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  1. TitleMeasurement of consumer ethnocentrism of Slovak consumers
    Par.titleMeranie spotrebiteľského etnocentrizmu u slovenských spotrebiteľov
    Author infoJanka Táborecká-Petrovičová, Mária Gibalová
    Author Táborecká Petrovičová Janka 1979- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Gibalová Mária 1988- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document International Review of Management and Marketing. Vol. 4, no. 4 (2014), pp. 247-258. - Mersin : EconJournals, 2014
    Keywords spotrebiteľský etnocentrizmus   merania - measurements   marketing   consumer ethnocentrism  
    LanguageEnglish
    CountryTurkey
    systematics 33
    Public work category ADE
    No. of Archival Copy32638
    Repercussion category LESÁKOVÁ, Dagmar. Ethnocentric behaviour in the Slovak population : do Slovaks purchase Slovak dairy products? In Ekonomický časopis. ISSN 0013-3035, 2016, vol. 64, no. 8, pp. 795-807.
    JADACH, Robert. Consumer ethnocentrism and the consequences for marketing in the countries of East-Central Europe. In Education excellence and innovation management: a 2025 vision to sustain economic development during global challenges : 35th international business information management association conference (IBIMA), Seville, 01st-02nd April 2020. Norristown : International Business Information Management Association, 2020. ISBN 978-0-9998551-4-0, pp. 6200-6202.
    SEVANANDEE, Brenda - DAMAR-LADKOO, Adjnu. Country-of-origin effects on consumer buying behaviours. A case of mobile phones. In Studies in business and economics. ISSN 1842-4120, 2018, vol. 13, no. 2, pp. 179-201.
    LORINCOVÁ, Silvia - HITKA, Miloš - BALÁŽOVÁ, Žaneta. Corporate culture in Slovak enterprises as a factor of HRM quality - case study. In International journal for quality research. ISSN 1800-6450, 2016, vol. 10, no. 4, pp. 719-732.
    OLŠAVSKÝ, František - ŠTARCHOŇ, Peter. Ethnocentrism of consumers in similar cultures. In International relations 2015 : current issues of world economy and politics : 16th international scientific conference, Smolenice, 03rd-04th December 2015. Bratislava : EKONÓM, 2015. ISBN 978-80-225-4219-7, pp. 545-551.
    SIDORCHUK, Roman. Study of the relationship between value orientations and consumer preferences of young consumers in Russia. In Journal of applied economic sciences. ISSN 1843-6110, 2017, vol. 12, no. 7, pp. 2012-2027.
    SAJDAKOWSKA, Marta - ŻAKOWSKA-BIEMANS, Sylwia - GUTKOWSKA, Krystyna. Food of Polish origin and its attributes in consumer opinion. In Zywnosc. ISSN 2451-0769, 2019, vol. 26, no. 1, pp. 155-172.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
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  2. TitleMeasurement of Consumer Associations towards Foreign Brands
    Subtitlediplomová práca
    Author infoMária Gibalová; školiteľ: Janka Táborecká Petrovičová
    Author Gibalová Mária 1988-
    Another authors Táborecká Petrovičová Janka 1979- (Školiteľ (konzultant))
    Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra ekonomiky a manažmentu podniku , Banská Bystrica, Slovensko
    Issue dataBanská Bystrica , 2013. - 121 s.
    Keywords spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   etnocentrizmus   spotrebiteľský etnocentrizmus   krajina pôvodu   produkty - products   národné stereotypy   význam značky  
    LanguageEnglish
    CountrySlovak Republic
    systematics 366.01
    (088.77)
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexk - Kvalifikačné práce
    Copy count1, currently available 0, at library only 1


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