Voľný výber - Biznis vypož. (until 02.09.2024) 
Title How to build your brand Subtitle implementing a proven and effective process Author info Laurence Lubin Author Lubin Laurence
Issue data New York : Routledge , 2022. - xv, 196 s., 26 cm Issue 1st ed. ISBN 978-1-032-12146 Note Register Keywords branding obchodné značky - brand names products - brand names - commercial brands - trademarks dizajn - design Form. Descr. monografie - monographies Language English Country United States of America systematics 658.626 7.05 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 386007 Univerzita Mateja Bela Economic reading room In-Library Use Only 
Title Public branding and marketing Subtitle a global viewpoint Author info Staci M. Zavattaro, editor Another authors Zavattaro Staci M. (Editor)
Issue data Cham : Springer Nature Switzerland AG , 2021. - xii, 283 s. : il., tab., 24 cm ISBN 978-3-030-70504-6 Note Bibliografické odkazy. Register Keywords branding marketing marketing miesta - place marketing Form. Descr. kolektívne monografie - collective monographies Language English Country Switzerland systematics 339.138 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 390141 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 
Title Introduction to advertising Subtitle understanding and managing the advertising process Author info Emmanuel Mogaji Author Mogaji Emmanuel
Issue data Abingdon, Oxon : Routledge , 2021. - xii, 295 s. : il., 25 cm Issue 1st ed. ISBN 978-0-367-44199-9 Note Bibliografické odkazy. Register Keywords reklama a propagácia - advertising and promotion branding marketingová komunikácia - communication in marketing - marketing communication Form. Descr. monografie - monographies Language English Country Great Britian systematics 659.1 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 382275 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Úspešné handmade podnikanie Author info Veronika Bošková Author Bošková Veronika
Issue data Bratislava : Veronika Bošková , 2017. - 111 s. : fotogr., 20 cm Issue 1. vyd. ISBN 978-80-972-8517-3 Note Názov z obalu Keywords ručné práce - fancy work - handmade remeslá - handicrafts malé a stredné podnikanie - small and medium-sized business branding cenová politika - price policy marketing Form. Descr. príručky - handbooks Language Slovak Country Slovak Republic systematics 746 658.114 338.5 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 382765 Univerzita Mateja Bela Department of absent lending Voľný výber - Biznis Title Brand New Subtitle nová podoba značek Author info Wally Olins; [z angl. orig. ... přeložil Petr Havlíček] Author Olins Wally
Another authors Havlíček Petr (Translator)
Issue data Praha : Slovart , 2016. - 200 s. : fotogr., obr., 24 cm ISBN 978-80-7529-047-2 Note Bibliografia s. 194-196. Register Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks značkovanie marketing príručky branding handbooks Language Czech Country Czech Republic systematics 658.626 658.8 (035) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 354272 Univerzita Mateja Bela Department of absent lending Title Contemporary brand management Author info Johny K. Johansson, Kurt A. Carlson Author Johansson Johny K.
Co-authors Carlson Kurt A.
Issue data Thousand Oaks : SAGE Publications , 2015. - xi; 258 s. : obr., 23 cm Issue [1st ed.] ISBN 978-1-4522-4287-3 Note Bibliografia s. 240-247. Register Keywords marketing strategické plánovanie - strategic planning značkovanie branding Language English Country United States of America systematics 339.138 003.65 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 345921 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 346150 Univerzita Mateja Bela Economic reading room In-Library Use Only Title The political economy of city branding Author info Ari-Veikko Anttiroiko Author Anttiroiko Ari-Veikko
Issue data Abingdon, Oxon : Routledge , 2014. - xii, 201 s. : il., mp., tab., 24 cm Issue 1st ed. Edition Routledge advances in regional economics, science and policy ISBN 978-0-367-10970-7 Note Bibliografia s. [168]-196. Register Keywords mestá - cities and towns branding mestská správa - správa mesta - municipal government public relations - styk s verejnosťou - komunikácia s verejnosťou ekonomický vývoj - hospodársky vývoj - ekonomický rozvoj - economic development Form. Descr. monografie - monographies Language English Country Great Britian systematics 711.4 352 659.4 330.35 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 377423 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only
