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Title Využitie jednotlivých nástrojov marketingovej komunikácie pri tvorbe novej značky Author info Jana Galera Matúšová Author Galera Matúšová Jana
Issue data Trnava : Univerzita sv. Cyrila a Metoda , 2014. - 66 s. : obr., 21 cm Issue 1. vyd. ISBN 978-80-8105-602-4 Note Bibliografia s. 65-66 Keywords marketingová komunikácia - communication in marketing - marketing communication reklama direct marketing reklama a propagácia - advertising and promotion Language Slovak Country Slovak Republic systematics 339.138 659 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 2, at library only 2 
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Call number Location Sublocation Umiestnenie Info 348935 Univerzita Mateja Bela Universal reading room In-Library Use Only 348936 Univerzita Mateja Bela Economic reading room In-Library Use Only 348937 Univerzita Mateja Bela Department of absent lending 348938 Univerzita Mateja Bela Department of absent lending Title Stav riešenia problematiky etiky v rôznych oblastiach marketingovej a masmediálnej komunikácie Author info Jana Galera Matúšová Author Galera Matúšová Jana
Issue data Trnava : Univerzita sv. Cyrila a Metoda , 2014. - 79 s., 21 cm Issue 1. vyd. ISBN 978-80-8105-621-5 Note Bibliografia s. 78-79 Keywords marketingová komunikácia - communication in marketing - marketing communication masmediálna komunikácia - mass media communication masmédiá - mass media - massmedia etika - ethics mediálna komunikácia - communication in mass media - media communication Language Slovak Country Slovak Republic systematics 316.772.4 658.8:316.77 659.4 17 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 359564 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Psychológia reklamy Author info Jana Matúšová Author Galera Matúšová Jana
Issue data Trvava : Univerzita sv. Cyrila a Metoda , 2013. - 77 s. : obr., 30 cm Issue 1. vyd. ISBN 978-80-8105-471-6 Keywords psychológia reklamy - psychology of advertising reklamné kampane advertising campaigns Language Slovak Country Slovak Republic systematics 159.98:659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 359566 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only
