Search results
Title Impact of the COVID-19 pandemic on competitive potential of large enterprises Author info Anna Wolak-Tuzimek, Vanda Maráková Author Wolak-Tuzimek Anna (40%)
Co-authors Maráková Vanda 1976- (60%) UMBEF01 - Katedra cestovného ruchu
Source document Business impacts of COVID-19 : international business, crisis management, and the global economy. Pp. 158-174. - New York : Routledge, 2024 Keywords konkurencieschopnosť - competitiveness veľké podniky covid-19 - koronavírus - Covid-19 (disease) - SARS-CoV-2 disease - Coronavirus disease 2019 Form. Descr. príspevky v zborníku - proceedings papers Language English Country United States of America URL Link na plný text Link na plný text Public work category AEC No. of Archival Copy 54224 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Title Hodnotenie efektívnosti činnosti manažérskych organizácií v cieľových miestach cestovného ruchu Subtitle dizertačná práca Author info Lenka Dzúriková; školiteľ: Vanda Maráková Author Dzúriková Lenka
Another authors Maráková Vanda 1976- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra cestovného ruchu a spoločného stravovania , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2023. - 179 s. Keywords manažérske organizácie - management organizations efektívnosť - efficiency hodnotenie efektívnosti - effectiveness evaluation cieľové miesta cestovného ruchu - tourism destinations indikátory výkonnosti - performance indicators Form. Descr. doktorské dizertácie - higher doctoral dissertations Language Slovak Country Slovak Republic systematics 005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0 
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Title Conflicts between entreprenurial activities and environment in tourism destinations Subtitle diplomová práca Author info Andrea Tóthová; školiteľ: Vanda Maráková Author Tóthová Andrea
Another authors Maráková Vanda 1976- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra cestovného ruchu a spoločného stravovania , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2023. - 78 s. Keywords udržateľný cestovný ruch - trvalo udržateľný cestovný ruch - sustainable tourism udržateľný rozvoj cestovného ruchu - sustainable development of tourism environmentálne konflikty cieľové miesta cestovného ruchu - tourism destinations limitné kapacity - limited capacities Form. Descr. diplomové práce - master’s theses Language English Country Slovak Republic systematics 338.48:502.131.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0 book
Title Determinants of development and contemporary trends of leisure services Subtitle diplomová práca Author info Branislav Očkaik; školiteľ: Vanda Maráková Author Očkaik Branislav
Another authors Maráková Vanda 1976- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra cestovného ruchu a spoločného stravovania , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2023. - 98 s. Corporation keywords Európska únia - European Union
Keywords služby cestovného ruchu - tourism services - tourist services cestovný ruch - turizmus - tourism voľný čas - leisure - leisure time - free time determinanty - determinants spotreba - consumption Form. Descr. diplomové práce - master’s theses Language English Country Slovak Republic systematics 338.48 (4) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0 book
Title Business skills of tourism university graduates Subtitle insights from Slovak labour market Author info Zuzana Gajdošíková, Tomáš Gajdošík, Vanda Maráková Author Gajdošíková Zuzana 1987- (34%) UMBEF01 - Katedra cestovného ruchu
Co-authors Gajdošík Tomáš 1988- (33%) UMBEF01 - Katedra cestovného ruchu
Maráková Vanda 1976- (33%) UMBEF01 - Katedra cestovného ruchu
Source document Economics, management and business 2023 : contemporary issues, insights and new challenges. Pp. 933-942. - Prešov : Vydavateľstvo Prešovskej univerzity, 2023 / Calin Abrudan Leonard ; Adamišin Peter ; Affuso Ermanno ; Taha Ali Viktória ; Bačík Radovan ; Musa Hussam 1968- ; Závadský Ján 1975- ; Economics, management a business 2023 contemporary issues, insights and new challenges Keywords obchodné zručnosti trh práce - labour market - labor market absolventi - graduates Headings Geogr. Slovensko Form. Descr. príspevky v zborníku - proceedings papers Language English Country Slovak Republic URL Link na zdrojový dokument Public work category AFD No. of Archival Copy 54057 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Meranie hodnoty značky cieľového miesta cestovného ruchu na príklade Banskobystrického samosprávneho kraja Subtitle diplomová práca Author info Klaudia Čonková; školiteľ: Vanda Maráková Author Čonková Klaudia
Another authors Maráková Vanda 1976- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra cestovného ruchu a spoločného stravovania , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2023. - 69 s. Corporation keywords Banskobystrický samosprávny kraj, Banská Bystrica, Slovensko - BBSK
Keywords cieľové miesta cestovného ruchu - tourism destinations hodnota značky - brand value integrovaná marketingová komunikácia - integrated marketing communication rozvoj cestovného ruchu - tourism development Form. Descr. diplomové práce - master’s theses Language Slovak Country Slovak Republic systematics 338.48 (437.6) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0 book
Title Bridging the gap between the country and the factors of competitiveness of enterprises Author info Vanda Maráková ... [et al.] Author Maráková Vanda 1976- (80%) UMBEF01 - Katedra cestovného ruchu
Co-authors Wolak-Tuzimek Anna (7%)
Lament Marzanna (7%)
Tučková Zuzana (6%)
Source document Journal of Competitiveness : scientific journal from the field of management and economics. Roč. 15, č. 4 (2023), s. 214-232. - Zlín : Univerzita Tomáše Bati ve Zlíně, 2023 Keywords konkurencieschopnosť - competitiveness podniky - business enterprises zákazníci - customers správanie sa zákazníkov Form. Descr. články - journal articles Language English Country Czech Republic Annotation Enterprises desiring to be competitive have to continuously improve and react to the current trends. It isimportant, therefore, to know consumers’ opinions and needs to remain competitive, especially as consumers’ behaviour arises from a range of factors and conditions, both macro and microeconomic. Revenue and the prices of consumer goods, undoubtedly the key determinants that have a direct impact on consumer conduct, decide the market demand, and supply determines the real framework of consumption. Geographical, natural, civilisational, and cultural conditions are among the factors affecting consumers’ decisions, influencing consumers’ cultural preferences on the one hand and having an impact on consumer behaviour, on the other hand. This paper identifies the factors of enterprise competitiveness in the opinions of Czech, Slovak and Polish consumers. Specialist literature is reviewed, and descriptive statistical methods and exploratory factor analysis (EFA) are applied. The results are analysed on the basis of a survey of a consumer group using STATISTICA 13.0 software. The survey questionnaire relates to an assessment of significance of competitiveness factors used by enterprises. The research carried out can influence the development of theories of business competitiveness, and the results obtained can provide guidance to managers on the selection of key factors of enterprise competitiveness. URL Link na plný text Public work category ADC No. of Archival Copy 53851 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika article
Title The competitive advantage of enterprises from the customer perspective Author info Vanda Maráková ... [et al.] Author Maráková Vanda 1976- (60%) UMBEF01 - Katedra cestovného ruchu
Co-authors Wolak-Tuzimek Anna (10%)
Lament Marzanna (10%)
Dzúriková Lenka 1993- (20%) UMBEF01 - Katedra cestovného ruchu
Source document E+M Ekonomie a Management. Roč. 26, č. 3 (2023), s. 158-175. - Liberec : Technická univerzita v Liberci, 2023 Keywords konkurencieschopnosť - competitiveness konkurenčné výhody - konkurenčná výhoda - competitive advantages podniky - business enterprises zákazníci - customers faktorová analýza Form. Descr. články - journal articles Language English Country Czech Republic Annotation The ability to achieve and maintain a competitive advantage in the long term is one of the most valuable abilities of a company in the modern economy. Companies strive to achieve a competitive advantage in order to be recognised by customers, which is expected to lead to increased revenues and profits. It is important to choose factors serving to achieve a competitive advantage. More desirable are factors that are difficult to copy by competitors and adapted to the opinions and needs of consumers. The aim of the article is to identify the sources of competitive advantage of enterprises in the opinion of consumers from Slovakia and Poland. The article analyses the literature on the subject and uses the methods of descriptive statistics and exploratory factor analysis (EFA). The analysis of the results is based on surveys conducted on a group of consumers from Slovakia and Poland using statistical software. A questionnaire assesses the importance of competitive factors utilised by companies. The obtained results confirm that quality is an important source of competitive advantage and country is a variable differentiating the selection of sources of competitive advantage. The research contributes to the ongoing scientific discussion, more specifically taking into account the consumer focus. To summarise, gaining a competitive advantage is a complex task influenced by a number of factors. To a large extent, they are related to the capacity for innovation, to the resources possessed, including human capital, and to the ability to respond to market needs and the use of marketing tools. The research contributes to the development of theories in the field of enterprise competitiveness, and its results can serve as recommendations for enterprise managers to identify the key sources of enterprises’ competitive advantage URL Link na plný text Public work category ADM No. of Archival Copy 53453 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika article
Title Destination management organizations in Slovakia and their activities Author info Lenka Dzúriková, Vanda Maráková Author Dzúriková Lenka 1993- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Scientia Iuventa 2023 : book of extended abstracts from international scientific conference of doctoral students and young scientists. S. 17-19. - Banská Bystrica : Belianum, 2023 / Húšťava Šipulová Marta 1996- ; Scientia Iuventa 2023 medzinárodná vedecká konferencia Keywords turistické destinácie destinačný manažment - manažment cieľových miest - destination management manažérske organizácie - management organizations Headings Geogr. Slovensko Form. Descr. abstrakty - abstracts Language English Country Slovak Republic URL Link na zdrojový dokument Public work category AFH No. of Archival Copy 54153 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Developing the destination management organization of the 3rd generation. Insights from Slovakia Author info Vanda Maráková, Lenka Dzúriková Author Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Dzúriková Lenka 1993- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Proceedings of the 6th International Conference on Tourism Research ICTR 2023. Pp. 166-176. - Reading : Academic Conferences International Limited, 2023 ; International Conference on Tourism Research medzinárodná konferencia Keywords cestovný ruch - turizmus - tourism manažment cestovného ruchu - tourism management destinačný manažment - manažment cieľových miest - destination management Headings Geogr. Slovensko Form. Descr. príspevky v zborníku - proceedings papers Language English Country Great Britian URL Link na plný text Public work category AFC No. of Archival Copy 53684 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article