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Title Impact of the COVID-19 pandemic on competitive potential of large enterprises Author info Anna Wolak-Tuzimek, Vanda Maráková Author Wolak-Tuzimek Anna (40%)
Co-authors Maráková Vanda 1976- (60%) UMBEF01 - Katedra cestovného ruchu
Source document Business impacts of COVID-19 : international business, crisis management, and the global economy. Pp. 158-174. - New York : Routledge, 2024 Keywords konkurencieschopnosť - competitiveness veľké podniky covid-19 - koronavírus - Covid-19 (disease) - SARS-CoV-2 disease - Coronavirus disease 2019 Form. Descr. príspevky v zborníku - proceedings papers Language English Country United States of America URL Link na plný text Link na plný text Public work category AEC No. of Archival Copy 54224 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Title Bridging the gap between the country and the factors of competitiveness of enterprises Author info Vanda Maráková ... [et al.] Author Maráková Vanda 1976- (80%) UMBEF01 - Katedra cestovného ruchu
Co-authors Wolak-Tuzimek Anna (7%)
Lament Marzanna (7%)
Tučková Zuzana (6%)
Source document Journal of Competitiveness : scientific journal from the field of management and economics. Roč. 15, č. 4 (2023), s. 214-232. - Zlín : Univerzita Tomáše Bati ve Zlíně, 2023 Keywords konkurencieschopnosť - competitiveness podniky - business enterprises zákazníci - customers správanie sa zákazníkov Form. Descr. články - journal articles Language English Country Czech Republic Annotation Enterprises desiring to be competitive have to continuously improve and react to the current trends. It isimportant, therefore, to know consumers’ opinions and needs to remain competitive, especially as consumers’ behaviour arises from a range of factors and conditions, both macro and microeconomic. Revenue and the prices of consumer goods, undoubtedly the key determinants that have a direct impact on consumer conduct, decide the market demand, and supply determines the real framework of consumption. Geographical, natural, civilisational, and cultural conditions are among the factors affecting consumers’ decisions, influencing consumers’ cultural preferences on the one hand and having an impact on consumer behaviour, on the other hand. This paper identifies the factors of enterprise competitiveness in the opinions of Czech, Slovak and Polish consumers. Specialist literature is reviewed, and descriptive statistical methods and exploratory factor analysis (EFA) are applied. The results are analysed on the basis of a survey of a consumer group using STATISTICA 13.0 software. The survey questionnaire relates to an assessment of significance of competitiveness factors used by enterprises. The research carried out can influence the development of theories of business competitiveness, and the results obtained can provide guidance to managers on the selection of key factors of enterprise competitiveness. URL Link na plný text Public work category ADC No. of Archival Copy 53851 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika article
Title The competitive advantage of enterprises from the customer perspective Author info Vanda Maráková ... [et al.] Author Maráková Vanda 1976- (60%) UMBEF01 - Katedra cestovného ruchu
Co-authors Wolak-Tuzimek Anna (10%)
Lament Marzanna (10%)
Dzúriková Lenka 1993- (20%) UMBEF01 - Katedra cestovného ruchu
Source document E+M Ekonomie a Management. Roč. 26, č. 3 (2023), s. 158-175. - Liberec : Technická univerzita v Liberci, 2023 Keywords konkurencieschopnosť - competitiveness konkurenčné výhody - konkurenčná výhoda - competitive advantages podniky - business enterprises zákazníci - customers faktorová analýza Form. Descr. články - journal articles Language English Country Czech Republic Annotation The ability to achieve and maintain a competitive advantage in the long term is one of the most valuable abilities of a company in the modern economy. Companies strive to achieve a competitive advantage in order to be recognised by customers, which is expected to lead to increased revenues and profits. It is important to choose factors serving to achieve a competitive advantage. More desirable are factors that are difficult to copy by competitors and adapted to the opinions and needs of consumers. The aim of the article is to identify the sources of competitive advantage of enterprises in the opinion of consumers from Slovakia and Poland. The article analyses the literature on the subject and uses the methods of descriptive statistics and exploratory factor analysis (EFA). The analysis of the results is based on surveys conducted on a group of consumers from Slovakia and Poland using statistical software. A questionnaire assesses the importance of competitive factors utilised by companies. The obtained results confirm that quality is an important source of competitive advantage and country is a variable differentiating the selection of sources of competitive advantage. The research contributes to the ongoing scientific discussion, more specifically taking into account the consumer focus. To summarise, gaining a competitive advantage is a complex task influenced by a number of factors. To a large extent, they are related to the capacity for innovation, to the resources possessed, including human capital, and to the ability to respond to market needs and the use of marketing tools. The research contributes to the development of theories in the field of enterprise competitiveness, and its results can serve as recommendations for enterprise managers to identify the key sources of enterprises’ competitive advantage URL Link na plný text Public work category ADM No. of Archival Copy 53453 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika article
Title University-business cooperation Subtitle cross-case analysis of selected European Union countries Document part Chapter 11 Author info Joanna Duda, Vanda Maráková, Anna Wolak-Tuzimek Author Duda Joanna (10%)
Co-authors Maráková Vanda 1976- (80%) UMBEF01 - Katedra cestovného ruchu
Wolak-Tuzimek Anna (10%)
Source document Science, business, and universities : cooperation, knowledge transfer, and entrepreneurship. pp. 160-179. - New York : Routledge, 2022 Keywords spolupráca univerzity-biznis benchmarking krajiny Európskej únie - krajiny EÚ - European Union countries - countries of European union Form. Descr. kapitoly v knihe - book chapters Language English Country United States of America URL Link na plný text Public work category AEC No. of Archival Copy 52118 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Formy komunikacji z interesariuszami w przedsiębiorstwach społecznie odpowiedzialnych Europy Środkowo-Wschodniej Author info Anna Wolak-Tuzimek, Marzanna Lament, Vanda Maráková Author Wolak-Tuzimek Anna (34%)
Co-authors Lament Marzanna (33%)
Maráková Vanda 1976- (33%) UMBEF01 - Katedra cestovného ruchu
Source document Gospodarka 21 wieku : wyzwania sektorowe. S. 195-216. - Varšava : CeDeWu, 2021 / Orędziak Leokadia ; Kurek Robert Keywords cestovný ruch - turizmus - tourism ekonomická komunikácia Headings Geogr. Európa stredná a východná Form. Descr. príspevky v zborníku - proceedings papers Language Polish Country Poland Public work category AEC No. of Archival Copy 50294 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ article
Title Corporate social responsibility as a source of competitive advantage in large enterprises Author info Vanda Maráková, Anna Wolak-Tuzimek, Zuzana Tučková Author Maráková Vanda 1976- (90%) UMBEF01 - Katedra cestovného ruchu
Co-authors Wolak-Tuzimek Anna (5%)
Tučková Zuzana (5%)
Source document Journal of Competitiveness : scientific journal from the field of management and economics. Vol. 13, no. 1 (2021), pp. 113-128. - Zlín : Univerzita Tomáše Bati ve Zlíně, 2021 Keywords spoločenská zodpovednosť podnikov - corporate social responsibility - CSR konkurencieschopnosť - competitiveness podniky cestovného ruchu - tourism enterprises konkurenčné výhody - konkurenčná výhoda - competitive advantages analýzy prieskumov Form. Descr. články - journal articles Language English Country Czech Republic Annotation The competitive advantage of enterprises in the conditions of market economy is not generated merely by ensuring high quality products and services. Therefore, in their strategies, they need to involve elements such as corporate social responsibility. The aim of the paper is to identify the key sources of competitive advantage of large enterprises. In the empirical research, the hypothesis has been tested to determine if the application of corporate social responsibility by enterprises has a statistically significant effect on gaining competitive advantage in the market. The hypothesis is verified on the basis of the authors' study of 253 large enterprises operating in Poland by means of exploratory factor analysis, the statistical method of reducing the number of classifying empirical variables, i.e. of discovering a structure in their interrelations. The procedure enabled the selection of the factors with the greatest statistical shares in explaining variability. To this end, the inp URL Link na plný text Link do databázy WoS Public work category ADC No. of Archival Copy 50189 Repercussion category RODRIGUEZ EUGENIO, Kelvin Ronaldo - GALLO APOLO, Jennifer Edith - GONZÁLEZ ILLESCAS, Mayiya Lisbeth - CARMENATE FUENTES, Luis Pastor. La responsabilidad social empresarial como estrategia de diferenciación de las empresas exportadoras. In INNOVA research journal. ISSN 2477-9024, 2021, vol. 6, no. 3, pp. 171-189.
MAROUSEK, Josef - TRAKAL, Lukas. Techno-economic analysis reveals the untapped potential of wood biochar. In Chemosphere. ISSN 0045-6535, 2022, vol. 291, art. no. 133000, pp.1-11.
STEFKO, Robert - GAVUROVA, Beata - OLEAROVA, Maria - BACIK, Radovan - NEBESKY, Lubomir. Extended model of mobile shopping acceptance : an empirical study of consumer behaviour. In E+M. Ekonomie a management. ISSN 1212-3609, 2023, vol. 26, no. 4, pp. 148-166.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika article
Title Innovation in selected sectors of the economy Author info Marzanna Lament ... [et al.] Author Lament Marzanna
Co-authors Wolak-Tuzimek Anna
Maráková Vanda 1976-
Krištofík Peter 1971-
Issue data Radom : Publishing House Kazimierz Pulaski University of Technology and Humanities , 2020. - 226 s. : gr., tab., 24 cm Issue 1. vyd. Edition Monografie - Uniwersytet Technologiczno-Humanistyczny im. Kazimierza Pułaskiego , Monography, Nr 243 ISBN 978-83-7351-894-0 ISSN 1642-5278 Note Bibliografické odkazy Keywords inovácie - innovations bankovníctvo - banking cestovný ruch - turizmus - tourism poisťovníctvo - insurance Form. Descr. monografie - monographies Language English Country Poland systematics 330.341.1 336.71 368 338.48 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 375351 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Innovation in selected sectors of the economy Author info Marzanna Lament, Anna Wolak-Tuzimek ... [et al.]; rec. Sławomir I. Bukowski, Joanna Duda Author Lament Marzanna (10%)
Co-authors Wolak-Tuzimek Anna (10%)
Maráková Vanda 1976- (40%) UMBEF01 - Katedra cestovného ruchu
Krištofík Peter 1971- (40%) UMBEF04 - Katedra financií a účtovníctva
Another authors Bukowski Sławomir I. (Recenzent)
Duda Joanna (Recenzent)
Issue data Radom : Publishing House Kazimierz Pulaski University of Technology and Humanities , 2020. - 226 s. Issue 1. vyd. ISBN 978-83-7351-894-0 ISSN 1642-5278 Keywords inovácie - innovations economy Form. Descr. monografie - monographies Language English Country Poland Public work category BAA No. of Archival Copy 47552 Repercussion category VESELOVSKÁ, Lenka - POMFFYOVÁ, Mária - SIROTIAKOVÁ, Mária. The value chains in smart regions - the role of ICT through the eyes of consumers. In 22nd international conference on computational science and its applications : ICCSA 2022, Malaga, 04th-07th July 2022. Cham : Springer science and business media, 2022. ISBN 978-3-031-10591-3, pp. 219-234.
POMFFYOVÁ, Mária - VESELOVSKÁ, Lenka. The impact of Covid-19 on purchase behavior changes in smart regions. In Computers. ISSN 2073-431X, 2023, vol. 12, no. 2, pp. 1-25.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Title Forms of Stakeholders Communication by Socially Responsible Enterprises in Slovakia and Poland Author info Vanda Maráková, Marzanna Lament, Anna Wolak-Tuzimek Author Maráková Vanda 1976- (80%) UMBEF01 - Katedra cestovného ruchu
Co-authors Lament Marzanna (10%)
Wolak-Tuzimek Anna (10%)
Source document Corporate Social Responsibility in the Manufacturing and Services Sectors. Pp. 235-253. - Heidelberg : Springer Heidelberg, 2019 / Golinska-Dawson Paulina ; Spychała Małgorzata Note ABSTRAKT: MARÁKOVÁ, Vanda - LAMENT, Marzanna - WOLAK-TUZIMEK, Anna. Forms of Stakeholders Communication by Socially Responsible Enterprises in Central and Eastern Europe. In New Trends in Management and Production Engineering-regional, cross-border and global perspectives : book of abstracts : Brenna, 6.-7. júna 2019. Dabrowa Górnicza : WSB University, 2019. P. [1]. Keywords sociálna zodpovednosť - social responsibility udržateľný rozvoj - trvalo udržateľný rozvoj - sustainable development podniková kultúra - company culture podnikový manažment - manažment podniku - industrial management Language English Country Germany Annotation The objective of this chapter is to examine forms of communication with stakeholders across countries and sectors. Seven forms of communication with stakeholders are examined, namely: inclusion of Corporate Social Responsibility (CSR) assumptions in strategies of enterprise development, CSR reporting, publication of information about CSR activities on websites, pro-environment actions, initiatives for development of local communities, actions for employees, and codes of ethics in place. Two research hypotheses are posited in connection with this objective: country is a variable differentiating forms of enterprise communication with stakeholders and sector is a statistically significant variable affecting choice of forms of enterprise communication with stakeholders. Large enterprises operating in Slovakia and Poland are evaluated. Country is not found to be a factor differentiating forms of stakeholder communication, whereas sector diversifies selected forms of communication, i.e. CSR Public work category AEC No. of Archival Copy 46785 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Determinants of tourist demand in Slovakia and Poland Author info Vanda Maráková, Anna Wolak-Tuzimek, Marzanna Lament Author Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Co-authors Wolak-Tuzimek Anna (25%)
Lament Marzanna (25%)
Source document Conference proceedings : the 11th international days of statistics and economics, September 14-16, 2017, Prague. online, pp. 952-961. - Praha : Libuše Macáková - Melandrium, 2017 ; International days of statistics and economics konferencia Keywords demografia - demography cestovný ruch - turizmus - tourism socio-economic factors Language English Country Czech Republic systematics 330 URL https://msed.vse.cz/msed_2017/sbornik/toc.html Public work category AFC No. of Archival Copy 40575 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
