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Title Tvorba a overenie neštandardizovaného didaktického testu pre tematický celok grafická komunikácia v predmete Technika Author info Jakub Duraj, Ján Stebila; rec. Ján Stebila, Petra Kvasnová, Martin Kučerka Author Duraj Jakub (50%)
Co-authors Stebila Ján 1979- (50%) UMBFP07 - Katedra techniky a technológií
Another authors Stebila Ján 1979- (Recenzent)
Kvasnová Petra 1978- (Recenzent)
Kučerka Martin 1980- (Recenzent)
Source document Prírodovedec 2015 : zborník príspevkov zo ŠVK 2015 konanej v Banskej Bystrici 23. apríla 2015. CD-ROM, s. 328-343. - Banská Bystrica : Univerzita Mateja Bela, Fakulta prírodných vied, 2015 / Račáková Slavka 1978- ; Spišiak Ján 1953- ; Prírodovedec 2015 študentská vedecká konferencia Keywords grafická komunikácia technické vzdelávanie - technical education didaktické testy - educational tests and measurements - didactic tests graphic communication technická výchova - technical education Language Slovak Country Slovak Republic systematics 37-62 Public work category AFD No. of Archival Copy 33996 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
unrecognised
Title The language of billboards Author info Jana Klincková Author Klincková Janka 1949- (100%) UMBFF12 - Katedra slovenského jazyka a komunikácie
Source document Czech and Slovak linguistic review. Č. 2 (2012), s. 60-77. - Olomouc : Univerzita Palackého v Olomouci, 2012 Keywords grafická komunikácia billboardy graphic communication Language English Country Czech Republic systematics 81 Annotation The analysis and interpretation of the language used in the text on static billboards allows us to reflect not only on how professional use of language as a means of communication can successfully fulfil the intentions of the advertiser, but also on its secondary functions. In this paper, we evaluate the word as both a sign and a means of expression, and a sentence as a communication unit, fully realizing that the semantics and pragmatics of words and sentences are the most easily analysed in the contemporary verbal and nonverbal context. Moreover, our efforts aim to identify the communicative functions of billboard language and, with regard to its functions and its communicative intention, to justify the appropriateness of the vocabulary on chosen billboards. Bearing in mind the generally applied criteria of verification, we shall try to evaluate the language means on the information-persuasion-(hidden) manipulation axis. The analysis of billboards, i.e. of advertising texts of a mostly commercial character, will focus on using and describing the most frequent language means and on explaining them as means of persuasion – a process which is used mainly in the service of advertising Public work category ADE No. of Archival Copy 35859 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised