Search results
Title Measuring the communication effect of regional product brands in Slovakia Author info Janka Beresecká ... [et al] Author Beresecká Janka (25%)
Co-authors Nagyová Ľudmila (25%)
Hudecová Martina (25%)
Hroncová Vicianová Jana 1985- (25%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Economics, management and business 2023 : contemporary issues, insights and new challenges. pp. 563-572. - Prešov : Vydavateľstvo Prešovskej univerzity, 2023 / Calin Abrudan Leonard ; Adamišin Peter ; Affuso Ermanno ; Taha Ali Viktória ; Bačík Radovan ; Musa Hussam 1968- ; Závadský Ján 1975- ; Economics, management a business 2023 contemporary issues, insights and new challenges Keywords spotrebitelia - consumers regionálna značka regionálne produkty Headings Geogr. Slovensko Form. Descr. príspevky v zborníku Language English Country Slovak Republic URL Link na zdrojový dokument Public work category AFD No. of Archival Copy 54062 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ Title Study of consumer preferences of regional labeling. Slovak case study Author info Jana Jaďuďová ... [et al.] Author Jaďuďová Jana 1983- (50%) UMBFP04 - Katedra životného prostredia
Co-authors Marková Iveta 1971- (25%) UMBFP04 - Katedra životného prostredia
Hroncová Vicianová Jana 1985- (10%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Bohers Anna 1983- (10%) UMBFP04 - Katedra životného prostredia
Murin Ivan 1967- (5%)
Source document European Countryside : The Journal of Mendel University in Brno. Vol. 10, no. 3 (2018), pp. 429-441. - Warsaw : De Gruyter Open, 2018 Keywords lokálne aktivity regionálne produkty regionálna značka spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour Headings Geogr. Gemer-Malohont Language English Country Czech Republic systematics 502.1 Public work category ADM No. of Archival Copy 43824 Repercussion category STOKLASA, Michal. Influence of technology on regional brands in Czechia. In Engineering management in production and services. ISSN 2543-6597, 2019, vol. 11, no. 4, pp. 92-102.
ESMENE, Shukru - LEYSHON, Michael. The role of rural heterogeneity in knowledge mobilisation and sociotechnical transitions : reflections from a study on electric vehicles as an alternative technology for Cornwall, UK. In European countryside. ISSN 1803-8417, 2019, vol. 11, no. 4, pp. 661-671.
HITKA, Milos - STARCHON, Peter - LORINCOVA, Silvia - CAHA, Zdenek. Education as a key in career building. In Journal of business economics and management. ISSN 1611-1699, 2021, vol. 22, no. 4, pp. 1065-1083.
MARGARISOVA, Kiara - VOKACOVA, Lucie - KURALOVA, Katerina. Marketing support for local producers. In Agrarian perspectives : 28th international scientific conference on agrarian perspectives - business scale in relation to economics. ISSN 1213-7960, 2019, pp. 152-158.
STOKLASA, Michal - MATUŠÍNSKÁ, Kateřina. Consumer perception of regional brands in Czechia in 2021. In Scientific papers of the University of Pardubice, Series D : Faculty of economics and administration. ISSN 1211-555X, 2022, vol. 30, no. 1, pp. 1-11.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika