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Title Hudba a my Subtitle nákupní chování na trzích kulturních produktů 2015 Author info Radim Bačuvčík Author Bačuvčík Radim
Issue data Zlín : Radim Bačuvčík - VeRBuM , 2016. - 308 s. : tab., 21 cm Issue 1. vyd. ISBN 978-80-87500-84-2 Note Bibliografia s. 283-285. Register Keywords hudba - music marketing kultúry spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour 2015 marketing of culture Language Czech Country Czech Republic systematics 316.7:658.8 78 366.1 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 368240 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Marketing kultury Subtitle divadlo, koncerty, publikum, veřejnost Author info Radim Bačuvčík Author Bačuvčík Radim
Issue data Zlín : VeRBuM , 2012. - 198 s., 23 cm Issue 1. vyd. ISBN 978-80-87500-17-0 Note Bibliografia s. 193-198 Keywords marketing kultúry marketing fundraising publikum marketing of culture audience Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 316.7:658.8 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 
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Call number Location Sublocation Umiestnenie Info 347260 Univerzita Mateja Bela Department of absent lending 371223 Univerzita Mateja Bela Department of Roman studies In-Library Use Only 390142 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 
